THIS IS OUR

PRESENTATION
ABOUT:
APPLE INC.
Apple Inc., a Top 100 company
Group Members
• Muhammad
• Furqan Ali
• Rehan Nafees
• Muhammad Ismail
Contents
• History
• Products
• As a top innovative Brand
• Facts about it
• Apple and Customer relationship
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• Apple is a technology company that leads
innovation with its products and software
platforms, providing seamless experiences
across devices, and empowering people with
breakthrough services. apple.com
 Vision Statement

• We are “committed” in
producing high quality products
and providing high quality
service thus setting high industry
standards for other competitors.
 Mission Statement
• "Apple is committed to bringing
the best personal computing
experience to students,
educators, creative
professionals and consumers
around the world through its
innovative hardware, software
and Internet offerings."
Reasons of Apple that beats
other competitors
1. Much, much faster
2. Better hardware and software
integration
3. Easiest to use
4. OS updates when you want them
5. The best apps first
6. Works beautifully with all devices
7. Best support and help
8. Customer Loyalty
APPLE BRAND STRATEGY MODEL
1.High price
2.Decreasing market
share 3.Further Change in
management
4.Long term gross
margin decline
1.High demand of
iPads and iPhone X
series
2.iTV launch
3.Growth of tablet and
smartphone markets
4.Strong growth of
1.Rapid
technological
Change
2.Pressure from
competitors.
3.2018 tax increases
4.Rising pay levels
for Foxconn workers