AMITY

UNIVERSITY Amity Business School

Selection Process for

Digital Marketing
Executive
Group 5 –
A t i s h a y J a i n ( 1 2 0 C 2 4 )
K a r a n J a i t l e y ( 1 2 0 C 2 5 )
K h u s h b o o B e l l a n i ( 1 2 0 C 0 8 )
R u p a l i S h a r m a ( 1 2 0 C 1 3 )
 Va n e e B a t r a ( 1 2 0 C 0 2 )
S r i s h t i G o e l ( 1 2 0 C 1 8 )
 AMITY
UNIVERSITY Amity Business School

Selection Process

Background Decision Selection

Screening of Initial Intensive
Testing Investigatio and Physical and Job
Applications Interview Interview
n Examination Offer
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UNIVERSITY Amity Business School

Screening of Applications
Skills based selection (Social Media Internships)
Social Media Engagement
Experience of minimum 6 months
Chatbot to make interviews interactive
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UNIVERSITY Amity Business School

Initial Interview
One on one interview using STAR technique (Situation – Task – Action – Result) in order to test
and eliminate uninterested candidates.
Questions
 Have you ever had disagreements
with a supervisor?
 Tell me about a time where you
worked with another department to
complete a project.
 Explain a situation where you used
data or logic to give a
recommendation
 Share an example of a time when
you had to make a difficult decision.
What did you do?
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UNIVERSITY Amity Business School

Testing
Online Psychometric Test using Mettle as medium to test emotional stability, learning agility, results
orientation, strategic and analytical mind along with people management skills. It also assess the knowledge
level and understanding of the customer base, key trends in the market, advertising tools for promotion and
branding, ability to effectively plan, organize and execute various marketing campaigns. (
https://mettl.com/test/marketing-manager-skills/ )
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UNIVERSITY Amity Business School

Testing
Presentation Skills - A case based presentation test is conducted to know the –

HARD SKILL
 MS PowerPoint skills of the candidate
 the communication and cognitive skills of the candidate.
how clearly they puts forward their views and thinking.
the content writing ability of the candidate.
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UNIVERSITY Amity Business School

Intensive Interview
HR Round
What can you tell me about our company?
Tell me how you got started in your
career.
What makes you passionate about this
work?
How has your skillset grown over time?
Are there skills you'd like the opportunity
to develop in the future?
How did you learn about this open
position?
Technical
Round
What Good Product Do You Believe Is Marketed
Poorly?
What’s the Last Marketing Campaign That
Caught Your Eye?
Can You Walk Me Through Your Last Product
Launch?
What Did Product Marketing Look Like Where
You Previously Worked?
How Do You Measure the Success of Product
Marketing?
What Are Some Ways You Build Relationships
With Fellow Employees?
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UNIVERSITY Amity Business School

Background Investigation
In this stage there are almost three to four candidates which are viable for the job. Background
checks becomes essential as the information given by former employers or schools gives a clearer
image of the applicant’s character. If during the interview there are any doubts about a certain
competency or skill, the reference check is an excellent way to gather more information from
different perspectives.

.
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UNIVERSITY Amity Business School

Decision and Physical Examination

The next step is making the decision and choosing the candidate with the greatest future potential
for the organization. Sometimes this means picking someone less qualified at the moment – but
who is committed to growing and staying with the organization longer.

A physical examination for the finalist helps ascertain his mental and physical capabilities can
also be conducted to suit the laws of the country.
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UNIVERSITY Amity Business School

Selection Decision and Job Offer

After the company has made the decision, the selection process isn’t over. The candidate still
needs to accept the offer. At this point, the organization should have all the information that will
make the candidate say yes. This has been retrieved during the phone screening and job
interview. 
The offer is then made to the candidate. If the offer is accepted a contract is drawn and signed.
Only when the employment contract is signed by all parties, will the selection process be
completed. 
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UNIVERSITY Amity Business School