Tehndo Company Case

Analysis
STUDENT NAME
Introduction

 In order to maintain a powerful and productive market segment and advance the
company operation there are certain aaproaches towards internal operations and general
business strategy that can improve the organizational performance of a business
 Tehindo is a tea manufacture looking to advance their market share and maintain a stable
and diversified product line.
 The company seeks to make sure that their products remain popular in the market but are
also concerned for the advancement of the beverage industry.
Introduction

 Additionally, the company has given critical thought to customer segments that enjoy
variety in the flavor of their tea and developed several different fruity tea products.
 Still the company has fallen short in the establishment of a diverse and sustainable supply
chain network and efficient production line.
 These challenges have prompted the company to employ certain strategic changes to
their entire internal operation.
 Three strategies present a valuable resolve for the company's problems.
Potential Strategic Reforms.

 There are three strategies that the company can employ to improve their overall output.
 These are;
 Development of a sustainable internal production line starting with its main product, Goteh and
optimize its output to ensure the company exihibits stable financial productivity.
 Strategic acquisitions speak to the collaborative association of the company and industry stake
holder to ensure that market for their products is consistent
Potential Strategic Reforms

 The third strategy is the continued practice of innovative production and operation. This will
ensure that the company remains relevant in the future and also pose significant potential for the
exploration of new market segments.
 Looking at the three strategies individually can elicit some of the most productive
approaches towards improved organizational performance.
Developing a financially stable supply chain
network.

 More than anything, companies in manufacturing trade primarily in their supply chain
and product line.
 For this reason the company must ensure that it optimizes their primary product and
maintain both a steady supply chain network but ensure it remains sustainable for a
significant period.
 Some of the measures that the company can take in the improvement of their production
line include, the development of threshold internal production, optimization of
production processes, incorporation of technological processes and devices in the
manufacture of their main product and employment of modern management practice.
Developing a financially stable supply chain
network.

 Optimization of the production line speaks to the ability of the company to ensure that
their suppliers and target market remain both loyal and consistent in their supply of raw
materials and demand for the product.
 This process will look to mitigate issues like process redundancies and production errors.
These competencies advance the organizational performance of the company and its
product.
 The second approach will be to incorporate technology in the production process.
Developing a financially stable supply chain
network.

 Economics demands that when one factors in the economies of scale in their production
line, their entire productivity will stabilize and significantly advance.
 By incorporation of technology in there production of the company product, they will
significantly cut on production costs.
 Additionally the company will see a significant reduction of the redundancies in their
product line.
Developing a financially stable supply chain
network.

 The third practice that the company can employ is the improvement of their management
practice.
 Research indicates that departmentalization and diversification of employee work force
makes for a more productive and economical internal company operation.
 Implementing such management principles will align some of the most basic factors of
the supply chain network.
Strategic Acquisition

 In order to ensure that the company’s strategic plan and internal process reforms remain
productive, and sustainable, it I important that the company invoke their vision to the
industry and other stake holders.
 Partnering in the development of a competitive and productive market dynamic can
improve their chances at diversifying.
 The company can partner with research institutions, competitors and farmers in the
development of clear market needs.
 Collaborative association between market players will be able to advance the company
missions and even stabilize their market position.
Innovative Production Practices

 All activities that take place in the present aim to have significant value in the future. It
therefore goes to show that the company should look at the measures that they can take to
maintain an innovative business culture.
 Fruity tea and instant tea are products that take into consideration of the modern world.
In an ever competing and busy society, such product ensure that the company will have
value in the future.
 It is therefore important to ensure that the company maintain an innovative business
practice.
 This innovative practice should however factor in the market demand for some of its new
products like Fteh
References

 Kalbus, E., Poldmets, K. , and Jarve, N. (2011)Nestle World Wide – Time for Ice Cream.
Tallin University of Technology. Retreived from
https://www.slideshare.net/openinnovation/strategic-management-in-nestle