Kiian Leonsiia

20SF10226

ANNUAL CONSUMER TRUST AWARD

About the award

BRAND №1 IN RUSSIA® is a national

competition for branded consumer goods, the
winners of which are determined by Russian
buyers. The prize has been awarded since
1998.

There is no jury here. BRAND №1 IN RUSSIA®

is awarded based on the results of a nationwide
vote of buyers
"PEOPLE'S MARK". The method of identifying
favorite brands is simple - it is a vote count.

Over 20 years, more than 10 million people took

part in the voting. Every year more and more
consumers take part in the selection, which
means that the award is becoming more and
more significant. The leaders of the Annual
Nationwide Voting are recognized by Russians
as BRAND No. 1 IN RUSSIA®.

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Why Brand №1

Rating FOLK MARK®

• identifies the brands that have the most spontaneous
popularity and have formed the opinion of buyers as
the best
• is a representative sample for the entire population of
Russia.

This sign means: the product is considered the best

most of Russia buyers!

BUYER APPROVED QUALITY!

The winners of the award are determined by consumers

therefore, the sign "Brand No. 1 in Russia" on the product
is a direct signal for the buyer that this brand is loved,
trusted and chosen. it
has a positive effect on sales and builds a good reputation
for the winning brand.

Each LIKE is valuable to us. This is not just a prize - it is a

piece of the soul of everyone who voted for their favorite
brand.

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Impact of parti cipati on for brands

• The winner becomes a national leader, is

among the best, recognizable brands
(marketing tool)
• Advertising and PR
• Popularization of the company and brand
• Evaluation of the effectiveness of the
strategy and activities of the company
• Feedback from the consumer
• Increasing the company's capitalization
and brand
• Increased customer loyalty
• This applies equally to the brand owner
and to the person who developed the
brand (marketing agency)

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What does the premium sign mean for consumers

• Recognized Leader in the category. brand №1

• Selection and recommendation of the majority
of Russian buyers
• Exceptional Value for money /
Quality proven by millions and
• who is trusted
Attentive attitude towards the buyer from the
• side of the brand and respect for opinion
consumers

Give LIKE to your business !!!

•

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Stages

Determination of leading brands. Publication of the

questionnaire in national publications and the Internet in
the following categories:
13 - 19 September 2021 - Services and service block

20 - 26 September 2021 - Block "Non-food products"

September 27 - October 03, 2021 - Block "Groceries"

04 - 10 October 2021 - Block "Medicines"

October 29, 2021 Announcements of the winners of the

award
"Brand №1 in RUSSIA ® 2021"
01 November –
11 December 2021 - Advertising Campaign Awards
December 11, 2021 Awarding ceremony at the State Kremlin
Palace with a TV version broadcast on
one of the central channels.

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Stages

There are two main criteria that determine brand

leadership and characterize the rating:

1. Top of mind / the first brand remembered

without hints /.
2. Perceived quality / perceived quality - how
much buyers love the brand, trust him and
are ready to recommend him /.

In the questionnaire for voting, Russians are

asked one question "What brand do you think is
the best?"

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ADVERTISING CAMPAIGN

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GALA CEREMONY

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CHARITY

It is not the first year that the Prize

Organizing Committee has been
actively involved in charity work.
Every year, the Organizing
Committee supports the State
Program for Social Support of
Families with Children and
conducts a social campaign, within
the framework of which the brands-
laureates and partners of the award
can redeem
tickets to the “Mark No. 1 in
Russia” award ceremony for
children from large and low-income
families.
This year's winning brands can join
the promotion
"2019 - good works from №1
BRANDS IN RUSSIA".

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PRESENT DRAWS FROM THE BRAND WINNERS

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USE OF THE BRAND SIGN

ЕЖЕГОДНАЯ ПРЕМИЯ ДОВЕРИЯ 12

 ANNUAL CONSUMER TRUST AWARD

THANK YOU FOR YOUR ATTANTION