ICICI BANK PROJECT

SUMMER INTERNSHIP PROGRAM 2020

PRESENTED TO: PRESENTED BY:

MR. NANDKISHORE RICHHARIA SHIVANI BIRLE
AND TEAM.
 INDEX
 ASSIGNMENT 1
What is bank? How many Kinds of bank are there in India? How do Banks earn Money?
 ASSIGNMENT 2
What are the various kinds of deposits available with a bank? What are the different loans offered by a bank?
 ASSIGNMENT 3
Comparison of savings account, currents account benefits & features of at least any 5 banks
 ASSIGNMENT 4
What is gold loan and brief about gold loan in India. What are the different banks and NBFC’s in this business? Product
comparison on gold loan of ICICI bank with 5 others bank/ NBFC’S bank.
 ASSIGNMENT 5
You are sales manager of a gold loan company. Present a plan of action as to what all steps will you take to make your
business growth?
 ASSIGNMENT 6
You are a branch manager, mention 10 steps that you will take to reach out to your customers in lock down time.
 INDEX
 ASSIGNMENT 7
You are a branch manager, prepare a pitch for calling for gold loans for your branch staff.
 ASSIGNMENT 8
Prepare a comparison chart of gold loan product of ICICI bank, Muthoot finance ltd, Mannapuram gold loan
and IIFL.
 ASSIGNMENT 9
Explain the kind of needs for which customers apply for gold loan and identify various customers segments
which can avail for gold loans.
 ASSIGNMENT 10
Collected data of Bhopal city in which various customer segments are covered
 ASSIGNMENT 11
What are the different means of advertisement and communications that we can use to reach out to our
prospect customer ? Prepare a detailed marketing plan of step by step approach to reach out to the identified
market segments. Prepare in contest of gold loans.
 INDEX

 MICROMARKET STUDY
 DIGITAL ADOPTATION IN ECOSYSTEM
 LEARNING
 CHALLENGES FACED
 OPPORTUNITIES FOR ICICI & SUGGESTIONS
 APPROACH
 LEADS GENERATED
ASSIGNMENT 1

What is bank?
A bank is a financial institution licensed to receive deposits and make loans. Banks may also provide financial services such
as wealth management, currency exchange, and safe deposit boxes.
 
QUESTION 2: How many Kinds of bank are there in India?
There are two broad categories under which banks are classified in India- SCHEDULED AND NON-SCHEDULED
BANKS.
SCHEDULED BANKS are the banks which are covered under the second schedule of the Reserve Bank of India Act, 1934.
To qualify for being a scheduled bank, a minimum of 5 lakhs paid-up capital is required on the bank’s behalf. The RBI lends
loan to these banks at bank rate as and when required.
The scheduled banks include COMMERCIAL BANKS AND COOPERATIVE BANKS. The commercial banks include
REGIONAL RURAL BANKS, SMALL FINANCE BANK, FOREIGN BANKS, PRIVATE SECTOR BANKS, and PUBLIC
SECTOR BANKS
Non-scheduled banks are those which are not listed in the 2nd schedule of the RBI act, 1934. Banks with a reserve capital of
less than 5 lakhs rupees qualify as non-scheduled banks.
 
 QUESTION 3: How do Banks earn Money?
Banks generally make money in three ways:
1. Interest on loans
2. Interchange
3. Fees.
 
ASSIGNMENT 2

What are the various kinds of deposits available with a bank?

ANSWER 1: In India, we have four major types of Bank Deposits

1-Current Account
2-Savings Accounts
3-Recurring Deposits
4-Fixed Deposits
CURRENT ACCOUNT
A current account, also known as financial account is a type of deposit account maintained by individuals who carry out
significantly higher number of transactions with banks on a regular basis. Current account also allows make payments to
creditors through the cheque facility offered by the bank.
SAVINGS ACCOUNT
A savings account is a basic type of bank account that allows you to deposit money, keep it safe, and withdraw funds, all while
earning interest but in savings a/c limited number of withdrawals can take place, it does not have cheque facilities.
RECURRING DEPOSITS
A recurring deposit is a special kind of term deposit offered by banks which help people with regular incomes to deposit a fixed
amount every month into their recurring deposit account and earn interest at the rate applicable to fixed deposits.
FIXED DEPOSITS
A fixed deposit is a financial instrument provided by banks or NBFCs which provides investors a higher rate of interest than a
regular savings account, until the given maturity date.
What are the different loans offered by a bank?
ANSWER2: 1-Unsecured personal loans.
An unsecured loan is a loan that is issued and supported only by the borrower's creditworthiness, rather than by any type of collateral.

2- Secured personal loans.

A secured loan is a loan backed by collateral—financial assets you own, like a home or a car—that can be used as payment to the lender if you
don't pay back the loan.

3- Fixed-rate loans.
A fixed interest rate loan is a loan where the interest rate doesn't fluctuate during the fixed rate period of the loan. This allows the borrower to
accurately predict their future payments.

4- Variable-interest loans.
Any type of debt instrument, such as a loan, bond, mortgage, or credit, that does not have a fixed rate of interest over the life of the instrument.
Floating interest rates typically change based on a reference rate.

5- Debt consolidation loans.

A debt consolidation loan is a type of debt refinancing option which is used to combine all your unsecured debts into one single monthly
payment.
 
 
 
 
ASSIGNMENT 3
COMPARISON OF SAVINGS ACCOUNT BENEFITS AND FEATURES OF ATLEAST ANY 5 BANKS
ANSWER:
BENEFITS AND FEATURES IF ICICI BANK
Operate the savings account with ease and accessibility through Mobile Banking
24x7 Banking possible with Internet Banking facility – transfer funds, pay bills, shop, book movie tickets/travel arrangements
Self-service branches offer Touch Banking that are available on Sunday as well
Financial Planning & Investments can be done easily for Public Provident Fund, Atal Pension Yojana and My Money
ICICI Bank offers an option of choosing your own account number to cherish special moments like wedding anniversary, birthdays, graduation
etc.
Systematic saving option allows us to invest in a specific time period to save up for a special purchase, holiday, gadgets and the like.
Personalized debit card with your choice of image on it
ICICI Bank offers up to 45% returns on the savings account by way of exclusive offers and cashbacks and Internet banking.
 
FEATURES AND BENEFITS OF SBI BANK
Internet Banking, Mobile Banking, Kiosk Banking
Transfer accounts to any SBI Branch without changing the account number
Passbook issued free of charge
Multicity cheques
Safe Deposit lockers
Nomination facility
Personal Accident Insurance available at a nominal premium
No inter core charges for transfer transactions
Multiple variants of ATM/Debit Cards like Gold Card, International ATM/Debit Card, etc.
Can be linked to Multi Option Deposit (MOD) Account
 

 
BENEFITS AND FEATURES OF HDFC BANK
Easy Transactions. You can use your Savings Account to send and receive payments.
Payment of Bills. ...
ATM facility. ...
Net Banking and Mobile Banking.
Debit Card.
Nominal interest rates.
Cross Product benefits.

BENEFITS AND FEATURES OF AXIS BANK

Earn 3.25%-4.1%* interest on daily balances, quarterly.
Start off with low opening deposits.
Get free cheque books.
Bank at your convenience.
Maintain low average monthly balance.
Easy banking with a Rewards Plus Debit Card at low issuance charge.
Keep yourself, your family and assets safe.
 
BENEFITS AND FEATURES OF PUNJAB NATIONAL BANK
 Interest rate for savings fund account balance up to Rs.50 lakh:3 % p.a
Interest rate for savings fund account balance above Rs.50 lakh: 4% p.a.
Initial deposit at opening of account: Rs.500.
Minimum quarterly average balance RS 1000 to RS 2000
COMPARE CREDIT ACCOUNT FETAURES AND BENEFITS OF ATLEAST 5 BANKS
 
ANSWER:
FEATURES AND BENEFITS OF SBI BANK
Lower interest option
En-cash
Money simplified
Insurance
Utility bills payment
Easy access channel
 
FEATURES AND BENEFITS OF ICICI BANK
Rewards points( payback on your transaction)
Book my shows offer
Culinary treats programme offers
Visa benefits

FEATURES AND BENEFITS OF HDFC BANK

Reward scheme
Credit loan facility
Online services
EMI option
Cash back schemes
Travel assistance
FEATURES AND BENEFITS OF PUNJAB NATIONAL BANK
Zero joining fee
Annual fee
Renewal fee
Interest free credit period
Surcharge waivers on fuel
Global validity etc.
 
FEATURES AND BENEFITS OF AXIS BANK
Special Service. Satya Paul Gift Vouchers,15% discount on dining.
EDGE REWARDS Points. 10/20 points for every RS 200 spent on Domestic/International spends.
Top Features. 50% cashback on movie tickets Up to 15% discounts on dining.
ASSIGNMENT 4

QUESTION: What is gold loan? Brief about gold loan in India.

ANSWER: GOLD LOAN
The gold loan, is loan against gold, it is a secured loan that a borrower takes from a lender in lieu of gold ornaments
such as gold jewelry. The loan amount sanctioned to you by lenders is generally a certain percentage of the gold's value.

HOW ONE CAN GET GOLD LOAN IN INDIA?

To get a Gold Loan, you can walk into any ICICI Bank branch offering Gold Loan with your jewelry and avail of
a Gold Loan for any value from RS 10,000 to RS 15 lakh quickly. With our simple and easy documentation process,
the loan can be availed of across the counter quickly.

DOCUMENTATION REQUIRED FOR GOLD LOAN:

Two passport size photograph
ID Proof such as Driving License / PAN Card / Form 60/61 / Passport Copy / Voter ID card / Aadhaar Card / Ration
Card. Any one document needs to be submitted
Address Proof such as Driving License / Voter ID Card / Ration Card / Aadhaar Card / Passport Copy / registered lease
agreement with not older than 3 months utility bills in the name of landlord (any one)
Proof of land holding in case of agriculture loan of more than RS. 1 lakh
 QUESTION: What are the different banks and NBFC’s in this business?
ANSWER: DIFFERENT BANKS & NBFC’S OFFERING GOLD LOAN IN INDIA:

S.NO Bank/NBFC Interest Rate Loan Amount Loan Tenure

7 days-12 months (normal schemes)/36

1 MUTHOOT FINANCE 12%-26% RS 1500-No Limit
months (EMI based Scheme)

2 IIFL 9.24%-24% Min Rs.3000 3 months -11 months

Rs.10,000 (In rural market)

3 HDFC Bank 11%-16% 3 months -24 months
Rs.50,000 (Others)

4 ICICI Bank 11%-16% Rs10,000-Rs15 lakh 3 months-12 months

Up to RS 5 Lakh:9.85% 12 months (Borrower needs to pay in

5 CANARA Bank Rs.10,000-Rs.10 lakh
Above Rs.5 lakh:9.95% lump-sum)

14% (1 year MCLR+ Spread over 1

6 AXIS Bank Rs.25,001-Rs.20 lakh 6 months-3 years
year MCLR-8.15%+5.85%)

7 MANAPURRAM Finance 12-29% RS 5,000-Rs.1.5 Crore 90 days-365 days

8 Federal Bank 9.50% RS 1000-Rs 150 lakh NA

9 Bank of Baroda Depends upon MCLR Up to RS.25 Lakh 12 months

10 SBI Bank 9.15% RS 20,000-Rs 20 Lakh Max: 36 months

QUESTION: Product comparison on gold loan of ICICI bank with 5 others bank/ NBFC’S bank.
ANSWER:JIYO KHUL KE with ICICI Bank Gold Loan:
ICICI Bank Gold Loan is the ultimate solution for your financial needs. You can avail Gold loan whenever you need funds for education of children,
business expansion, down payment for purchase of property or automobile, medical emergency, holiday with family, agricultural needs etc.
With ICICI Bank Gold Loan you'll get:
Instant Loan Across The Table
Attractive Interest Rates
Simple & Easy Documentation
Repayment At The End of Loan Tenure
Complete safety of jewels.

Description Minimum Maximum

Loan Amount ₹ 10,000 ₹ 15,00,000

Loan Tenure 3 months 12 months

Minimum Maximum Mean Penal Interest

10.00% 19.76% 13.59% 6%

COMPARISON OF DIFFERENT BANKS GOLD LOAN PRODUCTS WITH ICICI BANK GOLD LOAN PRODUCT:

HDFC BANK
Offering: Term Loan, OD and Bullet repayment available
Interest rates: HDFC Bank Gold Loan comes with competitive interest rates on Term Loan, Overdraft and EMI based loan. Repay your loan in easy lower EMIs,
over a tenor of your choice.
Tenure: Gold Loans is available for tenures starting from 3 months up to 24 months.
Repayment: Repay only the interest on the loan every month. Enjoy monthly outflow as low as ₹ 1,000 per lakh (based on an indicative rate of 12% pa). Repay
the interest and principal after 1 year in case of bullet repayment
Processing and approval: Fastest Turnournd Enjoy simple documentation and speedy disbursals. Pay no hidden charges and experience a completely transparent
process.
Loan amount: Get loans starting at ₹ 25,000 (Minimum loan amount of ₹ 10000/- available in rural markets)
 
SBI BANK:
Offers realty gold loan which is exclusively meant for SBI housing loan customers
Maximum gold loan amount that can be availed is up to 75% of the market value of the gold.
Purity of the gold you are pledging should be over 18 Karat to avail gold loan
Interest Rate
All variants: 9.15% (1.25% above the MCLR 1 yr)
Realty Gold loan: 8.40%
Rural gold loan: 9.95%
Loan amount
RS 20,000-Rs 20 lakh
Processing fees
0.50% of the loan amount +applicable GST
Repayment Period
Gold loan & Liquid gold loan: 36 months
Bullet repayment gold loan:12 months
Multi-purpose gold loan(Rural)-12 months with overdraft valid for 3 years
 
 
AXIS BANK:
Fixed Rate Loan: Gold Loan
1 year MCLR : 8.15%
Spread over 1 year MCLR:8.15% + 5.85%
Effective Interest Rate: 14%
Reset: No Reset
 
MUTHOOT FINANCE:
With MUTHHOT Finance Ltd. Gold Loan services, it takes no more than a few minutes for your gold to generate cash. The simple procedure that we follow
allows:
Quick loan disbursal
Minimum loan amount of RS 1500 with no maximum limit
Pre-payment option-without any penalty
Minimal documentation
In-house gold evaluation
Best customer service with a shorter response time
Safe custody for gold ornaments
 
 
FEDERAL BANK:
Instant sanction and hassle free processing
Low rates of interest
Minimal Paper work and quick disbursement
Convenient repayment and flexible tenure
Higher Per Gram Rates
No Hidden Charges
Security for the loan will be pledge of 22 ct. gold ornaments
ASSIGNMENT 5
You are sales manager of a gold loan company. Present a plan of action as to what all steps will you take to make
your business growth?

Before making any strategy you need to do is market scanning. To make your business grow you should know, what
are the opportunities available with you, who is your competition, what strategies you should make to cope up with this
changing market, what are the threats, etc.
To know all this factors, you need to do is SWOT analysis before making any plan action.
Now as a sales manager of any gold company I should analyze:
 
What are my strengths?
In this we should cover where we are good in?
In what area we serve well or where we do well?
What are your quality ingredients?
 
What are my weakness?
Know where you lack
Where you need to improve?
Contact your customers and employees to know where the improvement is required?
 
What are the opportunities available?
What are goals?
Make strategies according to opportunities available with you?
Expansion if required
Fulfill customer demands
 
What are my threats?
What obstacles you are facing?
Negative reviews can be also your threat
Technological, political, and others factors.
 
After knowing your strength, weakness, opportunities and threats(SWOT), you are require to make action plan to grow your gold
loan company business.
 
1.Set realistic sales goals in your sales plan. (what services and products you will deal in your gold loan in the competitive market)
Realistically you can bring in based on the size of the market, your company goals, and the experience and resources available to your sales
team.
 
Also you should aware of:
Wishful thinking
Ignoring your own assumptions
Moving goalposts
Not asking for consultation
Not setting aside time for feedback
 
2.Define clear deadlines and milestones in your sales plan. (make strategies how you will attract customers)
These milestones inform and support your overall sales plan, giving you a clear, actionable plan of how you’re going to hit your overall goals
for the year.
 
3.Market research and customer research. ( to know who are your competitors, what services customers wants and how you will
compete in market)
Here you need to identify customer’s wants and demands and requirements and market situations. It is the important to exist in environment.
•How big is the market?
•Is there a built-in demand for what you're selling?
•What’s your current market position: Including any strengths, weaknesses, opportunities or threats
•Who are your competitors? What are their strengths, weakness, opportunities and threats?
 
4.Understand your targeted customers. ( what your customers wants by your gold loan services)
Use this information to build out an ideal customer profile. This can be your ideal ‘perfect customer’ or a fictitious organization
that gets significant value from using your product/service and also provides significant value to your company. A customer profile
helps you qualify new leads and disqualify ones before you spend months barking up the wrong tree and under-delivering on your
sales plan.
 
5.Map out your customer’s journey. ( to know before you, where your customers were enjoying services and what kind of)
With your ideal customer profile in place, the next part of your sales plan needs to address how that customer becomes your
customer. We can do this by mapping out their journey from prospect to loyal customer.
 
So, what do we need to know about our soon-to-be customers? Let’s start with the basics to ask them:
•What do you want our product to do for you?
•What features are important to you? Why?
•What's your budget for this?
•How are you currently solving this problem?
 
To fully understand their journey as a customer start by asking about past buying experiences:
•When was the last time you bought something similar to our service or product?
•Was that a good or bad experience? Why?
•How did you make your decision back then? What was the decision-making process like?
•How did you evaluate different offers?
•What were the deciding factors that made you chose that particular solution?
 
6.Define your value propositions. (let your customers know how you are different from other gold loan companies and how different you are
in services as compared to others)
Now we need to fit ourselves into it in the best way possible. This comes from defining your competitive advantage.
When describing your value proposition, it’s easy to get caught up in talking about you. What you’ve made. What you do. Instead, flip the script and
talk about what your product will do for your customers.
Make customer know about your product and services and make them know
•Why do customers buy from us?
•Why do customers buy from our competitors and not us?
•Why do some potential customers not buy at all?
•What do we need to do to be successful in the future?
 
 7.Take action ( after knowing all its time to implement your action plan)
Affirmations, visualizations and meditation all work together when you add action to the formula

8.Determine which distribution channels you will use for your business: ( for implementing your gold loan plan you need to require
appropriate strategy to reach your customers)
A distribution channel is simply the place where the transaction takes place between you and your customer—otherwise known as the Point of Sale.
The seven distribution channels to choose from are: retail, online, direct sales, events, mail order, phone sales or agents.
 
9.You’re not done yet! Track, measure, and adjust as needed. ( if needed check your plan again)
Set regular meetings (at least monthly) to review progress on your sales plan, identify and solve issues, and align your activities across teams to
optimize your plan around real-world events and feedback. Learn from your mistakes and victories, and evolve your sales plan as needed.
ASSIGNMENT 6

TASK:
You are a branch manager, mention 10 steps that you will take to reach out to your customers in lock down time.

In this pandemic, there are some ways that we can soften the blow. It is important to be a stable in this situation, it is possible only when you are
connected to your customers.

10 STEPS WE CAN TAKE TO REACH OUR CUSTOMERS:

 
1.Deliver digital banking education.
For example: ICICI bank is delivering online education to make aware their customers to use digital platforms.
Online banking (net banking and mobile banking), whatsapp banking.

2.Bring back customers with specific product recommendations.

For example: reach out to those customers without any proper insurance coverage with suitable insurance product recommendations.

3. Use text banners for promotions and location based announcements.

Suppose it can be used to announce the availability of 24/7 customer care and digital support for business users, priority banking etc.

4. Keep your digital channels open.

Whatsapp banking
Mobile banking.
Net banking.
Online services.
5.Experiment with new formats to replace events.
Suppose for feedback we can use our online form or online meeting instead of having any face to face meeting.
 
6.Create your own coronavirus content hub.
We can deliver information regarding COVID-19 on a single platform, it will attract our customers and will visit our website on
daily basis just to grab information.
 
7.Label your customers.
We can label your customers which make them feel precious and attracted more towards us.
 
8.Get involved in local initiatives.
Delivering free services which will make our customer recognize us.
 
9.Provide discounts and offers.
We can stay in contact with our customers by providing different offers and discounts.
For example: free of charge debit services.
Get a health check from the comfort of your home with Apollo and earn great discounts by using our debit card and credit card.
 
10.Connect your major client by providing best service.
Make gifting safe and simple.
Sweet treats to wellness products. We can express how you are important to us, we value you and your patience.
5.
ASSIGNEMENT 7
TASK: You are a branch manager, prepare a pitch for calling for gold loans for your branch staff.

SOLUTION: To make your business grow, you need to be honest and fair in your services which you are providing to your customers.

1.A pitch for calling gold loans for your branch staff:
Start with greeting your customer and ask them of their well-being.
It will cover greetings like hello, good morning etc.
how are you doing now a days
what’s going on.
Remember it should be general and polite conversation and don’t start directly describing your product.
 
2.Sell yourself.
Now, start with you i.e. describing you
Make them completely know about you, who you are, what you serve etc.
 
3.Now, coming to the point ask your customer, do they know about gold loans in market and how it works.
Now start with your product description.
Let them know in brief about gold loan what is it and how it works in your market and how it can benefit you.

4.Explain to your customers what is gold loan, its features, importance, and advantages of gold loan.
If they are interested then go ahead with detail explaining.
Detail explanation of gold loan, its features, importance, how it will benefit you.

5.Now, explain them in detail about main contents of gold loan.

Your interest rates
Charges.
Loan maximum and minimum amount.
Loan maximum and minimum tenure.
What documentation will require?
You are eligible or not.
 
• 6.Emphasize what’s unique to you?
Let them know how you are unique and different from others.
Like your minimum rates, minimum charges, unique services, gifting services, labeling etc.
24*7 online interest payment.
Loan top-up facility.
No hidden charges.
Pre and part payment facility.
 
7.Refer anyone.
Refer anyone means tell them recently who have taken gold loan in his/her area which helped to expand their business rapidly.
Referring anyone helps you to gain trust.
 
8.Then, find out more about the customer.
At last know your customer.
What they want or expect from you.
Let them free to ask open-ended questions.
You may also ask to know about customers like, have you seen any others services like us.
Before us anyone offered you?
 
Here are some tips how you can convey your message to your customer and attract them to buy your product.
Greet them.
Use plain language.
Avoid biz-blab and jargon.
Keep the conversation short and simple, if needed then only go in detail.
Tell them what’s unique in us.
Let customers also speak.
Make them feel that their point of view, suggestions are also important to us.
Thank you
 
ASSIGNMENT 8
TASK: PREPARE A COMPARISON CHART OF GOLD LOAN PRODUCT OF ICICI BANK, MUTHOOT FINQANCE LTD,
MANNAPURAM GOLD LOAN, AND IIFL.

BANKS/ ICICI BANK MUTHOOT MANNAPURAM IIFL

FEATURES FINANCE LTD

INTEREST RATES 11%-16% 12%-27% 12-29% 9%-24%

PROCESSING FEES 1% of your loan - - -

amount

PRE-PAYEMENT 1% of loan Without any - -

penalty they give
us option of pre-
payment.

LOAN AMOUNT Minimum 10,000 Minimum 1500 Minimum Minimum

Maximum 15,00,000 Maximum 5000 3000
  No limit Maximum Maximum
1.5 Crore No limit

LOAN TENURE 12 months 36 months 12 months 11 months

EMI OPTIONS yes yes Yes Yes

ASSIGNEMENT 9
Explain the kind of needs for which customers apply for gold loan and identify various customers
segments which can avail for gold loans.

1.Why customers apply for gold loan or what kind of needs they may have.
In India, the precious yellow metal is considered auspicious as people have an emotional sentiment
attached to it. Thus, they want to avoid selling it in case of financial needs.
People thinks pledging your gold is a smarter option than pawning it. Because when sell your gold, you
risk losing potential profits from future markups.

Once customer is done with gold loan and pays all his charges and payments, he can again apply for gold
loan.

People also go for gold because it is available with different schemes available in the market, option for a
flexible repayment tenure is a feasible option, ensuring you receive the money you require without
incurring any losses.

It is easy to avail of gold loans. Banks provide gold loans at a lower interest rate with no requirement of
credit score or income proof.

Price of gold continuously change by selling they can face losses.

Low interest rate.

To manage short term gaps.

People also avail for gold loans because it generates cash faster and easily.

To fulfill urgent requirement of any outflow.

For children’s education.

Personal purpose like marriage, purchasing any asset etc.

To expand business.

To increase capital.

For future investment.

For startup of any firm.

Farmers also avail for gold loan for fulfilling their short-term requirements.
 
2.WHICH CUSTOMERS CAN AVAIL FOR GOLD LOANS?
Customers segments:
A farmer
Trader
Salaried
Business man.
Self employed
Pensioners
Students.
 
3.Age criteria for applying gold loan:
Above 18 can apply for gold loan.
Below 18 are not eligible.
ASSIGNMENT 10

This assignment was of collecting data online in which we have to collect data of 1500 peoples from
different cities.

Location was Bhopal

collected information like name, contact number, & customer profile.

Collected data of customer was of different profiles like doctors, hardware's, electronic stores, furniture
outlets etc.
ASSIGNMENT 11
What are the different means of advertisement and communications that we can use to reach out to
our prospect customer? Prepare a detailed marketing plan of step by step approach to reach
out to the identified market segments. Prepare in contest of gold loans.

1.Online advertising (aka digital)

If you see an advertisement via the internet, it is termed as online advertising. There are many digital
marketing strategies including placing ads on popular websites and social media sites.
A. Google Adwords and Adsense:
Adwords from Google allows companies to bid on the placement of an ad on Google's search engine results page. By using keywords or common search
terms, searches that are related to the business and their products and services appear in the search results.
FOR EXAMPLE: Put an ad of gold loan with your schemes, policies, offers and discounts which will be directly visible to our customers can help to
reach out maximum customers

B. LinkedIn Advertising:
Companies can create a business page and post content, videos, products offerings on their page as a way of reaching the millions of LinkedIn users. A
LinkedIn page can be an extension of a company's website and drive traffic to the site through links in the content. Also, employees of the company can
establish LinkedIn pages with similar content that contain links to the company's website and product offerings.
FOR EXAMPLE: It is also another option to reach out maximum number of customers, you can provide information regarding gold loan on one. It will
help customers to catch out information in one place.

C. Other kind of advertising:

Other social media sites, such as Facebook and Twitter, offer similar programs like the ones outlined from Google and LinkedIn.
FOR EXAMPLE: Today half of the population uses this social media sites for entertainment and on daily basis they login to different sites, there will be
a great opportunity to us to offer such information on this sites regarding gold loan.
 
2.Cell Phone & Mobile Advertising
A dominating force in digital advertising is through mobile devices such as cell phones, iPads, Kindles, and other portable electronic
devices with internet connectivity. Current trends in mobile advertising involve major use of social media such as Twitter, Instagram,
Snap chat, LinkedIn, and Facebook. Mobile advertising is similar to online advertising and is increasingly gaining importance as a
method of reaching new customers.
FOR EXAMPLE:As discussed above many people uses internet today for different purpose. As we also see on downloading any app
or using any app on cell phones it displays ad below or ask to see you ad first then only your app works. On internet connectivity
displaying our advertisement of gold loan can also help us to reach out the many customers.

3.Print Advertising
If there is one thing that's certain about advertising, it's that being different is good. And when consumers tire of digital ads, a return to
printed pieces and the tactile feeling and permanence they provide is definitely in the cards. Typically, print can be split into three
subcategories:

A. Periodical Advertising
If it's in a magazine, a newspaper, or anything else that comes out at regular intervals, then it's periodical advertising (aka a print ad).
For decades, print ads were the gold standard for advertisers and their clients. To grab the center spread of a big magazine or the back
cover of a newspaper meant millions of people saw the message.
FOR EXAMPLE: Giving ad periodically in newspaper, magazines regarding gold loan discount, interest and schemes can also help
to us reach out maximum number of customers.
B. Brochures, Leaflets, Flyers, Handouts, and Point-of-Sale Advertising
Although some of these media can be placed within the pages of newspapers and magazines, they are
treated as a separate entity, usually because they have less chance of being seen. From something that
sits on a counter or customer service desk to a glossy car brochure, small print media offer a more
intimate and long-form way of engaging the consumer. Use this approach when you have more
information than you can cram into a print ad.
FOR EXAMPLE: It is also a great medium to reach out through customers like displaying ad of gold
loan on traffic signals through banners, distributing pamphlets with conveying message what we serve
and why we? Can help us to attract the customer.

C. Direct Mail Advertising

Either of the techniques mentioned above can be incorporated into direct mail. It simply means that your
printed pieces are mailed directly to the consumer. This is a technique that has been and continues to be,
abused by inferior marketing agencies that have turned the craft into junk mail. If it is creative and
intelligently conceived and executed, direct mail can be a fantastic way to engage the customer.
FOR EXAMPLE: Direct mailing with all information directly to customers can create us great
opportunity.
4. Guerrilla Advertising
Guerrilla marketing is for anything unconventional and usually invites the consumer to participate or interact
with the piece in some way. Location is important, as is timing. The driving forces behind guerrilla advertising
or marketing are creative ideas and innovation, not a large budget.
Guerrilla advertising is spread via word of mouth and social media.
FOR EXAMPLE: Guerrilla advertising is simply interacting your customers with your gold loan. Something
new can be an opportunity for you. Like art work on sidewalks, bus station, and railway station or on crowdie
places can be helpful to us.

5.Broadcast Advertising
A mass-market form of communication including television and radio, broadcast advertising has, until
recently, been the most dominant way to reach a large number of consumers.
FOR EXAMPLE: People are addicted to television, radio in their free time. Through broadcast advertising of
gold loan with ICICI can help us to reach out many customers in a particular time.

6.Outdoor Advertising
Also known as out-of-home (OOH) advertising, this is a broad term that describes any type of advertising that
reaches consumers when they are away from home.
FOR EXAMPLE: Think of billboards, bus shelter posters, fly posters, and even those big digital boards in
Times Square. Here people can reach in bulk to your gold loan with ICICI.
7.Product Placement Advertising
Product placement is the promotion of branded goods and services within the context of a show or movie,
rather than as an explicit advertisement.
FOR EXAMPLE: Putting your gold loan information in movies, games, or books so that they receive
more visibility from audiences. With the majority of us getting tired of watching repeated ads on television,
marketers have found a new and innovative ways to introduce us to their products in more subtle ways.

8.Public Service Advertising

Unlike traditional commercials, Public Service Advertisements (PSA) are primarily designed to inform and
educate rather than sell a product or service.
FOR EXAMPLE: It’s simply educating your gold loan to group’s or public rather than focusing on selling
your gold loan product. They appear on TV and radio but are also heavily promoted online.
 
KINDS OF COMMUNICATION WE CAN USE TO REACH OUR PROSPECT CUSTOMER:

Email. Email allows you to “communicate in a way that respects the client's time and attention, as both are scarce
resources,” says Anne Janzer, an author and marketing consultant.

Newsletters.

Phone.

Skype (or Google Hangouts).

Slack.

Snail mail.

Social media (LinkedIn, Facebook & Twitter messaging).

You can reach a global audience at a low cost. Many customers

research businesses online before deciding whom to buy from.

 
PREPARE DETAILED MARKETING PLAN FOR GOLD LOAN TO REACH OUT THE CUSTOMERS IN LARGE NUMBER.
A marketing plan is a significant portion of your overall business plan and is designed to identify your ideal target market and how you'll
reach it.
1. Marketing Strategy: How Will Your Marketing Plan Support Your Business Goals?
You need a clear idea of what you want to accomplish. Your marketing strategy should be directly related to your business goals and
objectives. Based on what you want to achieve, you need to develop a plan that outlines what you want to do and the details on how to do
it.

2. Target Market: Who Are You Trying to Reach With Your Marketing Activities?
Your mission statement addresses what are you trying to do and why you are doing it. You may have already created a mission statement as
part of your business planning process. If so, add it to your marketing plan.

3. Competitive Analysis: Who Are You Up Against, and Where Do You Rank?
Your target market is the ideal buyer for what you're offering. In your marketing plan, you describe in detail the demographics, traits, and
trends of your ideal buyer in defining your target market. Understanding these people will help you create marketing materials that attract
them to your business, so you need to research who these people are and what makes them buy your products and services.

4. Unique Selling Proposition: What Makes Your Business Unique?

A unique selling proposition (USP) outlines how your business, products, or services differ, in a better way, from your competitions. The
statement identifies what makes your
Business the better choice, and why your target clients should choose you over the competition.

5. Pricing Strategy: What Will You Charge, and Why?

In the pricing section of your marketing plan, give an overview of your product or service pricing and consider how other factors can
impact supply and demand, thereby impacting price.
6. Promotional Plan: How Will You Reach Your Target Market?
When it comes to reaching out to your market, you should combine a variety of marketing activities, such as:
Advertising
Packaging
Public relations
Direct sales
Internet marketing
Sales promotions
Marketing materials
Other publicity efforts

7. Marketing Budget: How Much Money Will You Spend, and on What?
As a result, you need a budget part of your marketing plan that has a breakdown of all costs related to marketing. You may have an
annual marketing budget, but you should also break it down into separate monthly budgets so that you can track results and modify the
promotional plan to focus on the activities that provide you with the biggest return on investment.

8. Action List: What Tasks Do You Need to Complete to Reach Your Marketing Goals?
Once your plan is done, you need to take action on it. You need to identify the tasks you need to do to put your business marketing in
motion.

9. Metrics: What Results Have You Achieved, and Where Can You Improve?
Marketing plan is useless if you don't track and measure the results. You don't want to waste time and money on marketing that isn't
bringing you clients or customers. You want your marketing to bring in business and give you a positive return on investment (ROI).
 
 MICRO MARKET STUDY

DIGITAL ADOPTATION IN ECOSYSTEM:

-The adoption of a digital ecosystem mindset can bring significant advantages to our bank.

-More efficiently and more effectively.

HOW DID I GO ABOUT IT:

1. Through survey

2. By interacting customers
 LEARNINGS WITH ICICI

-HELP TO BUILD CONFIDENCE

-COMMUNICATION SKILLS

-HOW ONE CAN INTEREACT WITH CUSTOMERS.

-TIME MANAGEMENT

-UNDERSTANDING OUR RESPONSIBILITIES

CHALLENGES FACED WHILE INTERACTING CUSTOMERES

-Trust issues.

-Fraud calls.

-No communication with some customers.

-Cutting calls without interacting.

-No politeness
 OPPORTUNITIES FOR ICICI & SUGGESTIONS

-create awareness

-low interest rates

-digital awareness

-regular interaction with their customers.

-use digital platforms more

 HOW WE APPROACHED TO CUSTOMERS?

-Greeted them.

-Asked for their well being

-explained about gold loan.

-asked to use mobile and internet banking and introduced imobile app.

-Thankyou
 LEADS GENERATED:

ICICI BANK PROJECT

LIST OF INTERESTED CUSTOMERS FROM BHOPAL

SERIAL NO DATE OF LEAD GENERATED LEAD NAME CONTACT NUMBER LOAN TYPE LOCATION APPROX VALUE

1 29-06-20DATTARAJ SINGH 9826504933WANT TO OPEN CURRENT A/C THIKRI NA

2 30-06-20RAJESH RAI 7724928297PERSONAL LOAN BHOPAL NA

3 30-06-20AMBIKA SECURITY 9152484576BUSINESS LOAN BHOPAL NA

4 01-07-20SWATI TRADERS 9630616959PERSONAL LOAN BHOPAL NA

5 01-07-20VERMA & SONS 9200602758GOLD LOAN OR HOME LOAN BHOPAL NA

6 01-07-20YASH KUSHWAH 9827338510PERSONAL LOAN BHOPAL NA

7 01-07-20PARAMJEET SINGH 8878024658GOLD LOAN BHOPAL NA

8 01-07-20SHAIF MOIN 9827340101GOLD LOAN OR PERSONAL LOAN BHOPAL NA

9 02-07-20AKASH SHRIVASTAV 9926980514BUSINESS LOAN BHOPAL NA

10 02-07-20KULDEEP SONI 9926987183PERSONAL LOAN BHOPAL NA

11 02-07-20NILESH HARSKOLE 8234844919BUSINESS LOAN BHOPAL NA

12 02-07-20RAJEEV 7974098302CONSTRUCTION LOAN BHOPAL NA

13 02-07-20ASHWANI MOTWANI 8602172178BUSINESS LOAN BHOPAL NA

14 03-07-20HALIT KHAN 9926980914BUSINESS LOAN BHOPAL NA

15 03-07-20DANISH ALI 7869000938GOLD LOAN BHOPAL NA

16 03-07-20MOHAMMED AFHA 9303115336COMMERCIAL LOAN BHOPAL 20 LAKH

17 03-07-20M.P SINGH 7009918625BUSINESS LOAN BHOPAL 5 LAKH

18 03-07-20SHIVANI DEVI 7002415691INTERESTED IN LOAN OFFERED TO WOMEN'S BHOPAL NA

19 03-07-20DHIRAJ SAXENA 9827233852GOLD LOAN BHOPAL NA

20 04-07-20NEW TULSI HARDWARE 9329666773REGARDING BANK GUARANTEE WANTS TO BHOPAL NA

        SALES MANAGER    

21 04-07-20DEEPAK 8602446400RECEIVED A CHEQUE FROM M.K SINGH AND BHOPAL NA

      GOT BOUNCED. HE GENUNIELY REQUESTED TO    

        SOLVE HIS PROBLEM    

22 04-07-20RAM BAHADUR 9617940186HOME LOAN BHOPAL 4-5 LAKH

23 04-07-20JAYPRAKASH VISHWAKARMA 7223927002BUSINESS LOAN & PERSONAL LOAN BHOPAL 8-10 LAKH

24 04-07-20SHEZAN UDDIN 9039033794HOME LOAN BHOPAL 50 LAKH

25 04-07-20HAFIZ ULHAQ 9713121082WANT TO RENEW HIS GOLD LOAN BHOPAL NA