MARKETING MANAGEMENT

Course Code : MKT 351

 INSTRUCTIONS
• Mark your attendance one time only.
• Login from your official ID
• Follow the below mention pattern for attendance
Name , Reg. ID, Program & Semester
• Meeting will be locked at 9:30 A.M.
• Class will be of 2.5 hrs 09:00 P.M-11:30 A.M.
• Lecture Slides, Videos & Reading Material are available at Kasbit
LMS
• For any query contact me through email/In Person.
• For class clashes/email troubles or any management related issue
kindly contact Student Coordinators/Counselors
LECTURE SLIDES

5th March 2021

TOPICS TO BE COVERED
• Delivering Customer Value and Satisfaction
• The Nature of High Performance Business
• Generic Value Chain Model
• Dealing with the Competition, Market Challenges
&Strategies
 PESTEL ANALYSIS
 PORTER 5 FORCES
 SWOT ANALYSIS
 PLC
 BCG MATRIX
 ANSOF MATRIX
World Best Organization’s Visions’
Ingvar Kamprad Bill Gates

Make stylish furniture affordable Realize ubiquitous computing

Richard Branson
Bring excitement in boring Industry
Steve Jobs

Transform how people enjoy Technology

Walt Disney
Create Magical World for Families

Anita Roddick
Jeff Bezos
Embed Social Activism in Business
Inside the biggest selection of the knowledge
delivered conveniently
 CUSTOMER PRECIEVED VALUE
• Customer Value can be defined as
personal value a
customer attributes or associates with a
product. It is also called Customer’s
perceived Value.
• Total benefits – Total Costs = Customer
Perceived Value.