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Baidu,

Alibaba,
Tencent
(BAT) Case
SYNDICATE 2
Achmad Nur Vigam - 29320125
Irsyadul Fahmi - 29320193
Hendrik Samuel Hasiholan - 29320147
Kharisma Surya Aprina - 29320173
Koeshamimurti Tosani Natya Lakshita - 29320129
Mohamad Yaser Arafat - 29320142
Rizky Alfa Bramanto - 29320055
Yohanes - 29320222
1 Background

2 Business Model Canvas


Table of
Content 3 Business Model Issue

4 Innovation
01.
Background
Baidu, Alibaba, and Tencent: The Three
Kingdoms of Chinese Internet
Baidu, Alibaba, and Tencent (BAT) are shaping the
majority of Chinese internet landscape:

● Baidu, often dubbed as the “Google of China”,


was the most dominant search engine
● Alibaba, the fourth most valuable technology
company in the world, controlled 80% of China’s
e-commerce activity
● Tencent, the social media and gaming
juggernaut, was worth USD 136bn, nearly as
much as Facebook
02.
Business
Model
Canvas
BUSINESS MODEL CANVAS - BAIDU
BUSINESS MODEL CANVAS - ALIBABA
BUSINESS MODEL CANVAS - TENCENT
03.
Business
Model Issue
Business issue
Proposed innovation
04.
Innovation
Why Innovation is Interesting

Innovation can drive a


competitive advantage (even
create blue ocean market) to build
a better products and services for
customers and in the end will have
a positive impact on profits for
company
Type of Innovation
Thanks !
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