ANALYSIS OF

LAUNCH OF OREO
IN INDIAN
MARKETS By Vishwas Nagori
Here is where your presentation begins
Under the Guidance of Prof. Ankita Doneriya
 TABLE OF CONTENTS

01 02
INTRODUCTION RESEARCH OBJECTIVE

03 04
RESULT AND WAY
ANALYSIS
FORWARD
 INTRODUCTION
Launching a Global brand is not an easy task especially in a market like that of
India. A company has to face many challenges and difficulties while making its
position in the new market. Marketing helps a lot in overcoming these
challenges. Right from making people aware about the new product to making
them a loyal customer, Marketing has many tasks to do and differentiate its
product at every level possible. Oreo has done these tasks and overcame these
challenges in a very brilliant and creative way. They managed to gain trust of the
consumer and created an image of product as an indigenous brand. Their tactics
and strategies were in accordance to culture of the country and they targeted the
emotional sentiments of the public in a positive way and got attached to their
consumers emotionally. Company also managed to ensure the supply of product
was fluent to make their presence visible in the market.
RESEARCH OBJECTIVE
● To study the challenges faced by Kraft-
Cadbury company while Launching Oreo.

● Get a public overview of Marketing strategies

used by Oreo
RESEARCH ANALYSIS
RESEARCH ANALYSIS
 Result & Way Forward

RESULT WAY FORWARD

Company’s strategy and tactics were
absolutely on point to penetrate and capture They can increase their presence
this widely distributed market. They have more by promoting the other uses
successfully made the consumer aware
about their product and lead this awareness of Oreo biscuits at a wide level
to affection and getting connected to the by Television commercials and
product. Their marketing techniques helped
sponsoring small cafes and Ice
them in creating a very loyal consumer
base.
cream parlors.
 THANK YOU!
SOURCES

, V., & Bhattacharjee, P. K. (2020). Marketing Management Indian Cases. (C. Purushotham, Ed.) Noida, Uttarpradesh, India : Pearson India Education Services Pvt. Ltd.
Team, C. I. (2011, April 06). Oreo introduces India to the "Twist, lick, dunk" ritual. Retrieved from Campaign India : https://www.campaignindia.in/article/oreo-
introduces-india-to-the-twist-lick-dunk-ritual/413939
UKEssays. (2018, NOV). Company's Segment Target Market and Postioning. Retrieved from UKEssays.com: https://www.ukessays.com/essays/marketing/companys-
segmentation-target-market-and-positioning-marketing-essay.php#citethis