C O M M U N I C AT I O N

Group 5
VERBAL AND NON VERBAL
C O M M U N I C AT I O N I N
BUSINESS
VERBAL COMMUNICATION IN BUSINESS

• Verbal communication is the use of words to share information with other

people. It includes both spoken and written communication.

• In business, verbal communication is very important for timely transmission of

important information.
TYPES OF VERBAL COMMUNICATION
IN BUSINESS
• INTRAPERSONAL COMMUNICATION:
It is a communication within oneself. Accurate perception of our self and an
understanding of how others see us is the first building block of effective
communication.

• INTERPERSONAL COMMUNICATION:
Interpersonal communication is the communication that occurs between two
people. Its goals are
– accomplish the tasks
– to help the participants feel better about themselves and each other because of their
interaction.
• GROUP COMMUNICATION:
Group communication occurs among more than two people, generally in a
small group. The goal of any group communication is to achieve greater output
through the collaboration of several individuals than could be produced through
individual efforts.

• ORGANIZATIONAL COMMUNICATION:
Organizational communication generally involves large groups working
together in such a way as to accomplish complex, ambitious tasks. It’s goal is to
provide adequate structure, communication flow and channels and media for
communication to allow that to happen.

• PUBLIC COMMUNICATION:
Public communication is intended to help the organization to reach out to
public to achieve its external communication goals.
NON VERBAL COMMUNICATION IN BUSINESS

• Non Verbal means without the use of words.

• Oculesics
• Olfactics
• Auditory
• Gustorics
• Haptics
• Kinesics
• Proxemics – Intimate, Personal , Social , Public
• Paralanguage
• Clothing
• In the United States, pointing is the gesture of a finger or hand to indicate or "come here
please" when beckoning a dog. But pointing with one finger is also considered to be rude by
some cultures. Those from Asian cultures typically use their entire hand to point to something.
[52]
 Other examples include, sticking your tongue out. In Western countries, it can be seen as
mockery, but in Polynesia it serves as a greeting and a sign of reverence. [49]:417 Clapping is a
North American way of applauding, but in Spain is used to summon a waiter at a restaurant.
• Japanese greet with a respectful bow rather than a handshake. Middle easterners exchange
kisses on the cheek as the preferred form of greting.
PUBLIC SPEAKING
 PUBLIC SPEAKING

◉ Indispensable part of business communication

◉ Business executives need to formal & informal communication
◉ Effectiveness & success of executives depends on presentation
skills and ability sell ideas.

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 PUBLIC SPEAKING
Characteristics of good speech
◉ Clarity: Good command over language, express ideas
clearly
◉ Duration: Neither be too brief nor be too long
◉ Informative: Should not be repetitive
◉ Turned to the wavelength of audience
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 PUBLIC SPEAKING

Planning effective speech

◉ Identify your key message
◉ Know your audience
◉ Organise content
◉ Delivery

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 PUBLIC SPEAKING

Organising Content
◉ Careful selection of ideas, exclude irrelevant ideas,
◉ Jot down points
◉ Sequential Order - Introduction part, Body, Close
◉ Selection of language

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 PUBLIC SPEAKING
Delivery of Speech
◉ Delivery Method: Memorised delivery, Manuscript delivery,
Impromptu delivery, Extempore
◉ Vocal Qualities: Pronunciation, Pitch, Volume
◉ Body language
◉ Time
◉ Opening of speech - Immediate attention: Raising a question,
Narrating a story, Quotes etc. 13
 PUBLIC SPEAKING
Effective Delivery of Speech
During the speech:
◉ Speech should flow from mind and heart
◉ Stress important points
◉ Audio & visual aids
◉ Maintain eye contact
◉ Loud and clear 14
 PUBLIC SPEAKING
Ending of the Speech
◉ Strategic part
◉ Summarise
◉ Restate brief outline of main points
◉ Quotes

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BUSINESS COMMUNICATION
REA LIST RET
D EN AIN
RECALL
TYPES OF LISTENING

 Pretending Listening
 Selective Listening
 Attentive Listening
 Emphatic Listening
 Intutive Listening
ADVANTAGES OF LISTENING
• Breaks barriers between people
• Understands each other more
• Prevents miscommunication of objectives and priorties among people
• Saves time
BARRIERS TO LISTENING

• Hearing Problems
• Rapid thoughts
• Overloading of Messages
• Egotism
• Perceptions
• Faulty Assumptions
• Cultural Differences
• Lack of Training
CLASSIFICATION OF COMMUNICATION
NUMBER OF TYPES OF ELABORATION
RECEIVERS COMMUNICATIO
N
 SELF  INTRAPERSONAL TALKING TO ONESELF :
COMMUNICATION IN ONE’S OWN MIND

 1 PERSON  INTERPERSONAL EXCHANGE OF

COMMUNICATION MESSAGE BETWEEN
TWO PERSONS
EXAMPLES :
 A Conversation or
Interview
 An author with the reader
 A letter
CLASSIFICATION OF COMMUNICATION
ALL INDIVIDUALS RETAIN
THEIR INDIVIDUAL IDENTITY
EXAMPLES :
 Conversation between small or
 3 OR MORE PEOPLE  GROUP COMMUNICATION large groups
 Classroom
 Meeting , Training Program

EACH PERSON BECOMES A

FACELESS INDIVIDUAL
 MASS COMMUNICATION EXAMPLES :
 MORE THAN HUNDREDS OF  Message is sent by newspaper ,
PEOPLE radio or television
ROLE OF AUDIO VISUALS
&
COMPUTERS IN
P R E S E N T AT I O N
 ROLE OF VISUALS IN ORAL
PRESENTATIONS

Recall After (in %)

Method 3 hours 3 days

Verbal only 70 10
Visual only 72 30
Verbal and Visual 85 65
 FUNCTION OF VISUALS

1. They can show how things;

Look
Work
relate to one another.

2. They can emphasize important points.

 TYPES OF VISUALS

•Objects and Models

•Photograph and Video movies

•Diagrams

•Tables

•Graphs
 POWER POINT
PRESENTATIONS
• Creation and insertion of unlimited slides.
• Use of it as slide sorter mode to scan through slides and to decide which to show.
• Insertion of hyperlinks to online web pages or to images.
• Graphical objects, images, scanned objects etc. can be included in slide(s).
• Sound effects can be added.
• Excel tables and charts can be imported and modified.
• Audio and video clips can be added.
• Different colour schemes and wide variety of fonts can be used.
 ADVANTAGES OF PPTS
•Enhanced impact upon the audience.

•Enhanced quality of material.

•Enhanced confidence of the speaker.

•Easy to operate.

•Video and audio clips can be demonstrated.

•Slides can be modified even in the last moment of presentation.

 RULES FOR THE USE OF PPTS.
• Slides should be restricted to 4 to 5 bullet points

• Charts and graphs should be used than tables of data. It should shoe the trends more than data.

• Use animation selectively.

• Use colours, fonts and design consistently.

• Use large fonts.

• Make sure that the matter is free from spelling and grammatical errors.
INTERVIEWIN
G FOR A JOB
TYPES OF EMPLOYMENT
INTERVIEWS
- STRUCTURED INTERVIEWS
- UNSTRUCTURED INTERVIEWS
- STRESS INTERVIEWS
- GROUP INTERVIEWS
- VIRTUAL INTERVIEWS
STRUCTURED INTERVIEW

• An interview in which the interviewer follows a

predetermined agenda, including a checklist of
items or a series of questions and statements
designed to elicit the necessary information or
interviewee reaction.
UNSTRUCTURED INTERVIEW

• These are sometimes referred to as ‘discovery

interviews’ & are more like a ‘guided
conservation’ than a strict structured interview.
They are sometimes called informal interviews.
STRESS INTERVIEW

• An interview designed to place the

interviewee in an anxiety producing
situation so an valuation may be made of
the interviewee's performance under stress.
VIRTUAL INTERVIEW

• An interview conducted via video

conferencing technology.
GROUP INTERVIEW

• A group interview is a screening process where you

interview multiple candidates at the same time. The
point of a group interview is to see how candidates
choose to stand out from each other, how well
candidates function in a group of people they do not
know
PREPARING FOR AN
INTERVIEW
• Research The Company.
• Study yourself.
• Plan your appearance.
• Plan your time and materials.