Ruff

Spirits
Business Proposal

E P O RT F O L I O

C A L LY S I M P S O N
Our Story
Serving all food, spirit and dog lovers in the Salt
Lake City area!

Ruff Spirits was born from a love of food, liqueur

and our dogs. Sharing an experience where you’re
able to eat good food, have some of your favorite
drinks and your pup can play in our indoor or
outdoor play areas.
Potential Customers
DEMOGRAPHIC CHARACTERISTICS CONSUMER CHARACTERISTICS
Average annual spending of consumers in Salt Lake City- shows spending
Snapshot of potential customers in Salt Lake City community.
patterns within demographic.

Information: United States Censes Bureau- Small Business Builder

 Startup Assets
FIXED ASSETS CURRENT ASSETS

Building/Land Cash
Equipment
Capital
 Standard Kitchen
 Dining/Tableware Short-term deposits
 Bar
 Storage Inventory
 Administrative/POS
 Uniforms Office supplies

Patents/Trademarks
Startup Services
Accounting Software POS System
◦ QuickBooks  Clover
◦ Invoice creation & payments o Customer
◦ Sales Taxes
 Accepts payment through EMV chip cards, swipe cards,
◦ Report creation cash or contactless
◦ Receipt organization  POS Station and Credit Card processing terminals
◦ Manage bills and employees o Employee
◦ Inventory tracking
 Time tracking
◦ Payroll
 Tip pooling
◦ POS System
 Payroll
o Management
Security/Safety Procedures
 Alarm system  Invoicing
 Cybersecurity & fraud monitoring  Reporting
Startup Costs Total Startup Costs:
One-Time Costs $125,000
Monthly Reoccurring Costs $71,000

One-Time Costs Monthly Reoccuring Costs

Lease Deposit
Business
License/Permits Lease Payments
Legal Fees Payroll
Kitchen & Cooking Food & Beverage
Equipment Utilities
Dining & Tableware Marketing
Décor and Furniture Insurance & Permits
POS System Outdoor Maintence
Signage and
Advertising

Costs are all approximate

Banking Products
Payroll

Accounts Receivable

Accounts Payable

Inventory

Cash Management

Sales

Reconcile
Funding Options
BUSINESS LINE OF
COMMERCIAL LOAN SMALL BUSINESS LOAN
CREDIT

 Lower rates  Lower interest rates  Interest only accumulates as you

 Potential access to higher amounts
of capital
 Must have a high credit score
 Must be able to wait up to 6 months
 Requires collateral
borrow the money
 You can be approved with
borderline credit  You can continue to use the credit
line as you pay it down, so you
 Requires collateral always have access to business
capital
 Long approval time
 Higher lending standards
 Can't usually borrow as much
money compared to other loan types
 Small Business Administration
(SBA) Loans
EXPRESS REVOLVING LINE
504 LOAN PROGRAM 7(A) TERM LOAN
OF CREDIT

 Maximum Loan Amount Maximum Loan Amount Maximum Loan Amount

 Up to $5M  Up to $350,000  Up to $5M

Maximum Term
 Maximum Term Maximum Term
 Real Estate 25 years
 20 years  7 years
 Equipment 10 years
 Working Capital or Inventory 10 years
 Repayment Term Repayment Term
 Monthly payment of principal and  Interest Monthly and revolves over Repayment Term
interest over term of loan term of loan  Interest Monthly and revolves over term of
loan
 Maximum SBA Interest Rates Maximum SBA Interest Rates
Maximum SBA Interest Rates
 SBA fixed rate  Loan < $50M Base Rate
 -7 years 2.2%
 Loan > $50M Base Rate  +7 years, 3.25%
 JP Morgan Chase
INK BUSINESS UNLIMITED CREDIT
SBA FINANCING
CARD
Annual Fee: $0

Interest Rate (APR): 13.24% to 19.24%, based on your

Offers SBA Financing at institutions
creditworthiness interest rates.
Transaction Fees:
 Balance Transfer: Either $5 or 5% of the amount of each transfer,
whichever is greater.
 Cash Advance: Either $15 or 5% of the amount of each transaction,
whichever is greater.
 International: 3% of the amount of each transaction in U.S. dollars.

Penalty Fees:
 Late payment: $39
 Returned payment: $39
 Zions Bank
AMAZING RATE BUSINESS CREDIT
SBA FINANCING
CARD
Annual Fee: $0 Offers SBA Financing at institutions interest
Interest Rate (APR): 10.24% variable APR2 after that. rates.
Transaction Fees
 Balance Transfer:
 Cash Advance:
 International:

Penalty Fees
 Late payment:
 Returned payment:
 Bank of America
BUSINESS ADVANTAGE CASH
SBA FINANCING
REWARDS CREDIT CARD
 Annual Fee: $0

 Interest Rate (APR): 12.24% to 22.24%, based on your personal or your business's

Offers SBA Financing at
creditworthiness when you open your account.

 Transaction Fees:
institutions interest rates.
 Balance Transfer: Either $10 or 4% of the amount of each transaction,
whichever is greater.
 Cash Advance: Either $10 or 4% of the amount of each transaction, whichever
is greater.
 International: 3% of the U.S. dollar amount of each transaction.

 Penalty Fees:
 Late payment: $19 if balance less than or equal to $100; $29 if $100.01 -
$1,000; $39 if $1,000.01 - $5,000; $49 if greater than $5,000
 Returned payment: $39
Analysis
Zions Bank
◦ SBA Loan- 7(a) Term Loan
◦ Amazing Rate Business Credit Card
◦ Business Interest Checking
◦ Business Savings

To see a full analysis report please select link:

Ruff Spirits Analysis