Presented By:-

Sumit Srivastava
Computer Operator, eGyankosh
Email: sumit@egyankosh.ac.in

Indira Gandhi National Open University

Maidan Garhi, New Delhi-110068, INDIA
Electronic Business : A Manager’s guide
By : Ravi Kalakota

Reading in E-Business
By : Ravi Kalakota

WWW.Infosys.com
An e-business is a business that conducts the majority of its
transactions
(offering products and/or services) on the World Wide
Web.

This includes sites conducting e-commerce as well as sites

offering online advertising.

Sites selling advertising are offering you, the audience, as

their product to advertisers
 The website will help us to an effective e-marketing
strategy to meet targeted objectives that can be
measured through Internet technology.

 There is no reason to wait if the technology and

eCommerce strategies are already in place to
establish your Internet presence.

 Your website costs are small when compared to other

forms of advertising.
E-business's used in many fields but few and important in
them are :-

MARKETING:

EDUCATIONAL SERVICES:

MEDIA AND ENTERTAINMENT:

TELECOMMUNICATION:

HEALTHCARE:
If you look around the Internet you will find marketing
defined in many different ways. Some definitions focus on
marketing as the process involved in satisfying the needs
of a particular market, while other definitions lean more
toward defining marketing in terms of its most visible
functional areas, such as advertising and product
development.

There probably is no one best way to define marketing,

though whatever definition is used should have an
orientation that focuses on satisfying customers.
Marketing consists of the strategies and tactics
used to identify, create and maintain
Satisfying relationships with customers that
result in value for both the customer and the
marketer.
From many reason for using e-business in
Marketing, several but important are the
following:-

 Easy to access product of our desire.

 Effective Strategy.

 Cost Effective.
The World Wide Web is open to everyone with Internet
access –
you are advertising to the India and across the globe.
Your Internet presence establishes you as a player in
this new age and puts you ahead of the game,
establishing your presence in an emerging eCommerce
market.
Your customers can shop or access product information
24 hours a day, 365 days a year.
The website will help you to an effective e-marketing
strategy to meet targeted
objectives that can be measured through Internet
technology.
This help us and our customer to satisfy their desire
without consuming the more time
And it is very effective to attract the customer.
Your website costs are small when compared to
other forms of advertising. we get multiple option
for advertise our product and their qualities in the
most better way without spending large sum of
money as compared to other way of advertising.
Today education is basic need for each and every
person whether he is working in company as Manager
or as a Labour.
We easily get the education in our town if the good and
well reputated institute is in our town. But some time for
better education we have to leave our town, City or might
be Country sometimes.
In this state the major problem is to found the right
course as well as the right institute too.
E-business help us to get rid of this problem. We find the
web site of different institute on the net of our choice.
As in the Marketing e-business is also used widely in
educational services.
In the different field of education and for the
Different reason, Such as :-

 Easily find the list of Institute according to

courses.

 For displaying the result of an institute.

 For queries related to education.

 We justify the originality of the
institute.

 Time Saving.

 Can access the material of institute a

home in the case of distance
education.
We can easily find the list of institution and
different type of course according to our choice
across the world and also we can go for the best one.

Anywhere in the whole world can also get the result

for different examination and institutions we can also
get the knowledge about the features of the institution
and can also justify the originality of any institution
in the wide world, we can also get the information
about the fees structure of any courses on net.
Which saves our time, we don’t need to go
different places to collect the information.
And can access the material of institute at
home in case of distance education.
We don’t need to leave our country or to spend
large amount of money to collect the information
or knowledge about the courses
In this age of infinite media choices, how do you catch
the fleeting attention span of the consumer?
Consumers can choose what they want to access only
if the content exists in digital form. In this environment,
conventional business models must be augmented.
Such a transformation paves the way for the
Digital Media Enterprise. Companies that adopt
a successful digital platform will respond to market
conditions and new content monetization more
effectively.
The publishing industry is witnessing rapid innovation
and the emergence of new business models.
Consequently, publishers face a number of major
challenges, which include:
To retain consumers, content providers must understand
The needs and preferences of consumers and deliver
context-specific content tailored to their needs

Advertisers want greater yield and ROI for their media

spends. Publishers need to offer integrated cross-media
advertising solutions. These solutions should ensure
targeted messaging to specific customer segments
Today’s consumers want to search, manage, store and
retrieve content across multiple devices. Significantly,
they want to access content available across media.
To stay competitive, Studios and Networks must
respond to their needs. With digitization of media,
the primary challenges are in the areas of process,
technology and return on investment.
Companies offers world-class IT services and solutions
that address the business challenges faced by Studios
and Networks. We add value by solving critical business
issues with robust and mature solutions.
Our solutions enable you to innovate, enhance
productivity, boost profitability and acquire a
global footprint.
 Packaged Application Services
Our packaged application services mitigate risks,
deliver faster returns and lower Total Cost of Ownership
Our services and alliances with partners enable us to
meet your needs in Supply Chain Management,
Customer Relationship Management, Product Lifecycle
Management, Enterprise Application Integration and
Enterprise Resource Planning
Infrastructure Services
Our Infrastructure services help operations run smoothly
and reduce costs. Our services include infrastructure
planning, auditing, data center and application management
and help-desk services.
 Application Development and
Maintenance
We develop and maintain applications that
meet your business needs and reduce IT
costs, while improving planning and
execution.

Services for the Digital Media Enterprise

Our Digital Media Enterprise is a blend of high-end
strategic business consulting, customized solutions and
cost-effective delivery. We leverage our rich experience
of partnering with global majors to facilitate your
Transition towards the Digital Media Enterprise.
Internationalization
Our solution enables Studios and Networks to acquire
a global footprint by adapting products and applications
to meet local needs.
Home Entertainment Supply Chain Services
Our rich experience in optimizing supply chains across
Retail, Media and Entertainment has given shape to a
Value Realization Model. Our solution addresses
inventory and sales forecasting and delivers tangible
returns on your supply chain investments.
The telecom services have been recognized the world-
Over as an important tool for socio-economic development
for a nation and hence telecom infrastructure is treated
as a crucial factor to realize the socio-economic objectives
in India.Accordingly,the Department of Telecom has been
formulating developmental policies for the accelerated
Growth of the telecommunication services.The Department
is also responsible for grant of licenses for various telecom
Services like Unified Access Service Internet and VSAT
service.The Department is also responsible for frequency
management in the field of radio communication in close
coordination with the international bodies.It also enforces
wireless regulatory measures by monitoring wireless
transmission of all users in the country.
Telecommunications is a general term for a vast array
of technologies that Send information over distances.
Mobile phones, land lines, satellite phones and voice over
Internet protocol (VoIP) are all telephony
technologies – just one field of telecommunications.
Radio, television and networks are a few
more examples of telecommunication.