ADVERTISMENT ANALYSIS

PRESENTED BY: INTRODUCTION TO PYSCHOLOGY

RIDA FATIMA ANMOOL (1947133) KAILASH KUMAR (1947108) BSAF 2A
PRIYANKA SUNDARLAL (1947131) HASAAN JAWAID (1947106)
 DOSTEA by FAUJI FOODS

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DEMOGRAPHICS OF ADVERTISMENT

 The target audience in this advertisement are the people

with the age group of above 15 age particularly the chai
lovers.

 This brand epitomizes product quality by delivering a

strong and flavorful brew particularly lived by Pakistani
lover

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 ERIK ERIKSON MODEL
Click icon OFPSYCHOSOCIAL
to add picture

DEVELOPMENT:

 INDUSTRY AND INFERIORITY (5-12yrs)According to this advertisement, the boy sitting in

front. In this age, he would have discover his own interests

 IDENTIFY VS ROLE CONFUSION (13-19yrs)The girls sitting in front. They must have their
goals set.

 INTIMACY VS ISOLATION (20-40yrs)The woman standing in the back, who is a doctor. She is
satisfied with wherever and whatever she is.

 GENEROSITY VS STAGNATION (40-65 yrs.)It includes the major members of the family. The
one who run his business and his wife, and also the cook falls into this group age. We can
observe that they all are confident. Their is cooperation and understanding among each
other.*

 EGO INTEGRITY VS DESPIRE (65-death)The old couple is very friendly with each other. This
proves that they have accomplished things in their lives and they have few regrets.
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 PIAGENT COGNITIVE THEORY OF DEVELOPMENT

 It explains human behavior by understanding thought processes Schema; its the basic concept. According to
the advertisement, the girl was possessing an schema about the joint family system that it don’t contain any
kind of privacy and every other person is just trying to interfere.

 Assimilation: it is the interpretation of existing schema As in the advertisement the girl may call her in-
laws as rude because of her existing schema

 Accommodate : it helps in expanding to adjust the new experience. When that girl met with her In laws
for the very first time. She wasn’t predicting them to be this much kind and understanding the values. As a
result she adjusted her schema that joint families are not all same

 EQULIBRIUM: its the learning process. In this advertisement, the learning process of the girl was when she
surprised to see all her in-laws in the restaurant, wishing her birthdays wishes. At that moment she was
learning or adjusting her schema.
 STAGES OF COGNITIVE THEORY

FORMAL OPERATIONAL STAGE (12 and Above)In this group all family members are included.
They’ve abstracted the concepts and also have deeper understanding among them. As easily
examined, they all are quick in problem solving i.e. explaining the girl that joint family system isn’t
that bad.

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 HAVIGHURST THEORY OF DEVELOPMENT

 The key statement of this theory is that growth of an individual is continuous process throughout life
 MIDDLE CHILDHOOD (6-12yrs)In the advertisement the little boy have developed the concepts necessary for
everyday living. His family is sitting and discussing about important thing He knows the scale of values i.e. he is not
disturbing them.*

 ADOLESCENCE (12-18yrs)The teenagers in this advertisement acquired a set of values and ethical system as a guide
of their behavior. They are taking equal part in decision making.

 EARLY ADULTHOOD (18-35 yrs.)The boy is selecting his partner as well as his partner both are learning to live even
accommodating in the joint family system.

 MID ADULTHOOD (36-60yrs)The couples in the family are observed in this stage as happy and satisfied with their
careers.

 LATE ADULTHOOD (60+yrs) Two individuals are observable in this stage. They are totally satisfied with their work
physical living arrangements.

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 STIMGUD FREUD THEORY OF PSYCHOSEXUAL:
 LATENCY STAGE (6-puberty)The members are examined as they don’t like
to interfere and they are great in uGENITAL STAGE (puberty-
adulthood)The members are understands the traits and qualities of a
long term relationship. They care for one another as well as don’t let
anyone feel uncomfortablenderstanding the members as well.*.

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 THEORIES OF INTELLIGENCE ANYALYSIS IN CONTEXT WITH ADD

 Intelligence is the capacity to understand the world,

think rationally and understanding about the world

 Act purposefully in certain environment.

 Ability to cope with daily demands and situation of

life

 Includes problem solving , action and attention, and

acquire the knowledge of world

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HOWARD GARDNERS’ THEORY OF MULTIPLE
INTELLIGENCE
According to Howard Gardner's there is actually multiple intelligence in each person

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VERBAL –LINGUSITIC INTELEGENCE

Here old man is good at poetry –possess verbal-linguistic
intelligence

BODLY-KINETIC INTELLEGENCE
Here old women is good at shooting – good at moving
hands –possess this intelligence.

SPATIAL INTELLGENCE
Young girl was imaging wrong about his boyfriend family –
good at imaging

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HOWARD THEORY OF INTELLGENCE

INTERPERSONAL INTELLGENCE
Here one of the brother is business – possess
this intelligence
Moreover everybody in the add posses this-
the way they understood their son and her
girlfriend

MUSIC INTELLGENCE
Here one sister in law and sanya posses this
intelligence –good at singing and playing
guitar
BODLY-KINETIC INTELLEGENC
Here one brother in law is chef – posses this
intelligence

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LOGICAL INTELLEGENCE
Here one of the sister in law is doctor-must posses logical
thinking

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 CONTEXT WITH ADVERTISMENT

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 PRICE

 Price - should be affordable, discounts etc. Dostea is Available in many

prices, with bachat and different packaging sizes

 Everyone can easily according to their need

 Packaging size used in this add is according to consumers satisfaction

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 PROMOTION

 Promotion- how to tell about products benefits, features

 Dostea has been promoted in many different ways Unique colors -
associated with freshness, loyalty and peace
 Joined family has been used to attracts customers because it rarely
found in today's world ( supportive and lovely)The way they inspired
Saniya- effective for customer
 Design logo are shown in effective manner Referring dosti with
relationship - best factor to promote customers
 Their statement ( family and relationship) together makes amazing was
also effective Dostea is a milk and milk has many used in daily life
( directly promotes)

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 PLACE

 Place- where to sell products and what are Target

audience
 Here product doesn't have demand on specific area
 Every where milk is used by everyone
 People start their day with a cup of tea.

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 PYCHO TRIPS IN MARKETING TO MANIPULATE CUSTOMERS

NAME:
 Big influence on customers
 Here product name is dosti , an important relationship-used to
promote ad
 But in reality its simply the name

SIZE:
 Sizes attracts customers For example , Dosti is available in many
process
 Everybody can buy according to their need

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 PYCHO TRIPS IN MARKETING TO MANIPULATE CUSTOMERS

COLOURS:
 Colors are important for marketing , certain colors evoke certain
emotions
 Different colors are used on layout –associate people’s emotion
 Red –energy , green –freshness and satisfaction and blue-loyalty
BEAUTIFUL FACES AND NEUTRAL EXPRESSIONS :
 Here beautiful faces are shown as model with laughing and friendly faces
 Human psych positive impact towards beautiful people
 Neutral faces expressions are used to make more interesting.
JOINED FAMILY:
 Family in advertising has become prominent to increase profits.
 Here joined family is taken – because its miracle in todays world to live in
a joined family.
 Here family love and peace influences consumers to buy products

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 PYCHO TRIPS IN MARKETING TO MANIPULATE CUSTOMERS

CELERBIRTIES USED IN ADVERTISMENT TO MANIPULATE CONSUMERS

 Advertiser uses celebrities to make adverts more appealing ,

memorable and credible.
 Here Celebrities are used a model to influence buyer.
 Well –known celebrities Pakistan are used here
 A CELEBRITY INFLUENCE +BRAND = BRING
INFLUENCE
 Consumer will always remember the celebrity , they persuade and
affects the feelings of consumer.
 Consumer believe that celebrity also uses this product
 Consumer usually believes that consumers are trustworthy source of
information.

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4Ps OF MARKETING ANYALYSIS IN CONEXT WITH
ADVERTISMENT
PURPOSE- TO MAKE YOUR CUSTOMERS AWARE OF PRODUCT

PRODUCT- QUALITY, PACKAGING AND VALUE

 perfect Partner to your favorite cup of tea , delivering the perfect value of
rich taste , aroma and feel
 Product has unique packaging with effective color Dostea is being great
example of public satisfaction ( with many effective ways)
 Unique name dosti( best relationship- attracts customers)
 Prices are affordable and available in many prices and sizes
 Daily used product

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Second Skill

Map Road Mountain

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Second Skill

MAP ROAD MOUNTAIN

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 Third Skill
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 First skill
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Second skill
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Third skill
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Here is what we learned

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Course Progress

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Course Progress

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Thank You!
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