Professional Documents
Culture Documents
Skills
Shared Values
o Strategy are plans an organization
Structure formulates to reach identified goal
s, and a set of decisions and actio
ns aimed at gaining a sustainable a
Strategy dvantage over the competition.
Systems
Style
Staff
Skills
Shared Values o Systems define the flow of activiti
es involved in the daily operation
Structure of business, including its core pro
cesses and its support systems.
Strategy
o They refer to the procedures, proce
sses and routines that are used to
Systems manage the organization and charact
erize how important work is to be d
Style one.
Staff
Skills
Shared Values o "Style" refers to the cultural style o
f the organization:
Structure - how key managers behave in achieving
the organization's goals,
Strategy - how managers collectively spend thei
r time and attention.
Systems
How management acts is more important th
at what management says.
Style
Staff
Skills
Shared Values
o "Staff" refers to the number a
nd types of personnel within t
Structure
he organization and how compan
ies develop employees and shap
Strategy e basic values.
Systems
Style
Staff
Skills
Shared Values
o Skills" refer to the dominant disti
nctive capabilities and competencie
Structure s of the personnel or of the organi
zation as a whole.
Strategy
Systems
Style
Staff
Skills
SWOT
SWOT analysis is a tool f
or auditing an organizati
on and its environment. I
t is the first stage of p
lanning and helps markete
rs to focus on key issues
.
In SWOT, strengths and weaknesses are inter
nal factors.
For example:
A strength could be:
• Your specialist marketing expertise.
• A new, innovative product or service.
• Location of your business.
• Quality processes and procedures.
• Any other aspect of your business that adds v
alue to your product or service.
A weakness could be:
• Lack of marketing expertise.
• Undifferentiated products or services (i.e. in rel
ation to your competitors).
• Location of your business.
• Poor quality goods or services.
• Damaged reputation.
In SWOT, opportunities and threats are ex
ternal factors.
For example:
An opportunity could be:
• A developing market such as the Internet.
• Mergers, joint ventures or strategic alliances.
• Moving into new market segments that offer improve
d profits.
• A new international market.
• A market vacated by an ineffective competitor.
A threat could be:
• A new competitor in your home market.
• Price wars with competitors.
• A competitor has a new, innovative product or
service.
• Competitors have superior access to channels o
f distribution.
• Taxation is introduced on your product or serv
ice.
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