MEDIA PLANNING

BRAND: PEPSI
MARKETING AND BUSINESS OBJECTIVE

 Provide quality product at an affordable price for masses

 Grow its sales and market share
 Maintain its maturity stage and keep brand on the top of
mind
 Launch new variants to maintain its competition with direct
and in direct competitors
 Evolving product portfolio to include healthier consumption
options
BRAND CONTACT (PLANNED)

TVCS
PRINT
DIGITAL
OUTDOOR
BRAND CONTACT (UNPLANNED)
DIGITAL PRESENCE

INSTAGRAM
94.5 K Followers

FACEBOOK
2,015,069 (Page likes)
YOUTUBE
865 K Subscribers
PRODUCT INTEGRATION
Pepsi featured in this
Drama. The lead
character of this drama
was approached by drink
giant PEPSI to become a
new face of the brand and
it is the part of the
storyline

THE UGLY THRUTH

HOME ALONE
In this movie the boy
is drinking PEPSI
and his father is asking
him to show control and
go easy with the drink
TARGET AUDIENCE
 Age group: Teenagers and Young Adults
 Gender : Male and Female both
 Marital Status: Married and single both
 Social Class : Upper Class
Upper middle Class
Middle Class

 Target Audience:
The main target audience of Pepsi is energetic
and fun loving youngster who love to enjoy
music with friend or to watch cricket matches
with their loved ones or to attend special events with
their family members.
LIFESTYLE AND VALUE

FAMILY
FRIENDS
SOCIAL WORK FOR
SOCIETY
LIFESTYLE MUSIC

CRICKET