E-Mail Scripts

There are three parts to a good email script that converts.

Part 1 – Praise and compliment the other person honestly.

This requires you to do some research on why you are connecting with them.

The more specific and honest your praise the better.

In the middle of all the spam emails, your personal praise and compliments will stand out and get
you noticed.

Part 2 – Who are you?

Once the other person has a positive frame of mind for you, they need to know a bit about you.

Make this brief and impactful.

Part 3 – What do you want them to do and what can you give in return?

Directly ask for what you want them to do and what are you willing to give in return.

This could be getting them to go on a call with you, meet you, try a product, test drive a car, hire
you for a job, use your consultation services.

Make sure you focus on what you can give them and how they can benefit by getting to know
you.

Also make sure your Subject line stands out from all the clutter – and let the other person see
value in reading your email.

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 Script 1

Subject: Invitation To Collaborate

Hi Samara,

Keep seeing the great stuff you are doing related to holistic health and wellness for people.

Am sure your new recipe book will help further spread health and positive energy.

I'm a bestselling author, entrepreneur and founder of The Happionaire® Way, where we work with
corporates and individuals to lead better fuller lives.

As individuals are facing challenges such as stress and uncertainty, I want to develop an online program
that helps people bounce back in all areas.

Was reaching out to experts like you to see how we can potentially collaborate.

Your expertise on wellness, would add lots of value to people.

Will be happy to speak and share more.

When would be a good time to connect?

Thanks.

Yogesh Chabria

Happionaire

www.happionaire.com

Results You Will Get:

This script can be customized to get people to collaborate with you. You can use it to interview
someone and connect

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www.happionaire.com
 Script 2

Subject: Strategy Call To Increase Your Revenue

Hi (insert name),

Loved reading all the wonderful reviews about your product online (insert specifics of product or service)
– customer satisfaction is very important for business growth.

Looking at your satisfied customer, I believe you can easily have a lot more of them.

I run a digital marketing agency where we work with businesses such as yours (insert name of competitor
or business in similar field) to increase revenues.

You can implement these strategies right away and not implementing it is leading to potential revenue
losses.

Will be happy to share more on a free 30-45 minute strategy call on how you can implement these.

Even if you have an existing agency in place, the information I share can help you save costs and
massively increase Return on Ad Spent (ROAS).

When would be a good time to schedule the strategy session?

Thanks.

(Insert Name)

Results You Will Get:

This script is something that can be used by anyone who wants to do consultative selling. The 30 to
45 minutes strategy session is actually a sales call that can be done via video or audio.

Your objective is to first connect, then also think of objections they might have. Such as already
having another agency or service provider.

Script 3

Subject: Do You Trust Your Financial Advisor?

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Hi (insert name),

I am sure you a smart business person. That’s how you would have reached to where you have in life and
built (insert XYZ company name).

We are a boutique financial advisory firm working personally with HNI clients. We recently did a survey
and conducted an in-depth study with top HNIs in India (you can put specific markets, such as Mumbai,
etc) with a net worth of over Rs. 100 crores.

The study was titled: “(insert your company name) Growing Wealth Report 2020 (insert current year)”

The results were quite shocking and interesting.

Such as:

What are the best performing assets in the next 5 years and how can you benefit from them?

How are they beating inflation while minimizing risk easily?

What are the tricks some financial advisors play, that you need to uncover?

Would you be interested in having access to this free report?

Thanks.

(insert name)

P.S.: This report is available for only individuals who are HNIs and have a minimum investment portfolio
of Rs. 10 crores.

Results You Will Get:

This script is something that can be used by someone selling financial services, IT services, etc.

Every year companies like Accenture, PWC, E&Y do case studies and research on sector they are
targeting.

Then they share these reports with others.

This is a smart way to market.

You can conduct a research and ask questions to your target market.

Create a report with your insights, and use it to generate leads.

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Once you send the report to someone, you know they are interested and can follow it up with a
conversation, meeting, etc.

The objective of the report should be to let them know, how better you can help them.

Script 4

(We promised you three scripts, but always love to over deliver. Surprise Extra Bonus.)

Hi (insert name),

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www.happionaire.com
I have admired how you have built your company from scratch and the amazing projects you have
executed. Specially the (give a specific example).

I’m a student and I would love to add value to your organization in the area of (marketing, sales, software
– insert whatever you want).

Would you have any internship or part-time/full-time opportunities where I can add value?

I have a few new ideas, that I will be happy to share that can help (increase revenue or reduce costs with
new efficiency). Will be happy to share these when we speak.

Thanks.

Results You Will Get: This can use by students as well as people looking to get a job. You are first
letting them know this email is specific to them and secondly offering value to them.

To Further Grow Keep Taking Action and Learning.

Check Out

Happionaire’s Sales Mastery Systems

and

Happionaire’s Sales Accelerator Program

©Copyright 2020 – All Rights Reserved. Happionaire®/Yogesh Chabria ™ are registered trademarks.
www.happionaire.com
©Copyright 2020 – All Rights Reserved. Happionaire®/Yogesh Chabria ™ are registered trademarks.
www.happionaire.com