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  • Dosa Plaza

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    Sachin Singh
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    Dosa Plaza is a chain of South Indian fast food restaurants with over 100 outlets across India and a few other countries. It is run by Prem Ganapathy, who started his career as a dishwasher in Mumbai hotels and worked his way up. He started his own roadside stall in 1992 serving South Indian food and focused on cleanliness, quality, and customer service. This helped his business grow and he later formalized the brand under the name Dosa Plaza. He has since expanded through franchising and focuses on continuous learning from his experiences and others to further improve and grow the business.

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    Dosa Plaza is a chain of South Indian fast food restaurants with over 100 outlets across India and a few other countries. It is run by Prem Ganapathy, who started his career as a dishwasher in Mumbai hotels and worked his way up. He started his own roadside stall in 1992 serving South Indian food and focused on cleanliness, quality, and customer service. This helped his business grow and he later formalized the brand under the name Dosa Plaza. He has since expanded through franchising and focuses on continuous learning from his experiences and others to further improve and grow the business.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    180 views22 pages

    Dosa Plaza

    Uploaded by

    Sachin Singh
    Dosa Plaza is a chain of South Indian fast food restaurants with over 100 outlets across India and a few other countries. It is run by Prem Ganapathy, who started his career as a dishwasher in Mumbai hotels and worked his way up. He started his own roadside stall in 1992 serving South Indian food and focused on cleanliness, quality, and customer service. This helped his business grow and he later formalized the brand under the name Dosa Plaza. He has since expanded through franchising and focuses on continuous learning from his experiences and others to further improve and grow the business.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 22

    Dosa Plaza

    Facts about Dosa Plaza


    Run by Prem Sagar Dosa Plaza Pvt. Ltd. World s widest menu in dosas - Serves 104 Dosas 27 Trademark Dosa 35 outlets in India across 12 states 3 outlets in New Zealand Around 50 more outlets to be opened soon Soon to enter USA, UK, UAE & Philippines

    Promoter
    From Dish washer To

    Prem Ganapathy

    Owner of Dosa Plaza

    Beginning of a journey

    Born in Nagalapuram in Tuticorin Attended school upto Class 10 Went to Chennai & worked at a Cousin s coffee shop

    Twist of Fate
    Came to Mumbai Ekdum Filmi Ishtyle ! Worked at
    Das Hotel  Satguru Hotel  Gurudev Hotel As a dishwasher
    

    His aspiration
    Mujhe waiter banao ya toh bahar chai leke jaane ka kam do.Kuch nahin to kam se kam table clean karne ka job de do. Got an offer to work as tea boy at Prem Sagar Restaurant

    Work is worship !!
    He got business of 1000/- a day where others could get around 300/- worth of business

    Guess ..why ?

    His secret .
    "I greeted everyone cheerfully, made small talk.And my service was very good.I knew which person likes his tea in a particular way.What time he wants it.And whether he will want a soft drink with his lunch.I studied all that Whether you are selling tea or servicing a Fortune 500 client- the principle is the same !

    Next station .
    Chai ke Dukaan in partnership Profits of 8000 to 10,000 per month But another turn Prem Ganapathy was chucked out !

    Never say die !


    Started his own roadside stall with a small loan from his uncle. Problems from Housing Society Bought Haathgadi & set up shop near the bus depot

    Keep Walking

    Started South Indian stall Learnt cooking by observation, trial & error Flourished from 1992 to 1997, outside Bombay Mercantile Co-op bank as Prem Ganpathy South Indian Fast Food

    Differentiation
    Unlike other roadside dosawallahs we always wore shirt & pants, not lungi.We wore hairbands and kept the cart ekdum clean.Ekdum achha aur fresh cheez banta tha.Achha dhak ke rakhta tha Economical Pricing Attracted aam junta as well as Bade log

    Story behind the name .


    Surfed internet Came across the story of Coca Cola brand name Looked up dictionary

    Learning from mistakes


    Opened a Chinese Plaza which was a flop Started experimenting and created all new Chinese fillings inside the good old dosas he also test marketed them

    His role Model


    Mcdonald remains his role model Got the idea of trademarking Learnt value of branding Main hamesha personally nahin khada ho paoonga is liye ek brand banana zaroori tha.

    Turning Point
    Opened a counter at Center one Mall and became a hit from day one Contract to ad agency Think why not

    Power of Publicity
    Advertising is great but there is nothing as powerful as free publicity

    Expansion
    Through Franchise Tied up with Franchise India Holding Ltd. Hired Operations Manager from MacD

    His wisdom .
    Agar chance milta hai padne ka, to padna chahiye.Lekin aadmi job kar ke bhi seekh sakta hai.Asli student ko har aadmi se, har experiemce se kuch na kuch seekhne ko milta hai

    His advice
    Jo bhi karo sabse hat ke hona chahiye aur branding karna chahiye Presentation accha hua to ek rupiya zyada milega Main Bombay aaya wo accident tha.food line mein aaya, accident tha.Usme kya accha karna chahiye wo maine practice kiya

    Recognition
    Subject of Case study Books by Rashmi Bansal & Anitha Krishnamurti Ex PM of New Zealand ate at his place Invited by colleges to talk about entrepreneurship Rajnikant invited him to his home

    Keep Learning ! Keep Walking ! Keep Growing !

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