YourSkillDevelopmentToday

Battle of Minds 2013

Agenda
Introduction
Skills Development
Build yourself
Mind Mapping
Story Building Sample

Who will we be working with today

Lets form Teams

Introduction
About Us

Who am I
Why am I here

About You (Take 2 minutes to tell the members of your group)

Pick one of 2 themes (Season/ Colour)

In the context of the theme, who are you (Whats your story)
Why are you here
What are your strengths
What are your key gaps

About Today
How are we going to learn today
What are your expectations from today

Lets Warm Up

A clerk at a butcher shop stands five feet ten inches tall and wears
size 13 sneakers. What does he weigh?

The Myth About Presentations

Its all about style

Animations are essential
Splash it with colours
Presentations are an exciting way to deliver a message
Presentations capture everything we want to say
Presentations are great to convince an audience
Lets not show numbers
One size fits all
Say as much as you can
Presentation is about the presenters
Technical, academic, business, sales presentations are each different in every aspect

What is a presentation
Communication tool for

What we want to achieve (Objective)

Where will we achieve this (Location, process, people, systems)
Why we need this (Case for change)
How the objective will be realised (Method)
What resources will be spent realising it (Resourcing financial, human capital)
When will we get this done (Time)

Essentially a presentation is:

A Story
A Case for Change
A convincing argument
A sequence/flow of logic

Note: Prequel to any presentation is an elevator pitch!

What does an elevator pitch have?

Heres what our project is about

Heres why it is important to do it
Heres what success will look like
Heres what we need from you

Lets convince Steve Jobs

Steve Jobs has just returned back to earth for 20 minutes and he is not happy
with Apples board or the performance of the company. He has executive
power for these 20 minutes.
Prepare a 2 minute elevator pitch as a group to Steve Jobs as to why you
should be in his Top Team to drive the Business.
Time to Prepare : 10 Minutes
Time to Present: 2 minutes

What is a presentation (continued)

What are core presentation skills

Interpreting the Audience

Body Language
Voice Modality
Eye Contact
Content
Whats in your slide?
What do your slides look like?
Are you making people read a lot?

How do we make presentations

Write the story on paper

Think how you want to tell the story
Translate the story to on-screen presentation
Tell the story

5 Dimensions of Presenter Credibility

What creates a bad presentation

Why do people dislike Powerpoint

What do you really need to focus on

People want to know the benefits

Its only a problem if you have a solution

How do you persuade

I get it but

how do I solve the case?!?

How should we think? Building the Story

Start Point/So What

Change,
Complication,
Consequence

Is there a clear
Aim?

Identify the main

issues

How do we define
success

Identify the cause

Are there any preset objectives?

Can we answer a
so what
question?

What happens if
we change
nothing?
Which
option/change
takes us to the
desired aim?

What is the pivotal

question to
materialise the aim?
Do we have a key
question that
stems from the
analysis
Have Opportunities
been included?
Is this the right
question?

What is the answer?

Have the benefits
been identified
and quantified?
Have we stated the
benefit?
Does the strategy
answer the
question?

Recommendation

Have we covered
how we will make
the strategy
happen?
Do we have cost
plans?
Are roles and
responsibilities
defined?
Have we justified
the How
Do we know how
the money will
come in?
Are we reflecting
insights and facts
in the justification?

What you need to remember

Where is the
issue

YOU MUST REMEMBER

What are the
facts

What is the objective

of the business
Business context
Size of the issues

How do we want
to approach the
solution

What do we know?
What are the trends?
What is the market
like?
Who are in the
target?

What is the
solution and
how do we make
it work

What are the

options?
What is feasible?
Where is the
performance
impact?
Where is the wealth
impact?

Which option do we
Nothing beats a single focus to achieve a winning objective
take?
How are we rolling it
Nothing beats a focused plan
out?
How do we keep it
Nothing beats logical thinking
alive?
Nothing beats consumer relevance

Is there a business
strategy?
Is there any direction
regarding the product?
What is the plan for
growth?

What are your key

segments?
What are your consumers
like?
Expectations
Aspirations
Willingness to
spend
What are the Purchasing
patterns?

What product can you

offer?
What are the key selling
touch points?
What product can you
give them?
How do you plan to
generate revenue?

The consumers that will

win it for you
The product that will be
given to consumers
The price which
generates sales
The costing that
ensures sustainability

Ready for more?