NEWBALANCE

Kristina Davidyan 309

 THE
HISTO
William J. Riley. RY OF
A
The founder of New BRAN
Balance D
Riley noticed that chicken legs have three
points of support, thanks to which the
birds perfectly balance. So, Riley decides
to create supinators embedded in shoes-
devices that make shoes more stable and
comfortable.

Supinator
The first new Balance shoes
appeared in 1938.
 Jim Davis
Owner of New Balance since 1972
 Terry Heckler
New Balance logo designer

The first logo designed by Terry Heckler.

«We make shoes for everyone»
The new Balance brand came to
Russia in 2011.
Analysis of the company's competitive environment
showed that today the new Balance brand occupies
the 4th place in the production of sports shoes.
The top 3 places in this ranking are shared by
Nike, Adidas and Reebok. All four fundamental
brands belong to the category of products with an
average or above average price level.