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Behavioral Theories
• Scientists can easily accept the idea that the behavior of the
wind, rocks, and even birds can be studied without reference to
an internal motive, but most personality theorists assume that
people are motivated by internal drives and that an
understanding of the drives is essential.
• Skinner disagreed.
Conditioning
• Pavlove and Skinner (1953) recognized two kinds of
conditioning, classical and operant.
• For example, people are reinforced for working, but many find
their jobs boring, uninteresting, and unrewarding.
Positive Reinforcement
• Positive Reinforcement Any stimulus that, when added to a
situation, increases the probability that a given behavior will
occur is termed a positive reinforcer.