Practising 7 Cs

Simplifying
Wordy Simple Wordy Simple
Very unique Unique Free gifts Gifts
Young child Child Further added Further
Totally destroyed Destroyed During the course During
of
Future plans Plans New innovation Innovation
First began Began Dropped down Dropped
Past history History Winter months Winter
Honest truth Truth Absolutely Complete
complete
Correcting and Eliminating Wordiness
• The production manager was forcefully urged into making a poor considered decision.
The production manager was urged/forced into making a poor decision.
• Mr. Khan personally thinks that there are too few favorable surveys being re­turned back in to the
Finance department in order to justify a raise for anyone.
Mr. Khan thinks that there are few favorable surveys being returned to the Finance department to
justify a raise for anyone.
• Every one of the letters, notes, memos, and etc. should have arrived in the office no later than 15
April.
Every letters, notes, memos, etc. should have arrived office till 15 April.
• The way things usually go, we make an effort to notify most of our customers regarding the status
of their accounts, irregardless of their balance.
Usually, we notify our customers regarding the status of their accounts, regardless of their balance.
Using Active Verbs
• It’s Mr. Hasan’s feeling that he discussed it already.
Mr. Hasan feels that he discussed it already.
• There will certainly be an overheating of the radiator by our ancient en­gine.
Our ancient engine will certainly overheat the radiator.
• If there are decreases in freight rates by the shipping lines, there's the possibility of making our bids
uncompetitive.
If shipping lines decrease the freight rates our bids will possibly be uncompetitive.
• The utilization of computers creates a great reduction in the amount of calculating time.
Computers have reduced the calculation time.
• Ali Akhtar is someone who can be of significant help to your ad­vertising campaign.
Ali Akhtar can be significant to your advertising
Constructing Active Sentences
• The team has been informed of your recent assignment by the new director.
The new director has informed the team of your recent assignment.
• This television show was produced by PTV for children who will soon enter school.
PTV produced this television show for children who will soon enter school.
• After customers' requests for refunds are accepted by the manager of the department, credit
coupons are then sent to them by it.
The manager of the department accepts the requests for refunds from customers, it sends credit
coupons to them now.
• The workshop following the teacher's presentation was cut short be­cause few people had questions.
The questions of people cut shorted the workshop following the teacher’s presentation.
Being Courteous
• Why are you always late for your appointments with the doctor?
Please do not be late for your appointments with the doctor.
• If you fail to pay your last month's telephone bill ­with­in three days, you won't receive any more service
from us.
Please pay your last month’s telephone bill within three days otherwise you would face the consequences.
• You must notify us of your intention to attend the president's recep­tion because such failure will create
confusion.
You must notify us of your intention to attend the president's recep­tion to avoid any failure.
• No product can be purchased before 10:00 A.M. or after 5:00 P.M. on weekdays.
Products can be purchased before 5:00 P.M. or after 10:00 A.M. on weekdays.
• Because you came to the president's office without proper authority, your actions appeared to us to be
highly unprofessional.
You should come to the president’s office with proper authority.
Being Specific
• At my school, some students eat their second meal of the day in this eat­ing area.
At my school, some students eat their lunch in this café/cafeteria/mess.
• She ran water over her hands with a bit of soap after she got them dirty in the laboratory.
She washed her hands dirty hands in the laboratory.
• In some area of the world, merchants use a small device of wood and beads to calculate their profit.
In some area of the world, merchants use specific calculators to calculate their profit.
• I often use this small, hand-held machine to balance my checkbook.
I often use this device to balance my checkbook.
• Inc. magazine discusses the many dimensions of new, small, growing, creative businesses.
Inc. magazine discusses the many dimensions of entrepreneurism.
Using Modifiers Correctly
• To swim well, some practice is required.
To swim well, much practice is required.
• While leaving the room, his head bumped into the dangling, low fixture.
While leaving the room, his head bumped into the fixture.
• When only a child, Carla's kindergarten teacher inspired her.
Carla's kindergarten teacher inspired her, When she was a child.
• In his arms, the teacher was holding a baby lecturing to the students.
While lecturing students, teacher was holding a baby in his arms.
• At the next Toastmasters meeting, she wanted to give her speech ­badly.
At the next Toastmasters meeting, she badly wanted to give her speech.
Using Parallelism Correctly
• He loves to ski, dance, and to swim.
He loves to ski, dance, and swim./He loves skiing, dancing, and swimming.
• Typing on the computer isn't difficult, but to input data into dBase is another story.
Inputing data into dBase is another matter than typing on computer.
• I believe she is intelligent, reliable, and has the potential to learn quickly.
I believe she is intelligent, reliable, and quick learner.
• You'll begin reading financial statements and how to write a business plan.
You’ll begin reading financial statements and writing a business plan.
• The marketing function emphasizes the four components of product, price, promotion, place, and
stressing rational management.
The marketing function emphasizes the four components of product i.e. price, promotion, place, and
stress rational management.
Being Natural
• I would like to most graciously thank you for your nifty, swell ideas.
I would like to thank you for your great ideas.
• Ms. Saira is a regular gal although she flies off the handle at times.
Ms. Saira is lady although she
• At your earliest convenience, I'd be most grateful if you could please, kind sir, make haste with your reply to
me.
I’d be grateful to you for your sooner reply.
• Mr. Abrar is pulling his hair out; all of his students skipped his afternoon class.
Mr. Abrar is worried that all of his students skipped his afternoon class.
• The company gave the good-for-nothing employee a pink slip.
The company terminated the lazy employee.