MARKETING AND ADVERTISEMENT OF

SOLAR ENERGY

UNDER THE GUIDANCE OF SUBMITTED BY-:

DR. KAVITA SRIVASTAVA BRIKESH KR. BHARTI
DEPARTMENT OF MANAGEMENT (201161007)
STUDIES(DOMS) HRIDESH DWIVEDI
(201161011)
 ABSTRACT
Solar energy is extensively perceived as a promising
technology for electricity generation in remote locations
in developing countries. This project helps to understand
the way solar energy are marketed and its influence the
demand of the solar products in India. Though customers
have a indistinct idea on the availability of solar products
yet it hasn’t accelerated the growth of solar industry. An
understanding is reached and probable suggestions for
marketing strategies are suggested in order to increase
the awareness and demand of solar products in India.
 INTRODUCTION
The Sun has been worshiped as a life-giver to our planet
since ancient times. The industrial ages gave us the
understanding of sunlight as an energy source. India is
endowed with vast solar energy potential. About 5,000
trillion kWh per year energy is incident over India's land
area with most parts receiving 4-7 kWh per sq. m per day.
The marketing communications plan will consist of google
ad words, Facebook and YouTube advertising Social
Media will be a focal point for Strictly Solar’s marketing
and communication plan. It has been found that many
Indian house holds still rely on inefficient and polluting
energy sources such as kerosene, which produces negative
health, environmental and social impacts.
SOLAR MAP OF INDIA
WHY SHOULD INDIA USE SOLAR
ENERGY
 Solar energy is created by nuclear fusion that takes place in
the sun. It is necessary for life on Earth, and can be harvested
for human uses such as electricity.
 India, being partly tropical and sub-tropical, receives
sunlight all round the year. The amount of solar energy
received by India is a whopping 5000 trillion KWH per year.
But due to India’s land usage pattern, the country’s harness-
able solar power potential has been estimated to be 750 GW.
 India is situated between 40 degree north to 8 degree north
as latitude and in between 40 degree north to 30 degree south
sun rays down almost 80% straight to earth which gives
ample amount of sun rays which helps us to use solar energy.
SOLAR MARKETING STRATEGIES TO USE

1. Search engine optimization (SEO)-Search engine

optimization SEO is the process to enhance your website
so that it shows up more often in search engine results.
SEO is the pilar of any Internet marketing strategy for
solar companies. There are thousands of searches every
day for search terms like “solar cells" and "solar
providers in my location.“. In the world of era everyone
first search things on internet then buy the product.
2.MONEY IS HONEY
Everyone loves to save money. The household electricity
consumption per capita in India amounted to 250
kilowatt hours. Homeowners can save approximately
600 units of electricity monthly that can reduce
their electricity bills by around ₹5,500 (~$75.2) with the
installation of a 5 kW rooftop solar system in their
homes,” said Arshi Chadha, Chief Operating Officer of
Sunson Energy. And the maintance cost is also low.
3. OFFER REFERRAL CREDITS FOR SOLAR
INSTALLS

 You know that money is a primary motivating factor for

many of your clients. You also know that word-of-mouth
advertising is just about as good as it gets, in terms of
credibility. Chances are good that your clients will want
to tell their friends about their new solar systems, but
why not give them an incentive to tell them where they
got them?
4.SHOW THE ENVIRONMENTAL BENEFITS OF SOLAR

 Consumers choose solar for different reasons. For some,

the motivation is environmental. They’re concerned
about the world they’re creating for future generations,
and want to do their part to preserve it. It helps to reduce
air pollution, water usage, Reduces Dependence On
Nonrenewable Energy Sources, helps to maintain carbon
emission according to Paris Climate Accord, Help to
slow climate change etc;
4. SUGGESTIONS FOR RURAL AREAS
 According to a survey Royal Institutions of Chartered
Surveyor RICS yet 59% of the rural peoples are unaware of
Solar products and those who are aware of solar products only
13% of them are having solar products. • This low share of the
product is due to low distribution and lowmarket
communication.
 Apart from solar equipment makers, rising diesel cost and
awareness for solar power has compelled agri-input
manufacturers to include solar in their portfolio. "Solar-based
product shave a huge market in the remote areas, where they
can easily replace costly diesel and kerosene. Apart from
irrigation, solar can also help in powering the villages," said
Parag Shah,managing partner of Mahindra Partners and
headof Mahindra Cleantech division.
5.PRESENT A LEADER
 Company should present the leader/ Brand
ambassador because it helps to aware the people to use
solar energy. And in rural areas we suggest to village
Pradhan and Sarpanch to use solar energy and suggest
people to use solar energy.
 CONCLUSION
Renewable sources of energy are expected to play crucial
part and expanding role in meeting the energy needs of
all the developing countries. The market penetration and
espousal will depend on its technology development
which is backed by reliable marketing strategy.
Sustainable development urges that developing countries
like India should not neglect modern high-tech
renewable power generating options which provide clean
and cost-effective energy solutions to its citizens.
THANK YOU