SPECIAL

PRODUCT
GROUPS
JEWELERY

Tatty Devine Razia Kunj

United Kingdom India
“there was nothing • Founded in 1999 by Rosie & Harriet, after
exciting out there so
we just made our
graduating in Fine Arts, from Chelsea School of
own!” art
• Fun Statement Jewellery with a cult following

• born from the founders frustration at the lack of interesting

and accessible jewellery available
• Punk DIY approach
 Iconic best seller
For 20 years!

Turning throwaway objects like scraps of leather and guitar

plectrums into jewellery not only landed the brand in
Vogue magazine but also in the hearts of loyal fans all
over the world.
Makers of the original
Name necklace. Spotted on
Various celebrities like
Ellie Goulding, Sharon
Osbourne, Jessie J etc.
 DESIGN PROCESS
All Tatty Devine jewellery is designed and handmade
in house by a small, skilled team of makers with a
passion for art jewellery. They work hard to ensure
that every piece boasts the quality and unique stamp
that's become synonymous with the label.
Primary Material-
Acrylic
They create around 300 new jewellery designs every
Laser Cut year, from trend led capsule collections to limited
Hand Painted
edition masterpieces, showcasing our advanced
techniques in acrylic jewellery design and
production.

The starting point of any collection is a discussion

between Harriet and myself. We pool together our current
obsessions before brainstorming on how these interests
could translate to jewellery”
Products
& Pricing
Rings $35
Necklaces $49- $399
Earrings $49 - $79
$49 $79
Brooches $30- $92
Cufflinks $30- $36

$399
Selling Platforms
Stores and Stockists all over London and UK
Online Website
PROMOTIONS
Collaborations with
Major pop culture icons and
Culturals organisations

Instagram Sales
Celebrities
#mytattydevine
 • Studio began in 2007 in Mumbai
• Graduate in Applied Arts, Worked for
numerous branding agencies
• Product- wearable art

Razia’s intention is to take art from the walls of galleries and temples, from the pages of
Indian folklore, from dance forms and tribal art, from forgotten nook and crannies of rural
India and hand it to a woman as a form of adornment.
 Hand-painted, Hand-Carved,
Wooden Jewellery.
Limited pieces per collection.

Through my jewellery I tell the stories of my land, my people, my folklore, traditions, mythology, art, craft, dance and
all the things that make up an idea called India. How can that story be anything but handmade
 DESIGN PROCESS
Wearable art continues to be Razia’s theme and she will be
experimenting with more graphic forms
. From recycling, to conservation, to pop art, Razia has a
slew of ideas each of which will form an individual
collection.
She does not believe in mass manufacturing. So, each
jewelry line has limited pieces, each of them painstakingly
designed by her, hand painted and crafted by her team of
artists.

From rudraksh beads to Swarovski, from cotton cords to treated metal,

every material used in the making is carefully chosen
Every collection sees the light of the day after months of research and hard work.
PRICING
Earrings- rs 1500- rs 5920
Necklaces- rs 2900- rs 8950
Bracelets/ Bangles- rs2100 –rs 3500
Rings- rs 1550
Buttons and Brooches- rs5500- 6500
Rs 1500 Rs 5920

Selling Platforms
Online Website
Instagram/Facebook
Exhibitions
Stockists across the world
PROMOTIONS

Social Media Exhibitions Collaborations

 STATEMENT
HANDMADE
ART
JEWELRY

Young, Hip, Punk, Kitsch Traditional with a contemporary twist,

British Pop Culture Elegant, Indian Cultures
Texture: Acrylic, glittery, Shiny, Decorative Texture: Organic, Subtle, Handpainted
Shapes