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    Chapter 15 Chandrapal and Sulav

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    Sulav Dulal
    The document discusses the concept of the "Instrumentarian Collective" which refers to companies collecting behavioral data through algorithms and using it for corporate benefit such as modification, monetization and control of human behavior. It warns that these practices could shape human behavior to manipulate unnecessary purchases and create artificial desires for profit, replacing individuality with standardized patterns of behavior.

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    Chapter 15 Chandrapal and Sulav

    Uploaded by

    Sulav Dulal
    23 views5 pages
    The document discusses the concept of the "Instrumentarian Collective" which refers to companies collecting behavioral data through algorithms and using it for corporate benefit such as modification, monetization and control of human behavior. It warns that these practices could shape human behavior to manipulate unnecessary purchases and create artificial desires for profit, replacing individuality with standardized patterns of behavior.

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    The document discusses the concept of the "Instrumentarian Collective" which refers to companies collecting behavioral data through algorithms and using it for corporate benefit such as modification, monetization and control of human behavior. It warns that these practices could shape human behavior to manipulate unnecessary purchases and create artificial desires for profit, replacing individuality with standardized patterns of behavior.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    23 views5 pages

    Chapter 15 Chandrapal and Sulav

    Uploaded by

    Sulav Dulal
    The document discusses the concept of the "Instrumentarian Collective" which refers to companies collecting behavioral data through algorithms and using it for corporate benefit such as modification, monetization and control of human behavior. It warns that these practices could shape human behavior to manipulate unnecessary purchases and create artificial desires for profit, replacing individuality with standardized patterns of behavior.

    Copyright:

    © All Rights Reserved
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    Chapter-15

    THE INSTRUMENTARIAN COLLECTIVE

    By
    - Sulav Dulal (177029)
    - Chandrapal Das(177023)
    Chapter-15
    THE INSTRUMENTARIAN COLLECTIVE

     Behavioral data collected directly from each participant through use of algorithms.

     Behavioral surplus capture and analysis for corporate benefit.

     The predictive power of digital breadcrumbs.

     Instrumentation of behavior for modification, monetization, and control.

     Reality mining where instrumentarian power shapes human behaviour.


    THE INSTRUMENTARIAN COLLECTIVE

     Commercialization of behavioral surplus.

     Corporate Ideology – to manipulate people into unnecessary purchase and creating


    artificial desire,

     Corporate endless conquest for profit

     “correctness” of action patterns and necessary to change “bad” action to “correct” action-
    broken behaviors.

     Unethical machine learning and behavior manipulation


    Chapter-15
    THE INSTRUMENTARIAN
    COLLECTIVE
     Total knowledge is within reach

     Two laws, idea flow and social learning

     Instrumentarian society as an historical turning point

     Continuous streams of data about human behaviour

     A moral imperative demanding


     We are born to imitate one another

     The death of individuality

     New deal

     Surveillance capitalism offer a new template for future

     Star break with legacies and ideas of liberal order

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