ECOLIVsave the earth

KAVITA RAI (11814896)

SECTION- Q1851
 100% natural starch product

ECO FRIENDLY

Non toxic

Renewable

Reduce CO2 emission

Biodegradable
Mission

Plastic waste has become a huge environmental problem.

Non-degradable plastic pollutes not only nature, but also all
kinds of organic recycling systems, such as composting and
digestion. The ECOLIV wants to push back this problem.
Therefore, it develops, produces and commercializes
alternative and fully bio-degradable products, based on
natural, renewable raw materials.

Vision

The ECOLIV wants to play a leading role on the market of

renewable, biodegradable and compostable bags. Therefore,
the company constantly develops innovative concepts for the
purposes of hygiene, ease of use and environmental
friendliness.
The ECOLIV strives towards a sustainable approach,
maximally respecting people and planet.
 Opportunities for Corn Starch Packaging in India
 India has announced a blanket ban on the application of single-use plastics in the country by 2022.
Awareness among consumers about the negative effects of plastics on the environment is growing.

 The corn starch industry is fragmented in India with a number of small and medium-sized manufacturers.

  Approximately 5 to 7 percent of India’s corn production goes into starch.

  This implies an annual corn starch production of 1.5–2 MMT. Although there is demand from the paper,
adhesives, poultry/animal feed, and fireworks sectors, the fact that starch constitutes a minimal
proportion of national corn production suggests a large scope for capacity expansion. Hence, the
availability of corn starch for packaging could be sufficient.

https://www.beroeinc.com/article/opportunities-for-corn-starch-packaging-in-india/
POPULATION OF HYDERABAD IN 2019: DEMOGRAPHY OF
HYDERABAD:
To get to the population of Hyderabad in 2019, the
population of the previous 5 years needs to be seen.  The inhabitants of Hyderabad
They are as follows: are pervasively Telugu and Urdu
speaking individuals, with
2014 – 8.2 Million minority Bengali Marathi and
2015 – 8.9 Million diverse communities over here.
2016 – 10.2 Million  The number of individuals in
2017 – 10.86 Million the Hyderabad urban
2018 – 11.572 Million
agglomeration has been 9.1
million in the mid of 2013, yet it
By checking out the population of Hyderabad from is depended upon to beat 10
2014-18, it is evident that the population has gone up by million in the coming years.
3.372 Million in the previous 5 years. This figure shows  There are 3,500,802 males and
that the yearly population increase is of 0.6744 Million. around 3,309,168 females.
Therefore, the population of Hyderabad in 2019 is  The city has a sex ratio of 945
11.572 Million + 0.6744 Million = 12.2464 Million. To
females for 1000 males.
conclude it, the population of Hyderabad in 2019 as per  Literacy of the city remains at
estimates = 12.2464 Million. 83%, higher when diverged
from the national average of
Hyderabad Population 2019 –12.2464 Million. 74.04%.
(estimated).
https://indiapopulation2019.com/population-of-hyderabad-2019.html
POPULATION DENSITY
AND GROWTH OF
HYDERABAD:
 The population density of
the city of Hyderabad is
18,480 persons per square
kilometer.
 It is one of the fastest
growing metropolitan zones
in India, which has incited
different issues as far as
essential issues and
employment.
 There has been a 264%
augmentation in the number
of slums in ghettos in the
city in the most recent
decade, with 30% of the
occupants acknowledged
living in a ghetto in the year
2014.
 MARKETING SIZE OF STRACH BAGS:
 Location - Hyderabad
 Total population - 68.1 lakhs
 Target population (Considering there can be 30
supermarkets over a population of 1 lakh) -
2043 (2000 approx.)
 Average use of plastic bags - 11 kg/person/year
 Yearly use of plastic in India - 15,119,417,940
(Indian population - 1,374,492,540)
 Average production of single use plastic in
India - 10,400 tonnes per day
 Available at a price of Re. 1/ bag
 Bioplastic manufacturing companies - (approx.) 10,000
tons bioplastic/year.
 Availability of bioplastic bags at a price of Rs. 3 (additional
cost due to bioplastic and seeds)
 Per day customers - 100 (in 500 stores) - 50,000
 Per month customers - 15,00,000
 Total revenue - 30,00,000
 Machinery cost - 15.50 lakhs
 Rent of the building - 50,000
 Human resource :
 Skilled labour - 2 - 20,000
 Unskilled labour - 2 - 15,000
 Driver - 1 - 18,000
 Operator - 1 - 30,000
Competitors’ analysis
 Customer analysis:

 Who buys and uses the product?

The Departmental Stores, Groceries Stores, Pharmaceutical Stores, Supermarkets, Boutiques, Shoe manufacturing companies, Fast food
restaurants etc.

 What customers buy and how do they use it?

The customer were the Departmental Stores, Groceries Stores, Pharmaceutical Stores, Supermarkets, Boutiques, Shoe manufacturing
companies, Fast food restaurants etc.They will buy the product from our company for their there purpose of selling.

 Where customers buy?

The sophisticated new company of ECOLIV , located in Hyderabad, it is eco friendly and biodegradable product in Hyderabad. A
sprawling 10,000 sq.ft spread out in the 2 floors, offers strong and easy to use bags in different design.

 Why do they prefer a product?

Most customer are inclined into organic and bio degradable product rather than plastic due to ban of plastic. Majority of the customers
preferred to purchase products that provide quality products with variety at reasonable price.
Also for the trend as organic product are in trend these days
 
 How do they respond to marketing programs?
As per research no response as such but the loyalty programme could retain back the customers

 Will they buy it again?

If given the quality product with reasonable price then definitely customers will buy it
Marketing Objectives of ECOLIV:
Blinding brand image
Creating brand awareness
 Product Price
This green technology is able to produce better quality
products. This is because it carries a higher value than quality product with reasonable price
typical products. This value comes from the convenience
of eco-friendly bags

MARKETING
MIX
Place
Promotion Departmental Stores, Groceries Stores, Pharmaceutical
adverts on community based newspapers, radio Stores, Supermarkets, Boutiques, Shoe manufacturing
and TV stations and on websites, staff members companies, Fast food
wear our branded shirt or cap at regular intervals. restaurants etc
OPERATIONS PLAN
 The main objective of this operational plan is to give clear idea and detailed view about the ECOLIV
company and business implementation by providing eco friendly starch product that are less toxic to the
environment.
 Daily cleaning services including washroom and clean will be provided.

 Underground free and secured parking facilities.

 Providing all amenities like AC, Fridge, Inverter & Generator, mineral water etc.

 maintain the proper communication with consumers like Departmental Stores, Groceries Stores,
Pharmaceutical Stores, Supermarkets, Boutiques, Shoe manufacturing companies, Fast food restaurants etc.
 Offer products and service packages that are priced for each segment of our market.

 Provide our customer with the variety of products with different design.
 Proper transportation services for the delivery of the products

 Customer satisfaction are taken consideration by taking feedbacks and reviews.

 STAFFING
Job profile Number
Biotechnique 1
Marketing officer 1
Quality indicator officer 1
Store manager 1
Production analyst 1
operational analyst 1
Sale person 5
labour 15
Security and safaikarmachari 2 each
R and D 2
Laboratory 3
warehouse 5
total 40
Responsibilities

Should keep track of sales and profitability.Set sales goals and monitor inventory, paper documents, store and employee performance.They also
interact with customers at the cosmetics counter., Should promote the product online as well offline mode and organize various customer loyalty
program.
Responsibilities of production and operational analyst
Work with cross-functional teams to plan, analyse and manage production activities.
Develop production plan and schedule to ensure continuous operations.
Analyse consumption and production rates and determine production efficiency.
Attend weekly meetings to discuss about production issues and updates.
Monitor the execution of production plan and identify deviations.

Responsibilities of Salesperson
Ensure to greet clients coming to store.
Respond to all incoming calls plus complete suitable paperwork for entire sales.
Execute task to make outgoing calls to all past and prospective customers.
Log statements along with new prospects in computer systems.
Coordinate selection of vehicle under Store Manager’s guidance.
Negotiate terms, selection and down payment with clients.

Quality officer responsible for quality of the production and all the quality aspect of product.
Marketing officer responsible for the marketing strategy of the product.
Store manager for managing and maintaining the store and guiding the employee under its
Security and safaikarmachari responsible for the security and cleanliness of the workplace.
Labour for doing the hard and labour work.
Finance plan:
Since ECOLIV is a new company around 25-45% will be financed by our own money(self-
fund).
  Year-1 Year-2 Year-3
BOOTSTRAPPING-We can do bootstrapping of our own business .We can invest from our
own savings or get our friends and family contribute on it.
ANGEL INVESTORS- there are many angel investors these days who are willing to invest
Plan Month 1 2 3
in startups
CROWDFUNDING-loans from various banks, finance company etc. A very easy option for
startups Current 12% 12% 12%
VENTURE CAPITAL-after the company is listed publicly or hits the market we can joint the Interest
venture so our share price will increase more. Rate
We expect a fairly slow but steady overall economic growth and a borrowing interest rate of
12%. Since our company is retail and wholesale mix our collection days can look very
Long term 10% 10% 10%
positive. This is due to our expectation that about 70% of our retail transactions will be on
interest rate
credit cards and debit cards. On these transactions there is a three-day lag in payment. We
predict that wholesale customers would pay 50 days on average and that one 60 percent of
Tax Rate 0 0 0
our company would be on terms throughout the year. As we grow our consumer base (at
wholesale), this number is ramped by year five up to 80 per cent. (Our terms and conditions
shall be C.O.D. on all opening orders.) Our payments to suppliers shall be expected within
45 days.

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Projected Cash flow
The cash flow after capital
expenditures and expenditure
ranges from positive to negative,
depending on our rate of growth
and the rise in receivable accounts.
 HUMAN RESOURCE PLAN:

“OUR PEOPLE ARE THE MOST VALUABLE ASSETS AND INVESTING

IN OUR PEOPLE WILL HELP ECOLIV TO BECOME A LEADING

EMPLOYER BRAND IN THE COUNTRY AND ACROSS THE GLOBE”

Considering the drivers and constraints of the market for

biodegradable packaging, the application of corn starch bags
could remain a niche in India but could still capture a sizeable
share of the packaging industry by 2025.

Corn starch is among the most commonly used substitute for

plastic in packaging. Leading online food delivery systems are
also switching to corn starch packaging to promote an eco-
friendly image. 

https://www.beroeinc.com/article/opportunities-for-corn-starch-packaging-in-india/
 POLICIES AND PROCEDURES

1. Recruitment policy:

The process of identifying and attracting potential candidates from

within and outside organization to begin evaluating them for future
employment. Recruitment process is a very vital concept of every
company. If it is not done properly then the whole working/
production procedure will be hampered. Hence, the productivity will
be fall down . So the whole organization will in trouble and directly it
will also affect the employer-employee relationship. So, recruitment
should be done in a proper manner in order to avoid risk and losses.
The recruitment process can be taken through both internal and
external channels.

https://www.hrhelpboard.com/hr-policies/recruitment-policy.htm
Recruitment policy of ECOLIV

• Initially we use advertisement tool for the recruitment process and for further details are mentioned on the
company’s website www.ecoliv.org.com.

• The whole recruitment process are available on our company website. Simply, go through the website and
find their job on the basis of qualification and also for which they are eligible. Every recruitment details are
mentioned over there.

• The new candidates should replace the vacant post so that the production of the company does not be
hamper.

• So, the employer will be happy and will not hesitate to distribute bonus and increments to the workers. The
worker will also be more motivated to work.

• There will be harmonious relationships in the organization.

• Employees are also recruited through internal mobility. This is done on the basis of merit and seniority. After
passing the examination the candidates are called for and interviews along with employees who have become
eligible for promotion on their basis of seniority.

• Selected applicant and people who pass the interviews are required to undergo a medical test before he/she
placed in the Ecoliv.

• Further contract will be signed and complete job description will provided by the HR manager.
 Job Description and job specification 4. Personality traits and characteristics: The way in which a
person behaves in a particular situation, handles complex problems,
generic behavior etc.

1. Educational Qualification: qualified a certain, Minimum should

hold a post graduate certificate or graduation certificate
Must have a good knowledge of MS excel, word and R for forecasting
of data individual
2. Experience: Managerial experience in handling and managing a
team can also be a job specification criteria required for a particular
position.
Minimum of 2 years experience
3. Skills & Knowledge: Skills like leadership, communication
management, time management, team management etc.
5. Responsibilities
Should keep track of sales and profitability
Set sales goals and monitor inventory, paper documents , store and
employee performance
They also interact with customers at the cosmetics counter.
Should promote the product online as well offline mode and
organize various customer loyalty program
Languages
Fluent in English , Hindi and Punjabi . Also more preference
given to those who can speak other regional language.
 Leave Policy:
Company HR department along with the line managers ensure that workplace environment is safe,
hygienic, and humane and upholds the dignity of the employees.

Accurate and Precise InformationWith an online leave system, you can access more exact details about
an employee’s leaves history. Moreover, it is a single step procedure versus manually recording and
registering to put information together.
 
Transparency, Creates leave policy awareness, Increases leave policy compliance.

Adherence to the law, Creates employee availability visibility.

Maternity benefits for all women employees .Social approval is given on case-to-case
basis for working women in case of any special kind of requirement pre and post- delivery.

Employees are also entitled to take special occasion leave or account for marriage anniversary/ Birthday.

Male employees can take paternity leave on the occasion of birth/adoption of child.

https://medium.com/@saiofficetimer/benefits-of-using-online-leave-management-system-e3f0c7efe79e
 Code of Conduct:
A company code of conduct is a document written up voluntarily by a company in which it sets out a set of principles that it
commits itself to follow, or requires its employees to file.
Essential elements of these standards are professional competency, good relationships with customers and colleagues, and
observance of professional ethical obligations. The Code will be reviewed on a regular basis and updated from time to time. 

Keep a smile on your face and should begin the conversation first. Always respect guests and show hospitality towards them.

Maintaining good relationships with the employees, customers and with other staff as well.

Maintaining Trust: Maintain ethical boundaries, confidentiality and good communication with the  customers.
Good Communication : Good communication involves: Listening attentively to the customers & staff communication, while
respecting their views and beliefs.
Listening attentively to the customers & staff communication, while respecting their views and beliefs. Communicating with them
properly in a language they understand.
(Prevention of Sexual Harassment) and Equal Employment Opportunity (Beyond caste, creed, religion or any other form of
diversity
organization will respect human right comply with all rules and regulation.
It act with fairness in business dealings.
Protect and respect the intellectual property.
It maintain the confidentiality and do not used organization position for personal gain.
 Performance Appraisal:
 Management By Objective (MBO) plays a very crucial role in
the performance appraisal where regular reviews of the job
performance and overall contribution to the company are
taken into consideration in order to avoid errors in the
management procedures.
 A standard value system is provided to the appraiser, base on
which assessment is done in below four categories are-
a. Outstanding
b. Excellent
c. Good
d. Below Average
 There will be no open appraisal or 360 degree feedback in the
company. Also there is only annual feedback and discussion
on reasons of failures.
 Based on survey of employees at Dabur, performance
appraisal is satisfactory, not very good .The process needs to
be more integrated into the career planning of its employees
in a more effective manner.
 With the appraisal outcome used more for the purpose of
rewards. An open system with joint goals set by the appraise
and appraiser is desired.

https://www.toppr.com/guides/business-management-and-entrepreneurship/human-resource-management/performance-appraisal/
Employer disciplinary action is a response by the employer to problems with employee performance or behavior. The purpose of disciplinary
action is to correct behavior and document issues.

If an HR professional conducts the investigation, for example, they should not then go on to advice the manager on
the disciplinary hearing or appeal.

A person facing disciplinary charges and a dismissal procedure is entitled to expect that the decision will be taken by the
appropriate person conducting the disciplinary hearing, without having been lobbied by other parties. 

HR should therefore keep in mind the following when advising on disciplinary matters:
 It is perfectly legitimate for HR to give advice and guidance relating to legal issues and the procedure that an investigating or
disciplinary manager should follow.
 HR is permitted to give advice on the way an investigation report is presented, to ensure it addresses all necessary issues.
 HR can also make the disciplining officer aware of previous cases involving other individuals in similar circumstances, to
ensure consistency.

If HR is to have a role in deciding on guilt or innocence, or the level of sanction that should be imposed, it needs to be upfront with
the employee about this. Any advice sought from HR will be disclosable in court. Advice obtained from a solicitor will not be
admissible. If advice obtained from lawyers is forwarded internally, legal privilege can be forfeited.

Any advice sought from HR will be disclosable in court. Advice obtained from a solicitor will not be admissible. If advice obtained from
lawyers is forwarded internally, legal privilege can be forfeited.
 A process for monitoring progress:

 Working with team members to create a

project and tracking project progress.
 Check in regularly.
 Establish clear deadlines.
 Monitor daily progress.
 Evaluating analysing data.
 Perks/Incentives Policy:

Incentives can be defined as monetary or non-monetary reward given by

the company to its employees.

i. Pay and allowances.

ii. Profits sharing.
iii. Co-partnership/stock option.
iv. Commission/ Bonus
v. Suggestion system.
vi. Productivity linked with wage incentives
vii. Perks/ fringe Benefits/ perquisites.

Other Benefit/Perk given by the company to its Employees -

viii. Cell Phone.

ix. Paid Sick Leave.

https://www.thebalancecareers.com/types-of-employee-benefits-and-pe
x. Annual leave rks-2060433
xi. Paid Holidays

xii. Life Insurance/Disability.

7. Training & Development
Policy:

Special programs have been devised for the sales force. Through audio-
visual and real- time sessions, the sales team are trained are
intensively on various nuances of different sales channels. The whole
process is highly proactive and well- structured.

In all, about 1034 training and skill upgradation programs were

organized during the year for skilled and unskilled employees

Company will develop well- organize Young Managers Development

Programs (YMDP),which is the cross departmental training programs
design for new management trainees and ensure a regular talent flow
within the company.
http://www.enricgroup.com/en/talent.asp?id=28
Type of Ownership
Partnership- Because we are in a group. So, there will be investment from both sides. Indian
Partnership Act, 1932 governs the partnerships.

Details are required in a partnership deed:

1. Name and address of the firm and all the partners.
2. Nature of business.
3. Date of starting of business and Capital to be contributed by each partner.
4. Profit/loss sharing ratio among the partners.
5. Interest on capital invested, drawings by partners or any loans provided by partners to firm.
6. Salaries, commissions or any other amount to be payable to partners.
7. Rights of each partner, including additional rights to be enjoyed by the active partners.
8. Duties and obligations of all partners.
9. Adjustments or processes to be followed on account of retirement or death of a partner or
dissolution of firm.
Quality standard:

Storage:
 Do not place in direct sunlight;
 Do not place in hot areas (Keep at room temperature);
 Store in a covered warehouse;
 Do not place in a moist environment;
 Keep boxes closed as long as possible;
 Preferably use the carrier bags within 12 months following
the date of Mfd.
Proper Space and Facilities
Full trained staffs
Proper Rules and Restrictions
Maintains of health and hygiene of the staffs.
Good working environment
LEGAL COMPLIANCE TO START A COMPANY IN INDIA: License required
1. Obtain Director Identification Number (DIN)  Accreditation from National Accreditation
Obtain the provisional DIN by filing application Form DIN-1 online. Board for Testing and Calibration
2. Obtain Digital Signature Certificate Laboratories (NABL)
The digital signature certificate can be obtained from one of six private agencies
authorized by MCA 21.  Accreditation from Good Clinical Practices
(GCP)
3. Reserve the company name online
Company name approval must be done electronically. The applicant can check the  Get registered with Shops and
availability of the desired company name on the MCA 21 web site. Establishments Act
4. Stamp the company documents
The request for stamping the incorporation documents should be accompanied by  Get registered with Clinical Establishment
unsigned copies of the Memorandum and Articles of Association (MAA), and the Act
payment receipt.
5. Get the Certificate of Incorporation  Get registered with biomedical waste
Form-1(Incorporation of Limited Liability Partnership), Form-18(Application and disposal body
Statement for conversion of a Private company/unlisted Public company into
 Get approval for waste generation from
Limited pollution board in your state
Liability Partnership), Form-32(Form for filing for rectification of defects or
incompleteness)  Get NOC from fire department
6. Hire qualified technicians
7. Setup lab infrastructure and lab equipment  Get NOC from municipality

 Company should be register under company

acts.
Thank you