“Dosa Plaza”

Success Story Of Prem Ganapathy

Entrepreneurship Management

Group Members:
 Kanchan Ginlol-13
 Aarti Jadhav-16
 Bhavna Panchal-37
 Jagruti Patil-41
 Pallavi Pawar-42

Submitted To: Prof. Rohini Patil

Story of Prem Ganapathy
 He came to Mumbai like millions of others, in search of a
better future.
 Inspired by McDonald’s, Prem Ganapathy has risen from
humble dishwasher to owner of the fast food chain ‘Dosa
Plaza’, with 26 outlets across India.
 Prem Ganapathy (PG) did not have to go to a B-school to
learn all this. He found knowledge, outside of college, on the
hot and dusty streets of Mumbai.
 Starting his career in the ‘restorent line’ as a dishwasher.
 From tea stall to roadside dosawallah, to running a small
food joint near Vashi railway station – that would have been
achievement enough for most people.
Cont…..
 Prem Ganapathy opened a counter at New Bombay’s first mall
Center One.
 Today there are 26 ‘Dosa Plaza’ outlets all over India and a
franchise even in New Zealand.
 The year was 1992. Prem with a capital of some twenty
thousand, Prem Ganapathy set up a roadside stall of his own.
 Prem Ganapathy’s dosa stall flourished from 1992 to 1997,
outside the Bombay Mercantile Co-operative Bank.
 And the money was good too. Prem Ganapathy was making Rs
20,000 per month – as profit.
 Ganapathy was meticulous and sincere in his work.
 Cont…..
 Prem Ganapathy was living in a rented house in Vashi’s Sector 11. The
house served as the ‘kitchen’ from where all the chutneys, potato bhaji and
dosa batter was prepared.
 The stall needed round the clock attention two more brothers joined in to
manage the operations.
 He put a lot of emphasis on hygiene. Unlike other roadside dosawallahs we
always wore shirt and pant, not lungi. We wore hairbands, and we kept the
cart clean.
 Plenty of car owners stopped by. Including the ‘bade log’ in Mercedes. And
yet, the food was economically priced. Two idlis at Rs 4, masala dosa for Rs
10. Far cheaper than the popular Navratna restaurant in the vicinity.
 By 1997, Prem managed to save a couple of lakhs. With that capital, he put
one of his younger brothers into a kirana shop business in Chennai.
 Cont…..
 Ganapathy's day used to begin at 5.30 a.m. everyday. He cooked
the food all by himself, used to be on the road till about 3.30 pm.
 He took a break of two hours every evening and spent the time
surfing at a cyber cafe. I used to read about various businesses
and learned quite a lot
 in 1998, Ganapathy decided to take a kiosk outside the Vashi
railway station in Navi Mumbai to open the first outlet called
Prem Sagar Dosa Plaza.
 tried my luck by investing in a Chinese restaurant, but it flopped.
 His experiments with dosas resulted in exotic varieties like
American Chopsuey, Schezwan Dosa, Paneer chilly, Spring roll
dosa to name a few. Within a year, Dosa Plaza had created 25
original varieties of dosas.
 Cont…..
 He did a lot of experiments to improve the taste and variety. By
2002, Dosa Plaza had 104 delicious varieties of dosas.
 Today, he has 35 outlets including franchiees. We plan to make it
100 outlets by 2011.
 In 2008, we opened franchisee outlets in New Zealand. About 50
per cent of our clients in New Zealand are locals. In fact, the
former Prime Minister of New Zealand, Helen Clark and other
ministers had dinner from our outlet.
 The next outlets will be in the US and Dubai.
 Today, Dosa Plaza has 35 outlets across 10 states in India with a
turnover of over Rs 5 crore (Rs 50 million).
Advice to Young Entrepreneurs
 Kapda ka bussiness karo,food ka bussiness karo, Jo bhi
karo sabse hat ke hona chahiye aur branding karna
chahiye.
 Barabar costing karke,sahi tareeke se handle karoge to
kaafi profit hai..kisi bhi business mein.
 Food business mein dekhna padta hai ki item kya hai. Main
kah khol raha hoon? Jaise ki bus stand ke saamne hai to
wahan kya bikega.
 Phir thoda specialise hona chahiye. Clean and hygiene par
dhyaan dena chahiye.Branding and visibility.
 Presentation accha hai to ek rupya zyada milega.
Cont…..
 Accha vyavhaar hona chahiye.
 Accha product hona chahiye. Aur accha service.
 Mere saath kitna bhi problem ho main sab ko convince
karta hoon. Saare team ko motivate karta hoon,takleef
door karta hoon.
THANK YOU