Company Name

“Catch line”
 The Brave Intro

We are (Company Name) and we going to tell you how we

are going to

(something)

and make money doing so !

 The attention Catcher

Tell me something I didn’t realise about the world or about

your industry (not about your company); or

Tell me something obvious that I can easily relate to

(perhaps something that frustrates everyone)

It should be something that catches me by suprise - “why

is he talking about that?”.

In either case, the attention catcher is your start to a

“story” that will give you a lead into the next slide...
 The opportunity

Sometimes this slide is referred to as THE PROBLEM, but

often it can be thought of in terms of a “gap in the market”

If you could provide “something” the problem would be

solved or you would be able to attack an untapped market,
 The Insight slide

Assume you’re never the first people to have seen the

opportunity - so what is unique about the approach that
your company is taking that will give you a:

Short term competitive advantage

A long term competitive advantage

 The Greedy slide

Give a sense of scale for this size of opportunity for

making money

Give a degree of comfort that if you can just execute well

the world is your oyster
 The team comfort slide

What is it about your team that should give an investor

comfort that you can execute

Past track record of execution

Knowledge of the industry

Just the highlights and only stuff that is directly relevant

to execution (i.e. education doesn’t matter - only
experience)
 The “so far” comfort slide

What has the company achieved to date that proves in

some way your ability to execute

Stage of the product (beta, live, customers etc)

What metrics are you measuring (explain why they are

important)

If the team haven’t had startup success before this is

more important than the Team Comfort slide - and in
fact it’s often a good idea not to have the Team Comfort
slide if there isn’t much on it
What are we going to do next slide

What is the next “proof point” for your business?

What would reaching this proof point mean to the viability

of the business

technology or market interest proven ? (would make

investment less risky for follow-on investors and
valuation would rise)

Cash flow positive ? (this is the last risk that needs to be

taken -won’t need any more investment)
Who or what is trying to stop you

What are the barriers to your eventual success, but more

importantly what difficulties are you going to face in
achieving your next milestone?

Competitors ?

Legislation ?

Customer habits or embedded culture ?

Insufficient knowledge ?
How are you going to get there?

This is a slide that shows you can take strategy and turn it
into execution

This slide shows that you understand exactly what you

need to do to achieve your next proof point

Provides key tactical steps that you are going to take

The ask (with more greed on the
side)
What do you need to help you get where you are going?

Investment (don’t be specific about values or amounts)

Anticipated future investment (if there are likely to be

future rounds)

Assistance other than money (smart investors)

Finish with greed: This “ASK” will provide investors with

access to “AN OPPORTUNITY” that doesn’t come along
very often