Creativity and

Innovation,
and
Technological
Products
Ge. Elec. 2- Technopreneurship
Creativity
What is Creativity?

Creativity is characterized by the ability to

perceive the world in new ways, to find
hidden patterns, to make connections
between seemingly unrelated phenomena,
and to generate solutions. Creativity
involves two processes: thinking, then
producing.
What is Creativity?

• knowledge, insight,
information, inspiration
• process of bringing something
new
• heightened consciousness
Creativity in Business

• “A product is creative when it is (a) novel and

(b) appropriate. A novel product is original
not predictable. The bigger the concept, and
the more the product stimulates further work
and ideas, the more the product is
creative.”

—Sternberg & Lubart, Defying the

Crowd
Can creativity be learned?

• Creativity begins with a foundation of

knowledge, learning a discipline,
and mastering a way of thinking. You
can learn to be creative by
experimenting, exploring,
questioning assumptions, using
imagination and synthesizing
information.
Can creativity be learned?

• The ability to generate innovative ideas is not

merely a function of the mind, but also a
function of five key behaviours that optimize
your brain for discovery:
• Experimenting
• Questioning
• Observing
• Networking
• Associating
What is creativity in Business?

• Creativity is what fuels big ideas,

challenges employees’ way of thinking,
and opens the door to new business
opportunities. “Creativity” and
“innovation” are often used
interchangeably for that reason, but are
two separate concepts.
Creativity brings the following
to an organization:

• It makes companies competitive

• It nurtures company culture
• It aids productivity
• It helps to solve problems
• It changes the world
To be the best, you need to
innovate, come up with
stellar solutions, and push
the boundaries.
How to foster creativity
within your organization?

• Reward Creativity
• Hire the Right People
• Try the “Yes, And…” Approach
• Try Flexible Work Hours
• Give Employees Time to Recharge
What is the creativity process
in business?