An Overview Of Real Estate Market

PRESENTED BY,
SUMIT KATARUKA
CLASS: BCOM 3rd yr
ROOM NO. 24
ROLL NO. 611
GUIDE : PROF.
VIJAY ANAND SAH
 Introduction

The high growth rate of the Indian economy and the rising aspirations among the average Indian
population has completely changed the Indian Real Estate Scenario. The sector is seeing
unprecedented amount of activities and will continue to do so in the foreseeable future. Each
year thousands of new players are entering the sector, from big players like Tata & Godrej to
very small & niche players. The customer today is clearly spoiled for choice. With so much of
construction activities happening, the customer does not really know which property to buy or
invest in. For many a customer it is a once in life choice that they need to make. There is a need
for professionals in the field of Property Marketing & Consulting, who can help the customers,
make an informed & correct choice and can also help the developers & builders take their
quality product to the right market segment.
 Objective of the Study

This project has been prepared with the aim to achieve the following objectives:

 To know the degree of importance of various factors which people consider while
purchasing a house.

 To examine the present factors of real estate boom.

 To present the future constraints of real estate investment in India.

 Research Methodology

My research shall focus on analyzing factors that have led to the growth of India’s
emerging real estate market and the relative importance of investing in this market.
I shall follow a qualitative approach for my research. This would comprise of a
questionnaire survey and face to face interactions with several well-versed people in
this field including real estate analysts, consultants, property brokers and listed real
estate companies. I shall also examine relevant quantitative data consisting of facts
and figures from reputed sources for the Indian Real estate market in order to reach a
suitable conclusion for investing in the same.
 Data Collection Method
In today’s world correct information is the key to success. Data is of two type :-

A) Primary Data :- Primary Data is information collected by the researcher or the person
himself. Some of the methods of collecting Primary Data are :-

1) Face to Face interview

2) Questionnaire
3) Telephonic Survey
4) Survey through E-Mail
5) Survey through Reference.

B) Secondary Data :-

1) Magazines on Property
2) Internet sites on Property
3) Internet websites of popular property developers of India.
 DATA ANALYSIS

1) Kindly tell us the type of property you are interested in?

a) Official Building

b) Apartment

c) Plot

d) Land
 Interested Property
10%
26% OFFICIAL BUILDING
16% APARTMENT
PLOT
LAND

48%

PROPERTY NO OF RESPONDENTS PERCENTAGE (%)

OFFICIAL BLDG 13 26
APARTMENT 24 48
PLOT 08 16
LAND 05 10
 
TOTAL 50 100
2) For an apartment, flat or house, room-

a) 1BHK

b) 2BHK

c) 3BHK

d) 4BHK
 PREFERENCES

10%

30% 1
22% BHK
2
BHK
3
BHK
38%

PREFERENCES NO OF RESPONDENTS PERCENTAGE (%)

1 BHK 05 10
2 BHK 11 22
3 BHK 19 38
4 BHK 15 30

TOTAL 50 100
3) What is your Budget?

a) Between Rs. 2000000 – Rs. 3000000

b) Between Rs. 3000000 – Rs. 4000000

c) Between Rs. 4000000 – Rs. 5000000

d) More than this.

 BUDGET

8%

2000000-3000000
40% 22% 3000000-4000000
4000000-5000000
ABOVE 5000000

30%

BUDGET NO OF RESPONDENTS PERCENTAGE (%)

2000000- 3000000 04 08
3000000- 4000000 11 22
4000000- 5000000 15 30
ABOVE 5000000 20 40
 
TOTAL 50 100
 Time Scale and Area of Work

 The Internship was held for a period of one month beginning from 1 st of
December 2011 and continued till 4th of January 2012 .

 My area of work was Sales and Marketing .

 Limitation of study
During the Study Certain limitations were encountered :-

1) Travelling to far-off places from Kolkata every day.

2) Loss of time in sending out questionnaire.

3) Delayed responses from people.

4) Lack of certain data.

 Company Details
COMPANY :- 4Walls

ADDRESS :- P -121, Block- B, Lake Town, Kolkata

PINCODE :- 700089

EMAIL :- www.4walls.co.in

TELEPHONE :- +91 33 40068060

 Company Profile
4 Walls is a venture started in 2010 by professionals with combined experience of more
than 50 (fifty) years in the field of Real Estate & Financial Services. 4 Walls has the vision
to become the most preferred property marketing & consulting company by maintaining
service levels at par with the best in the world.

Operations, Infrastructure & Services:

4 Walls is currently operating in Kolkata operations with a team of 20 members. It is

presently active in the following fields:
 
 Project Marketing.
 Project Underwriting.
 Real Estate Investment Services.
 Mortgage Finance.
 Teams
Navneet Baheti, the Lead Partner, is an MBA & Cost Accountant and has over thirteen years
of corporate experience, half of it in Real Estate and another half in Banking. Navneet was
last the Chief Manager (managed mortgages & unsecured loan business) with ICICI Bank,
the largest private sector bank in India. Prior to which he has worked for 6 years with
Merlin Group, one of the largest real estate developer in Eastern India.
 
Nitin Baheti, Co-Partner, is a commerce graduate with over 5 years of experience in Real
Estate. Nitin had been engaged as the Commercial Manager with one of the largest Real
Estate Development Company in the country.
  
Navneet & Team come not only with rich corporate exposure & experience, they enjoy
tremendous network with many HNIs, Businessmen and Top Corporate Executives.
 
The entire team is being guided and directed in this venture by Mr. Brajesh Kumar Baheti,
who has been engaged in the real estate marketing for over twenty five years. Mr. Baheti
has rich experience in this line of business and has great professional & personal contacts in
Kolkata market.
 Current Associations And Business
Current Associations:
 
4 Walls is presently associated with reputed Builders & Developers such as Rameswara
Group, Ambuja Realty, Merlin Group, Ideal Group, Space Group, MJ Group, Ruchi Group,
Eden Group, Larica Group, Purti Group, Unitech, among others.
 
4 Walls is also a member of “Credai Bengal” and is a regular participant in all Credai
Bengal events including Home Front & Realty Expo.
 
Business:
 
During the 20 (twenty) months of its operations, 4 Walls have facilitated more than 300
Real Estate Deals in Residential and Commercial Segments combined. 4 Walls have
primarily been active in localities such as Rajarhat, New Town, Sector V , E.M.Bypass and
sub-urban areas of Kolkata.
 SWOT Analysis
STRENGTHS WEAKNESS
Teamwork  Branding and Reputation.
To maximize efforts, satisfaction and
results by having everybody working
together toward a common goal.  Limited human resources and staff.
 Understanding
To meet client’s needs by first  Limited financial resources.
understanding our client’s businesses
and needs.

OPPORTUNITY THREATS
 Bright Future of Real Estate in India.  Excess Competition.

 Increase in Real Estate Prices.  Threats from Online Marketing.

 Conclusion
The real estate market in India is yet in a nascent stage and the scope is simply unlimited.
It does not resemble a bubble that will burst. An unhindered growth for the next twenty
years is almost sure. This is because the outsourcing business in India is going in great
guns and this entails a huge demand for commercial buildings and urban housing besides
improvement in infrastructure. The organized retail market in India is also accelerating
with players like WalMart, Bharti, Reliance etc. looking forward to make a foray thus
stepping up the demand for real estate.
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