Imperial Tobacco Company of

India Limited (ITC).

Presented by-
Sonakshi chauhan
-bm09289
Yash agarawal

Akansha srivastava
Bm-09250
Sneha kapoore
Bm-09209
riya ghosh
ITC. Touching your life. Everyday
09301
 Introduction

 ITC is one of India's foremost private sector companies

 ITC is one of the country's biggest foreign exchange earners (US $2 billion in
the last decade).
 Ranks No. 4 among Indian listed Private Sector Companies by market cap. (@
April 09)
 No. 1 in FMCG Sector
 Rated as one of India’s Most Respected Companies (IMRB-Business world
Survey 2006).

 Diversified group of companies with operations in various industry segments

from cigarettes to apparels.

 Annual turnover is of the order US$2.4 billion

ITC. Touching your life. Everyday

ITC. Touching your life. Everyday
 VISION & MISSION

Vision: Sustain ITC’s position as one of India’s most valuable

corporations through world class performance, creating growing
value for the Indian economy and the Company’s stakeholders.

Mission: To enhance the wealth generating capability of the enterprise in

a globalizing environment, delivering superior and sustainable
stakeholder value.
 Values

ITC. Touching your life. Everyday

 PRODUCT PROFILE

ITC. Touching your life. Everyday

 HI-TECH SUPPLY SOLUTIONS
Thousands of small retailers in India who sell cigarettes and
confectionery supplied by ITC Ltd, and who have thus far
had to wait for the next arrival of the company’s delivery
van.

Place orders through mobile phones

Vans go without knowing actual demand so after using this

they can save cost as well as time.

Mobility based applications can bring down the cost of

operation by 20-30% from the manual basis of operation
ITC. Touching your life. Everyday
 Indian Tobacco Division (ITD)

 Market leaders in Cigarettes and Tobacco business & is

among India’s most profitable companies
 Brands owned by ITC Ltd are Wills Classic, Wills
 Navy Cut, Gold Flake, Bristol and Scissors
 ITD also sells two luxury filter brands of its parent
 company Benson & Hedges and 555
 Four manufacturing units for cigarettes at
 Bangalore, Saharanpur, Kidder pore, Munger

ITC. Touching your life. Everyday

DISTRIBUTION NETWORK(Tobacco Div.)

Bangalore Calcutta Saharanpur Munger

Factories (4)

GODOWNS
GODOWNS BRANCHES
BRANCHES
(19)
(19) (19)
(19)

Information
WHOLESALE
WHOLESALE DISTRIBUTORS
DISTRIBUTORS Goods
(60
(60 PER
PER BRANCH)
BRANCH)

RETAILERS
RETAILERS SECONDARY
SECONDARY
WHOLESALERS
WHOLESALERS

ITC. Touching your life. Everyday

 SYNERGIES FOR ITC

Generation of Goodwill & positive public opinion

Better supply chain for ITC’s Food & Agri Businesses

Costs, Quality, Traceability
Access to the Underserved Rural Markets
Through a Virtuous Cycle created by “Larger Incomes”,
and founded on “Trust” that is built
New ITES Business Opportunities
Health, Education, Entertainment, eGovernance

Company Logo
 CONCLUSION

ITC promoting their brands through advertisement campaign as well as

door to door promotion.
ITC is also focusing on Retailers and Wholesalers to promote their brand.
The demand of their product in very low, because people don’t know about
their brands very well.
ITC knows their strength and weakness in the personal care market, so they
are applying new concept to overcome their weaknesses.
ITC now offering more margins, exiting offers and long credit period to
retailers and wholesalers.

ITC. Touching your life. Everyday