LECTURE SLIDES 12th March 2021

Marketing Management
MARKETING MANAGEMENT

Course Code : MKT 351

 INSTRUCTIONS
• Mark your attendance one time only.
• Login from your official ID
• Follow the below mention pattern for attendance
Name , Reg. ID, Program & Semester
• Meeting will be locked at 9:30 A.M.
• Class will be of 2.5 hrs 09:00 P.M-11:30 A.M.
• Lecture Slides, Videos & Reading Material are available at Kasbit
LMS
• For any query contact me through email/In Person.
• For class clashes/email troubles or any management related issue
kindly contact Student Coordinators/Counselors
TOPICS TO BE COVERED
• Delivering Customer Value and Satisfaction
• The Nature of High Performance Business
• Generic Value Chain Model
• Dealing with the Competition, Market Challenges
&Strategies
 PESTEL ANALYSIS
 PORTER 5 FORCES
 SWOT ANALYSIS
 PLC
 BCG MATRIX
 ANSOF MATRIX
 Delivering High Customer Value
• The value proposition consists of the whole cluster
of benefits the company promises to deliver; it is
more than the core positioning of the offering
• The value delivery system includes all the
experiences the customer will have on the way to
obtaining and using the offering. At the heart of a
good value delivery system is a set of core business
processes that help deliver distinctive consumer
value.
THE ENVIRONMENTS