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  • Amisha Idm Assign 2

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    Amisha Singh
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    Tanishq is India's fastest growing jewelry brand known for its craftsmanship, exclusive designs, and quality. The name combines "tan" meaning body and "nishk" meaning gold ornament. For a lifestyle product styling shoot, Tanishq used hanging displays to make the jewelry appear 3D, incorporated rough textures like trees, and natural outdoor lighting with floral backgrounds. The campaign concepts focused on keywords relating to nature, earthy tones, crystals, tradition, and blush colors.

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    AMISHA IDM ASSIGN 2

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    Tanishq is India's fastest growing jewelry brand known for its craftsmanship, exclusive designs, and quality. The name combines "tan" meaning body and "nishk" meaning gold ornament. For a lifestyle product styling shoot, Tanishq used hanging displays to make the jewelry appear 3D, incorporated rough textures like trees, and natural outdoor lighting with floral backgrounds. The campaign concepts focused on keywords relating to nature, earthy tones, crystals, tradition, and blush colors.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    19 views14 pages

    Amisha Idm Assign 2

    Uploaded by

    Amisha Singh
    Tanishq is India's fastest growing jewelry brand known for its craftsmanship, exclusive designs, and quality. The name combines "tan" meaning body and "nishk" meaning gold ornament. For a lifestyle product styling shoot, Tanishq used hanging displays to make the jewelry appear 3D, incorporated rough textures like trees, and natural outdoor lighting with floral backgrounds. The campaign concepts focused on keywords relating to nature, earthy tones, crystals, tradition, and blush colors.

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    of 14

    LIFESTYLE

    PRODUCT STYLING

    DESIGNATED FACULTY: BY:


    AMISHA (FM/20/800)
    MS. RASHMI THAKUR
    MR. SHADAB SAMI
    ABOUT:

    Tanishq has emerged as India’s


    fastest growing jewellery brand
    and is a name which signifies
    superior craftsmanship, exclusive KEYWORDS
    designs and superlative product
    quality. The term Tanishq was NATURE
    coined by Mr. Xerxes Desai by
    marrying the words ‘Tan’ EARTHY
    meaning body and ‘Nishk’
    meaning a gold ornament. CRYSTAL

    OBSERVATION TRADITIONAL

     Hanging Products
    BLUSH
    Like the mannequin used for apparel, here jewellery
    are hung to make them appear more 3 dimensional.
     They have used rough surface texture like tree.
     Natural, outdoor and studio lighting.
     Background: Floral, Leaf, Tree and Textured
    AD CAMPAIGN
    NATURE CONCEPT
    CRYSTAL
    BOARD
    TRADITIONAL
    BLUSH
    TEST SHOOT
    THANK YOU!

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