NEW MOOD/TREND

#NOFILTER
#LOVEYOURAGE
TODAY’S OVER 40’s ARE
INTERESTED IN FINDING
EQUILIBRIUM BETWEEN MIND &
BODY. THEY ARE PREPARED TO
GO TO ANY LENGTH TO FIND
TREATMENTS THAT WILL
IMPROVE THE HEALTH & BEAUTY
OF BOTH HAIR & SCALP
 WHAT THEY WANT

TODAY’S OVER 40’s LEAD A THE TRUE

INFLUENCERS WITH
VERY STRESSFUL PURCHASING
LIFESTYLE AND SEE THEIR POWER:
ONCE DAUGHTERS
SALON VISIT AS “ME” TIME,
TOOK THEIR MOTHERS’
WHEN THEY CAN UNWIND TO THE SALON, NOW,
MOTHERS HAVE
AND RELAX
BECOME TREND
LEADERS

TODAY’S WOMEN WANT TO

MAINTAIN A YOUTHFUL
APPEARANCE. THEY ARE
REGULAR SALON
VISITORS
 OPPORTUNITIES FOR THE SALON

TODAY’S OVER 40’s ARE:

MORE ACTIVE, WELL-GROOMED AND NOT AFRAID TO TAKE A CHANCE
THEY FIRMLY BELIEVE THAT THEY ARE YOUNG
BOTH IN BODY AND MIND.
TODAY’S OVER 40’S ARE THE PRIME TARGET FOR THE SALON
AND THE SALON MUST BE ABLE TO OFFER THEM
A WIDE RANGE OF BEAUTY SERVICES THEY DESERVE

EXPRESS YOUR BEAUTY NO MATTER WHAT YOUR AGE OR HAIR

TYPE!
IN SALONS, MATURE WOMEN REPRESENT THE MAJORITY OF CLIENTS
– THEIR VISITS ACCOUNTING FOR DOUBLE THE NUMBER VISITS OF
ANY OTHER CLIENT BECAUSE MATURE HAIR HAS SPECIFIC NEEDS. 
SPECIFIC TREATMENTS ARE NECESSARY TO KEEP MATURE HAIR
BEAUTIFUL AND HEALTHY.

OVER TIME MATURE HAIR:

• LOSES VOLUME & BRILLIANCE
• BECOMES DULL, FRAGILE AND DEHYDRATED

OVER TIME MATURE SCALPS:

• LOSE HYDRATION & ELASTICITY
• THE PRODUCTION OF KERATIN AND MELANIN SLOWS
DOWN
ALTER EGO ITALY PRESENTS
HAIR LOVES
ALTER EGO ITALY WANT MATURE CLIENTS TO LOOK THEIR BEST AND
SATISFY ALL THE DIFFERENT NEEDS OF MATURE STRUCTURES.
INTRODUCING THE NEW ARGANIKARE BEAUTIFYING COLLECTION
WITH 2 SEPARATE LINES OF PRODUCTS DESIGNED TO EFFECTIVELY
SATISFY THE DIFFERENT NEEDS OF MATURE HAIR:

THICK MATURE STRUCTURES NEED:

HYDRATION
SOFTNESS
NOURISHMENT
BRILLIANCE

FINE MATURE STRUCTURES NEED:

VOLUME
BRILLIANCE
ELASTICITY
WEIGHTLESSNESS
 2 EXCLUSIVE PRODUCT LINES

ARGANIKARE DAY THERAPY THE NEW DAILY BEAUTY REGIME WITH

SPECIFIC TREATMENTS AIMED AT PREVENTING THE HARMFUL EFFECTS
OF OXIDATIVE STRESS.
THE RESULT? YOUTHFUL & HEALTHY LOOKING HAIR.
FORMULATED WITH A COMPLEX OF NATURAL ACTIVE INGREDIENTS TO
PROVIDE HAIR WITH WEIGHTLESS NOURISHMENT, EVEN ON THE
FINEST STRUCTURES.
MIRACLE BEAUTIFYING COLLECTION
MATURE NORMAL / THICK STRUCTURES

MIRACLE BEAUTIFYING COLLECTION

NEW
MATURE FINE STRUCTURES
2016

• TO BE
DISCONTINUED:
AEI2823 MIRACLE
TREATMENT DISPLAY
MOOD NEW PACKAGING

AMBER
SOFT TOUCH LABEL

NEW CLAIM
BEAUTIFYING

NEW LOGO
 A NEW FORMULA

LUVIQUAT EXCELLANCE™
AN INNOVATIVE QUATERNARY
POLYMER.
CONDITIONS AND HYDRATES
INCREASING ELASTICITY AND BODY.
ALL THE FORMULAS ARE FREE FROM:
SULFATES, PARABEN, SLES, SLS, ALLERGEN

ALL THE PRODUCTS ARE DERMATOLOGICALLY, NICKEL,

CHROME AND COBALT TESTED
ARGANIKARE:
A NEW SOURCE OF NATURAL BEAUTY

THE HEART OF THE NEW ARGANIKARE

DAY THERAPY IS A MIX OF SELECTED
ESSENTIAL OILS, PROTEINS AND
AMINO ACIDS, SENSORIAL TEXTURES
AND DELICATE FRAGRANCES.

COENZYME Q10 DATE DESERT OIL

ARGAN OIL
RICE PROTEINS
ECO-CERTIFIED

TEA TREE OIL

PEPTIDE COMPLEX

BAOBAB OIL
 BENEFITS OF ITS EFFECTIVE ANTIOXIDANT ACTION:

• PROTECTS CELL MEMBRANES FROM DAMAGE CAUSED

BY FREE RADICALS, STRESS AND POLLUTION

• EFFECTIVE FOR KEEPING HAIR CUTICLES HEALTHY

RESULT: BRILLIANT EASY TO MANAGE HAIR

 COENZYME Q10
THERAPEUTIC PROPERTIES COSMETIC PROPERTIES

STIMULATES
IMPROVES METABOLISM AND
CARDIOVASCULAR ENCOURAGES HELPS REGUALTE
HEALTH WEIGHT LOSS SUGAR LEVEL IN
BLOOD

PROTECTS THE LIVER

FROM FREE RADICALS
MAIN COUNTERS
BENEFITS OF CUTANEOUS
COENZYME AGEING
STIMULATES CEREBRAL Q10
ENERGY

HELPS PREVENT
FORMATION OF
WRINKLES
LOWERS BLOOD
PRESSURE HELPS KEEP
CHOLESTEROL LEVEL
UNDER CONTROL
 ALL THE PRODUCTS ARE DERMATOLOGICALLY, NICKEL, CHROME
AND COBALT TESTED

ENRICHED WITH NEW AND ADVANCED FORMULATIONS DESIGNED

TO EFFECTIVELY RESTORE VITALITY, BEAUTY AND
YOUTHFULNESS TO MATURE HAIR STRUCTURES.

BENEFITS
ARGANIKARE DAY THERAPY BEAUTIFYING COLLECTION
FORMULATED TO TRANSFORM HAIR TEXTURE AND COUNTER
OXIDATIVE STRESS.
 MIRACLE BEAUTIFYING COLLECTION FOR MATURE
FINE HAIR STRUCTURES

MIRACLE BEAUTIFYING MIRACLE BEAUTIFYING MIRACLE BOTANIC

SHAMPOO CONDITIONER INFUSION
300 ML + 950 ML 300 ML + 1000 ML 250 ML
MIRACLE BEAUTIFYING COLLECTION FOR
MATURE NORMAL TO THICK HAIR STRUCTURES
 BUTTERCREAM
FRAGRANCE
HEAD NOTES: FRUITY

HEART NOTES: FLOWERY

BASE NOTES: MUSK

 MIRACLE BEAUTIFYING SHAMPOO
ULTRA DELICATE REVITALIZING SHAMPOO FOR NORMAL
TO THICK HAIR
pH: 5.0 – 5.5

ACTIONS:
• CLEANSES NORMAL TO THICK STRUCTURES
• SPECIAL ANTIOXIDIZING ACTION OF Q10 GUARANTEES AN ANTI-AGE EFFECT LEAVING
HAIR HEALTHY, BRILLIANT AND SILKY SOFT
FORMULATED WITH
LUVIQUAT EXCELLANCETM : A QUATERNARY POLYMER WITH EXCELLENT CONDITIONING,
HYDRATING AND PROTECTING PROPERTIES. RESTORES MOISTURE AND INCREASES
ELASTICITY.
USE: APPLY TO WET HAIR AND SCALP, WORK INTO A LATHER AND LEAVE ON FOR A FEW
MINUTES. RINSE OFF WELL AND REPEAT APPLICATION IF NECESSARY.
ACTIVE INGREDIENTS:
• GUAR POWDER: QUATERNIZED FLOUR, VEGETAL DERIVATION HIGHLY CONDITIONING
PROPERTIES
• ARGAN OIL
• TEA TREE OIL
• Q10
MATURE NORMAL / THICK STRUCTURES
 MIRACLE BEAUTIFYING MASK
REVITALIZING MASK
FOR NORMAL TO THICK HAIR
pH: 4.5 – 5.0

ACTIONS:
• DETANGLES, REPLENISHES AND NOURISHES

• LEAVES HAIR HYDRATED AND SILKY SOFT

USE:

APPLY TO DAMP HAIR, LEAVE ON FOR 3-5 MINUTES, RINSE OFF WELL

ACTIVE INGREDIENTS:
• TEGO-AMID S18
• ARGAN OIL
• TEA TREE OIL
• Q10

MATURE NORMAL / THICK STRUCTURES

 WHIPPED CREAM
CREAMY CONDITIONING MOUSSE

pH: 3.0

ACTIONS:
• CONDITIONS AND MAINTAINS LEVEL OF MOISTURE BALANCED SO NECESSARY FOR
COLOR CARE MAINTENANCE
• ENHANCES WEIGHTLESS SOFTNESS LEAVING HAIR EASY TO MANAGE
• RESTORES BRILLIANCE AND SHINE

USO:
SHAKE WELL, APPLY TO TOWEL DRIED HAIR AND STYLE AS USUAL

ACTIVE INGREDIENTS :
• EXTRACT OF SUNFLOWER: PROTECTS, REGENERATES, EXCELLENT ANTI-OXIDANT
• PANTHENOL: HYDRATES, SOFTENS AND SOOTHES
• MILK PROTEINS: REGENERATE, NOURISH AND RESTORE STRENGTH AND BODY
• VITAMIN E: PROTECTS, REVITALIZES, EXCELLENT ANTIOXIDANT

MATURE NORMAL / THICK STRUCTURES

200 ml
 MIRACLE BLEND OIL
BEAUTIFYING OIL FOR ALL HAIR TYPES

ACTIONS:
• RESTORES INSTANT BRILLIANCE & SHINE
• REPLENISHES NOURISHMENT
• REGENERATES OVER-STRESSED, WEAK AND LIMP STRUCTURES

ACTIVE INGREDIENTS: A PRECIOUS BLEND OF:

• ARGAN OIL: RESTORES STRENGTH/ & VITALITY/ HYDRATES & ADDS SHINE
• BAOBAB OIL 100% BIO: RICH IN ESSENTIAL FATTY ACIDS / VITAMIN E / VITAMIN C/
PROTECTS AND NOURISHES LEAVING HAIR SILKY SOFT
• DATE DESERT OIL: SOFTENING & HYDRATING PROPERTIES; PROTECTS FROM
HARMFUL EXTERNAL AGENTS

VERSATILE USE PRE & POST STYLING:

PRE-STYLING: FOR GREATER PROTECTION APPLY A FEW DROPS TO DAMP HAIR
POST STYLING: TO AMPLIFY BRILLIANCE AND FOR MAX DISCIPLINE APPLY A FEW
DROPS TO DRY HAIR

MATURE NORMAL / THICK STRUCTURES

MIRACLE BEAUTIFYING COLLECTION
MATURE FINE STRUCTURES
FRAGRANCE EDT CRYSTAL
HEAD NOTES: FRESH GREEN

HEART NOTES: FLORAL AROMATIC

BASE NOTES: WOODY

 MIRACLE
BEAUTIFYING SHAMPOO
REVITALIZING SHAMPOO ULTRA DELICATE
FOR FINE HAIR
pH: 5.0 – 6.0
FORMULATED WITH
LUVIQUAT EXCELLANCETM : A QUATERNARY POLYMER WITH EXCELLENT CONDITIONING,
HYDRATING AND PROTECTING PROPERTIES. RESTORES WEIGHTLESS MOISTURE AND
INCREASES BODY.

ACTIONS:
• CLEANSES FINE AND WEAK STRUCTURES.
• SPECIAL ANTIOXIDIZING ACTION OF Q10 GUARANTEES AN ANTI-AGE EFFECT LEAVING
HAIR HEALTHY, BRILLIANT AND SILKY SOFT

USE: USE: APPLY TO WET HAIR AND SCALP, WORK INTO A LATHER AND LEAVE ON FOR A
FEW MINUTES. RINSE OFF WELL AND REPEAT APPLICATION IF NECESSARY.

ACTIVE INGREDIENTS:
• ARGAN OIL
• TEA TREE OIL
• Q10 MATURE FINE STRUCTURES
 MIRACLE
BEAUTIFYING CONDITIONER
REVITALIZING CONDITIONER FOR FINE HAIR

pH: 4.5 – 5.0

ACTIONS :
• HYDRATES, RESTORES WEIGHTLESS SHINE AND BRILLIANCE
• SPECIAL ANTIOXIDIZING ACTION OF Q10 GUARANTEES AN ANTI-AGE
EFFECT LEAVING HAIR HEALTHY, BRILLIANT AND SILKY SOFT

USE: APPLY TO DAMP HAIR, LEAVE ON FOR 2-3 MINUTES, RINSE OFF WELL

ACTIVE INGREDIENTS:
• RICE PROTEINS ECOCERTIFIED: NOURISHES FORM ROOTS TO ENDS,
INCREASES STRENGTH AND LEAVES HAIR EASY TO MANAGE
• ARGAN OIL
• TEA TREE OIL
• Q10

MATURE FINE STRUCTURES

 MIRACLE
BOTANIC INFUSION
REBUILDING SPRAY AMPLIFIES TEXTURE AND
VOLUME
pH: 3.8 – 4.2
IDEAL FOR FINE, DEPLETED STRUCTURESE IN NEED OF EXTRA VOLUME AND BODY.
FORMULA: NATURALLY DERIVED PEPTIDE COMPLEX.

ACTIONS:
• REPLENISHES LIMP STRUCTURES, RESTORES WEIGHTLESS BODY & BOUNCE
• HELPS PREVENT FORMATION OF SPLIT ENDS
RESULT: INCREASES VOLUME AT ROOTS; HAIR APPEARS MORE COMPACT, ENHANCES
ELASTICITY AND SILKY SOFTNESS ALONG LENGTH AND ENDS.

USE: AFTER CLEANSING, SPRAY OVER DAMP HAIR AND STYLE AS USUAL.

ACTIVE INGREDIENTS :
• TEA TREE OIL
• Q10
• UV FILTER

MATURE FINE STRUCTURES

250 ml
 BIO PEPTIDE COMPLEX

A «COCKTAIL» OF VEGETAL ESSENTIAL AMINO

ACIDS, PARTICULARLY RICH IN LYSINE
• PROMOTES THE FORMATION OF PROTEINS FOR
HEALTHY BRILLIANCE
• RESTORES VOLUME TO THE ROOTS, TEXTURE
AND BODY ALONG LENGTHS AND ENDS
• STRENGTHENS AND RESTRUCTURES WEAK AND
LIMP HAIR
• SPECIAL ANTIOXIDIZING & ANTI-FRIZZ ACTION,
HELPS PREVENT THE FORMATION OF SPLIT ENDS
 THE HEART OF THE BIO-PEPTIDE COMPLEX

DON’T BE FOOLED BY ITS HUMBLE ORIGINS,

THE PISUM SATIVUM IS A UNIQUE AND
BALANCED POTENTIAL OF ESSENTIAL
AMINO ACIDS
RICH IN:
• LYSINE
• ESSENTIAL AMINO ACIDS THAT CANNOT
BE SYNTHESIZED BY THE HUMAN BODY
PISUM SATIVUM

Lysine is one of the basic

components of keratin
VOLUMIZING ACTION
VOLUMIZING ACTION
ANTIOXIDANT
HYDRATING ACTION
A SENSORIAL

THE RITUALS
EXPERIENCE
FOR SUBLIME
HAIR
 MATURE THICK & DRY STRUCTURES
NOURISHING ANTI-AGE
RITUAL
MATURE THINNING AND DEPLETED STRUCTURES

RITUAL
REDENSIFYING ANTI-AGE
MERCHANDISING
&
COMMUNICATION
 NEW ARGANIKARE & BOTANIKARE
FLOOR DISPLAY
MATERIAL: NATURAL WOOD
PLUS: EXCELLENT FOR DISPLAYING RETAIL SIZE
PRODUCTS OF BOTH LINES
SIZE: 110 x 20 x 149 cm
AEI 4667
 NEW WASH BAG ARGANIKARE &
BOTANIKARE
PERSONALIZED: ARGANIKARE & BOTANIKARE
PLUS: ZIP / HANDY TRAVEL BAG FOR MEN
AEI 4486

NEW
GRAPHICS

NEW ARGANIKARE & BOTANIKARE

SHOPPER
ESSENTIAL ACCESSORY FOR ADDING
EXTRA VALUE TO RETAIL EXPERIENCE.
SIZE: 36 X 12 X 26 CM
AEI 4588
 BROCHURE PRODUCT
New product catalogue, SALON &
CLIENT FRIENDLY. Detailed info
regarding product benefits.
SIZE: 25x30 cm
AEI 4692 GB

AVAILABLE END OF MARCH

POSTER ARGANIKARE
CLIENT LEAFLET SIZE: 70x100 cm
New CLIENT FRIENDLY leaflet. Product AEI 4666
info and room to write recommended
retail purchases.
SIZE: 15x11 cm
AVAILABLE END OF MARCH