Professional Documents
Culture Documents
HEALTHY FOOD
Overview
Producer Consumers
Exports
General line
grocery
wholesalers
Retail
Growers and
grower-shippers
Specialty
produce
wholesalers
Food Service
Establishments
General line
grocery
wholesalers
Brokers
Imports
ISSUES WITH
LONG SUPPLY CHANNELS
• Contribute excessively to climate change, especially when food
travels by air
• Depend on dwindling oil reserves and are geopolitically
vulnerable.
• Widen the gap in understanding between consumers and
producers.
• Can compromise animal welfare by transporting livestock long
distances.
• Can harm local economies and the communities they support.
.
Local Sourced Food – UK Strategy against Long
Supply Chains
The market for ‘locally sourced’
food has boomed, with around
two thirds of people in the UK
saying that they buy local food.
In response to this, Government
and business initiatives such as
the UK Food Industry
Sustainability Strategy have
sought to mitigate some of the
problems attributed to long
supply chains.
https://www.gov.uk/government/uploads/system/uploads/attach
ment_data/file/69283/pb11649-fiss2006-060411.pdf
Local Food -
Healthy and Sustainable Distribution
The term “local food system” (or “regional food system”) is used to describe a
method of food production and distribution that is geographically localized,
rather than national and/or international. Food is grown (or raised) and
harvested close to consumers' homes, then distributed over much shorter
distances than is common in the conventional global industrial food system.
Farmer’s markets in UK –
www.farmers-markets.co.uk
Community Supported Agriculture
Derrybeg Farm is a
Community supported
agriculture (CSA) scheme
based in Celbridge.
They grow organic produce for
their members and everybody
shares a portion through their
weekly box scheme
http://derrybegfarm.ie/
Community Supported Agriculture
EXAMPLE in UK
Chagfood is a subscription farming scheme based on the idea of
Community Supported Agriculture. This is a relatively new approach
to farming where consumers become members of the farm and
commit to buy a share of the farm’s harvest for 12-months at a time.
Order Comes
in to Trade Product A Single Invoice Sales for
Desk (email Consolidation Non-disruptive is Produced Individual
or phone) ‘drop’ to
Producers
customer
Reported
Cope of Order
sent to Delivery Sales less
Warehouse & Confirmed to Commission
Producers Trade Desk
http://www.irishfoodcoop.com/
Local Food Systems
Selling to Food Service
Direct to Food Service Market
UK online
grocery
Ocado is the world’s largest dedicated online grocery retailer including the
largest selection of nutritionally “free from” products in the UK and a strong
ethos to minimise environmental impacts. Stocking over 43,000 items on their
award-winning webshop and mobile app, they ship over 200,000 orders per
week throughout the UK. https://youtu.be/wKpyPO76yZ4
http://www.ocadogroup.com/our-responsibilities/eating-well.aspx
Selling online for the small producer
products online is
profitable and easy!
6. Delivery 1. Customer
Online Store
5. Expeditioin (e-commerce
2. Online Store
B2C)
You should also keep the following points in mind when setting up your
site:
• Keep it simple. Make sure the site works with all web browsers,
not just Internet Explorer.
• Ensure your contact information is clearly visible on every page
of the site.
• If you are collecting personal information from customers,
you must have a privacy policy in place.
Website
3 Product name
Your product name is self-explanatory – it’s the name of the
product that you’re selling.
4 Product price
Its very important to establish and clearly display your price so
customers know how much they’re paying for the product.
5 Product description
A well-written product description is important so customers can
learn about the intricate details of said product
Well-written product descriptions are also NB for SEO and
helping your products and your online shop get found!
SSL Certificates
Shopify makes it possible for you to have your online food and
beverage store up and running in minutes. Choose from hundreds of
professionally designed templates to create your website and sell
food and beverages online. Their seamless shopping cart system
supports inventory tracking, customer management and reporting.
https://www.shopify.com/sell/food-and-beverage
Examples:-
http://www.shopsanctuaryt.com/
speciality teas online
www.mouth.com
a webshop for US indie food products
Online – combining health & convenience
HEADING
Paleo Meal Deliveries
‘is here to ensure that you
maximize your returns from all
that hard work in the gym or
simply to ensure you don't
graze on junk on a daily basis!
http://biabox.ie/
New Business Models – Subscription Service
HEADING
Bewley’s Coffee Ireland set up
Coffee Project a subscription
service of delivering speciality,
hand-roasted coffee to your door
each month.
https://youtu.be/hBVSnQxSPr8
Subscription
is €109 for 12 months
or €9.09 per month
www.coffeeproject.bewleys.com
Online Health Shops
HEADING
Supervalu is Ireland's
biggest supermarket chain.
Most SuperValu stores now
have at least one aisle
devoted to health foods,
from quinoa to cashew
butter to coconut oil.
Supervalu – Health and Wellness Aisle
Selling to Supervalu, Ireland - Two options
www.supervalu.ie/real-people/food-academy-programme
Focus on
health - eg.
affordable
‘Has No’
gluten free
range
Source: www.aldi.ie
Selling to Multiples – Aldi Ireland
Source: www.aldi.ie
Similarly Aldi, UK has a strong commitment to
supporting British farmers and suppliers.
Source: www.aldi.ie
hiSbe - UK
hiSbe is a new type of Supermarket, with a social enterprise
model that serves the interests of people and communities.
Here are some of the ways that we’re different:
http://hisbe.co.uk/
hiSbe - UK
hiSbe - UK
Food that’s farmed or produced in your
area is freshest and hasn’t had to travel so
far.Where possible and where the quality
exists, hiSbe choose to source from
producers/growers based locally.
https://www.dublinfood.coop
Ethical basis…
100% vegetarian
Alcohol-free and family-friendly
No Genetically Modified (GMO) ingredients
Dublin Food Co-operative
https://www.dublinfood.coop/join
Edible Organics - UK
http://edibleornamentals.co.uk/sh
op
Castlemine Farm – Ireland
Direct to Consumer
Distribution Model:
• Online Shop
• Retail Shop
•Pop up Farm Shop
• Wholesale
www.castleminefarm.ie
Castlemine Farm – Ireland
Pop up Farm
Shop allows
Castlemine Farm
to sell their
produce at local
and regional
markets across
Ireland.
Castlemine Farm - Very Strong Online Presence
www.castleminefarm.ie