Business Plan Part l

Ice Cream

1.1 OVERVIEW

Company Name

Candy Cream’s

Company Description

Our business sells ice cream with 90s candy flavors. Since Ice cream is loved by
almost everyone, we wanted to make it more interesting and make a new flavor We'll use
Haw Haw Candy, Caramel or Viva Candy, and White Rabbit candy as the flavor. That is why
we considered this business and founded our business.

By the first week of September, our company was established. We founded this company
because we wanted to give ice cream a unique flavor and twist that children would enjoy.
For the name, we took the word “cream” from the ice cream then the candy because the
ingredients or flavoring we will use is candy. We thought of flavoring the candy from the
1990s because everyone is aware that new ice cream flavors are being released. However,
because not all members of Generation Z (1997-2012 current ages 10 – 25) access to this
type of candy, we decided to flavor it in ice cream since our country is tropical. We have
rainy and sunny seasons, and it is hot in our country, so we wanted to provide them with
some cooling relief. These are the following ingredients; All-purpose cream, Vanilla,
Condensed milk, Haw Haw Candy, Caramel or viva candy, White Rabbit as flavors, Hany and
chocolate syrup as toppings.

All proponents are students at the MAIC HUMMS department. One of the proponents is a
working student, and he is Clyne C. Mendoza, while Jamel Buenaobra, Kristel Callura, Nia
Jane Maiso, Ledsif Croiane Tabarez, and Jhon Mark Cuenca are all regular students.

Location
Phase 1 Blk 14 Lot 93 Don Jose Homes Baranggay. Banlic Calamba City

We selected this place since Banlic has a large population of potential customers.

Detailed Description of the Product

Ice cream is a sweetened frozen food that is frequently consumed as a dessert or as a snack.
It can be produced from milk or cream and flavor with a sweetener, such as sugar or an
alternative, and a spice, such as chocolate or vanilla, or with fruit, such as strawberries or
peaches, but in our line of work, we flavor it with 90s candies like haw haw, viva, and white
rabbit.

How does the product service differ from existing ones?

We did research for our product and came up with something similar, but since there is
already something similar, we decided to make it different or with a twist. We noticed that
the price was higher than the cost of our existing product because we wanted it to be
reasonably priced. Then, to keep it true to our flavor of 90’s candy (since the flavor already
there is plain and we want to add more to make it more interesting), we top it with 90’s
candy toppings like honey and crushed lala.

1.2 OJECTIVES

To give them a unique flavor of ice cream;

Allows our customer enjoy the opportunity to once again taste the candy that they enjoyed
during their childhood in the 1990s;

To relive childhood memories of your favorite candies and;

Producing money while ensuring client satisfaction

1.3 PRODUCT OR SERVICE DESCRIPTION

NSPP- USP using matrix

Need Ice cream that is flavored by Haw haw, White Rabbit, Caramel candy/Viva, Hany.
a
Situation We came up with the concept to provide them with a delectable but reasonable dessert
because the hot heat in the Philippines makes it necessary for us to have something to
cool us off or refresh us. Additionally, research suggests that ice cream can relieve stress.

Person Children, teenager and adult.

Product our ice cream has 3 flavors which is haw haw, viva or caramel candy and white rabbit.
Description This is a 90's candy where we will flavor the ice cream to give it a unique taste and flavor.
Since many people are making different flavors of this, we thought that this is the flavor
to bring back or re-acquaint with the candy that was part of their teenage/childhood life.

Ice cream contains nutrients that are good for your immune system. There are nutrients
in ice cream that can boost your immune system. Ice cream is made with milk, which is
full of vitamins and nutrients like vitamin A, vitamin D, selenium, and zinc which are all
vital for a healthy immune system. And also, Ice cream can make us happier

Unique Our USP is our "90’s" flavor because it is unique to create 90s candy as an ice cream
Selling flavor. In addition, we will use Hany as a topping to make it more unique, interesting,
Preposition presentable, and tasty.

Marketing Plan Part ll

Mission
To sell and to provide a good quality and affordable ice cream to meet the costumers needs.

Vision
to become one of the top ice cream manufacturers in the Philippines.

Marketing Objectives
 Be unique with the flavors that were going to create for ice cream
 to catch our customer's attention
 Offer discounts to those who can’t afford the ice cream

Ideal Buyer
 Age
6 and above
 Income
3,200 a month
 Location
Around San Cristobal and Mamatid
 Specific location
Don Jose Baranggay Banlic
 Male and Female

Buyers Profile

Since almost everyone loves ice cream, some are interested in trying new flavors
and others want to try something unique and new to their taste, Candy Cream's is ideal for
them to satisfy their cravings.
Demographic

The potential buyer's demographics should be in urban areas. Cities and towns in urban areas
include Manila, Pasay, Paraaque, Region IV, and others.

Marketing Strategy

Product: Candy Cream's Ice Cream Is the product of the company. Its flavor will be ideal for
adults, teenagers, and especially children who enjoy sweet ice cream. As their business
expands, the company hopes to introduce these new flavors to their communities as well as
other locations.

Price: The ice cream will be priced at 25 pesos per cup because it is suitable for both the
customer's budget and the company's funds.

Promotion: Both fliers and social media will be used by the company. Because social media
is so popular these days, using media for advertising is ideal for them. For the fliers, the
company needs their product to be known in their community.

Place: The group decided to establish their company in Phase 1 Blk 14 Lot 93 Don Jose
Homes Barangay. Banlic Calamba City because it has a large population of potential
customers.

Marketing Strategy
The total budget of the team contains ₱1568 in marketing their business since the
budget for packaging is ₱270, social media ads is ₱1,200, and for the fliers is ₱100. 

Organizational Plan Part lll

Form of Business
The team will decide to operate as a sole proprietorship. The company lacks the
professionalism of individuals who work for large companies like the corporation. Each entrepreneur
starts their business as a sole proprietorship, and the team only has a limited amount of resources to
work with. Additionally, obtaining a BIR certificate to operate the business can be simple to register for.
The company , which consists of six people, will operate as the primary entrepreneur helper in
processing a better good and managing the system of the business because it has six individuals.
Organizational Chart

Job Description

Clyne Mendoza - General Manager

Mr. Mendoza will be responsible for managing the budget, developing plans,
evaluating accounting and financial data, supervising and motivating personnel, recruiting
and training new hires, controlling operational expenses, boosting sales, producing reports,
and giving presentations. He is the one who supports the company and assists others who
oversee various jobs.

Kristel Callura - Marketing Manager

Ms. Callura brings awareness by coming up with and putting into practice marketing
plans that satisfy client needs while maximizing profitability. To encourage people to
purchase the team's products, she is the one who develops fresh marketing and promotion
concepts.

Jamel Buenaobra & Jhon Mark Cuenca - Sales Manager

Ms. Buenaobra and Mr. Cuenca leads a sales team by setting goals, providing
direction, and oversight. They also creates sales plans, analyzes data, and expands the
team's revenue. They must also assess whether the production team's sales are rising or
falling.
Ledsif Croiane Tabarez - Financial Manager

The firm has entrusted Ms. Tabarez with managing all crucial financial operations.
Finance managers now prefer to spend more time conducting data analysis, planning and
strategizing, and raising and allocating funds rather than spending more time creating
financial reports. In addition to providing financial reports, managing investment operations,
developing strategies and plans for an organizational long-term financial goal, Ms. Tabarez,
one of the finance managers, is a business expert who also oversees if the business is critical
of the financial functions.

Niña Jane Maiso - Production Manager

Ms. Maiso will handle all activities and operations as the production manager, who
will be in charge of the entire manufacturing process. Estimate costs, bargain, and reach a
compromise.