The new ARGANIKARE line for COLOURED hair

is inspired by our more performing lines…

 What is

GOJI
A small fruit
A world of benefits

Goji is a small red fruit, balanced, sweet and

healthy with very high antioxidant, anti-
inflammatory, nutritional and nutraceutical
properties.
 Origin and Etymology
In Tibet goji is called the fruit of life and longevity
due to its valuable nutrients

 the longevity of the Himalayan populations is among the longest in the world!!

Tibetan monks and Chinese medicine are widely diffused. They are very rich in
antioxidants, able to counteract the effect of free radicals.
For The Beauty of Skin,
Nails and Hair...
Goji is remarkably rich in Vitamin A, which is valuable for the
protection of the mucous membranes and to combat skin
problems, such as acne. This vitamin is essential for good
eyesight, for cell differentiation and tissue growth, maintenance
and repair.

Goji contains many carotenoids (precursors of vitamin A), which

are powerful antioxidants: they counteract the ageing of tissues
and promote their growth and repair, which is why the fruit is also
recommended for purely aesthetic purposes, to improve and
preserve the beauty of hair, skin and nails in time.
Goji berries, the richest food in antioxidants

ORAC table
Antioxidant content
 PRESENTS

ARGANIKARE MIRACLE COLOR

AND
THE REGENERATING POWER OF ORGANIC GOJI BERRIES
 The new line
for colored hair
SHAMPOO CONDITIONER
CONDITIONER DAILY CARE SILVER MAINTAIN PROTECTOR
From ancient Tibetan wisdom...

THE NEW POST COLOR

LINE THAT USES THE
REGENERATIVE AND
ANTIOXIDANT POWER OF
GOJI BERRIES TO SEAL
THE COLOUR, RECREATE
SHINE AND SLOW DOWN
OXIDATIVE STRESS
 Actions
ORGANIC GOJI BERRY EXTRACT

• PENETRATES THE CORTEX OF THE HAIR AND ADHERES TO

THE DAMAGED TIPS
• CREATES A PROTECTIVE SHIELD AROUND THE HAIR -
SEALING THE COLOUR
• MINIMISES THE DAMAGE OF THE OXIDATION THAT
CONTRIBUTES TO THE FADING COLOUR
• FORMS A PROTECTIVE BARRIER AROUND THE HAIR
LEAVING THE CUTICLE AND ADDING A SHINE AND
SOFTNESS
 OLFACTORY PYRAMID
SIMPLY DIVINE

flowery, fruity, musky, woody

Pink Pepper, Aquatic Notes HEAD

Peony, Yellow Freesia, Rose HEART

Violet, Sandalwood, White Musk

BOTTOM
CLEANSING
 CLEANSE
MIRACLE COLOR SHAMPOO
Post color shampoo

pH: 4.3 – 4.7

BALANCING SHAMPOO SPECIFIC FOR AFTER COLOUR SERVICE AND
MAINTENANCE, WHICH PROLONGS THE SHINE AND COLOUR DURATION.

ACTION: ORGANIC GOJI BERRY EXTRACT HELPS SLOW DOWN

OXIDATION AND PROLONGS COLOUR INTENSITY, WHEREAS ORGANIC
ARGAN OIL MAKES HAIR SOFTER AND SHINY. IT MOISTURISES AND
NOURISHES, LEAVING HAIR EASY TO COMB.

USE: APPLY EVENLY ON WET HAIR, MASSAGE GENTLY AND RINSE

THOROUGHLY.

ACTIVE PRINCIPLES:
300 ml / AEI 5099 950 ml / AEI 5350
• ORGANIC GOJI BERRY EXTRACT
WITHOUT SULPHATES AND PARABENS
• ORGANIC ARGAN OIL

FRAGRANCE: SIMPLY DIVINE

co-wash
 CLEANSE
MIRACLE COLOR DAILY CARE
Extra gentle shampoo
pH: 4.5 – 5.0

ACTION: INNOVATIVE CO-WASH SHAMPOO WITH AN ULTRA-SWEET

WASHING EFFECT. EXTENDS AND PROTECTS COSMETIC COLOURS

FORMULATED FOR COLOURED HAIR THAT REQUIRES FREQUENT GENTLE

WASHES WITH A RESTORATIVE CLEANSING EFFECT DURING THE
TECHNICAL SERVICE AT THE SALON

USE: APPLY EVENLY ON WET HAIR, MASSAGING GENTLY. LEAVE ON 2-3

MINUTES AND RINSE THOROUGHLY. IT DOES NOT FOAM.

ACTIVE PRINCIPLES:
• ORGANIC GOJI BERRY EXTRACT
• DAMASK ROSE OIL 250 ml / AEI 5377

• GALLIC ROSE EXTRACT

WITHOUT SULPHATES AND PARABENS

FRAGRANCE: PEONY AND CASSIS

 CLEANSE
MIRACLE COLOR SILVER MAINTAIN
Anti-yellow shampoo
pH: 5.0 – 5.2

ACTION: ANTI-YELLOW MAINTENANCE SHAMPOO, WHICH NOURISHES

BLEACHED, GREY AND NATURALLY GREY HAIR.

TONES HIGHLIGHTS, BLEACHED HAIR AND BALAYAGE/BRONZAGE AND

NEUTRALISES THE YELLOW TONES.

WHEN USED ON GREY HAIR IT ELIMINATES THE OXIDATION EFFECTS.

USE: APPLY ON WET HAIR IN AN ADEQUATE AMOUNT, MASSAGE UNTIL

SOFT FOAM IS OBTAINED AND RINSE.

300 ml / AEI 5387 950 ml / AEI 5388

ACTIVE PRINCIPLES:
NO SLES AND PARABENS
• ALOE
• VITAMIN E

FRAGRANCE: GOOSEBERRY
TABLE TO CLEANSE COLOURED/BLEACHED HAIR

TRADITIONAL
TRADITIONAL DECO LIGHTENING NATURALLY GREY
  COLOUR BLEACHING LIGHTENING
COLOURING MAINTENANCE MAINTENANCE HAIR
MAINTENANCE

SHAMPOO BE
    YES YES YES YES  
BLONDE

YES YES YES YES

ARGANIKARE
MIRACLE IF REQUENT RESTORATIVE IF REQUENT IF REQUENT
     
COLOR DAILY WASHES ARE EFFECT ON THE WASHES ARE WASHES ARE
CARE REQUIRED SKIN AND HAIR REQUIRED REQUIRED

ARGANIKARE
MIRACLE
YES YES     YES YES  
COLOR
SHAMPOO

ARGANIKARE
MIRACLE
    YES YES YES YES YES
COLOR SILVER
MAINTAIN
TREATMENT
 TREAT
MIRACLE COLOR CONDITIONER
Moisturizing conditioner for colored hair
pH: 2.3 – 2.7

ACTION:

• IT MOISTURISES AND NOURISHES EFFECTIVELY GIVING HAIR

INCREDIBLE SOFTNESS, SILKINESS, SHINE AND COMBABILITY
WITHOUT WEIGHING IT DOWN
• THE COLOR IS EVEN, SHINY AND BRIGHT FOR LONGER
• MAXIMUM PROTECTION FOR THE HAIR AND FOR THE COLOR

USE: AFTER SHAMPOO, APPLY MASSAGING ON TOWEL-DRIED HAIR,

LEAVE ON FOR 2-5 MINUTES, THEN COMB AND RINSE THOROUGHLY.

ACTIVE PRINCIPLES:
• ORGANIC GOJI BERRY EXTRACT
300 ml / AEI 5351 1000 ml / AEI 5352
• ORGANIC ARGAN OIL
• SHEA BUTTER WITHOUT SULPHATES AND PARABENS
• SUNFLOWER OIL
• UV FILTER
PROTECTION
 PROTECT
MIRACLE COLOR PROTECTOR
Multi-active color protector
pH: 6.0 – 6.5

ACTION:

LEAVE-IN SPRAY, IT SEALS AND PROLONGS THE INTENSITY OF THE COSMETIC

COLOUR, LEAVING HAIR SHINY AND MOISTURISED.

IDEAL FOR ALL HAIR TYPES.

USE: SPRAY AND MASSAGE EVENLY ON DAMP HAIR. DO NOT RINSE.

RECOMMENDED FOR THE DAY THE COLOUR IS APPLIED AND ALSO AS A

MAINTENANCE PRODUCT

ACTIVE PRINCIPLES:
• ORGANIC GOJI BERRY EXTRACT 150 ml / AEI 5353

• ORGANIC ARGAN OIL

WITHOUT SULPHATES AND PARABENS
• HYALURONIC ACID - NATIVE
• HYALURONIC ACID - QUATERNISED

FRAGRANCE: CACHEMERE NUTRITIVE

2016
MERCHAN
DISING
&
COMMUNI
CATION
 ARGANIKARE DAY THERAPY ARGANIKARE MIRACLE COLOR
BROCHURE BROCHURE
intended for the salon and the end intended for the salon and the end
customer with all the product features. customer with all the product features.

Dimensions: 25x30 cm Dimensions: 25x30 cm

AEI 4670 AEI 5396
Counter Display

Presents the three lines of treatment

Arganikare Day Therapy:

- Miracle beautifying thick hair collection

- Miracle beautifying fine hair collection
- Miracle color collection

AEI 5450
Consumer Leaflet
FINE HAIR LEAFLET

THICK HAIR LEAFLET

COLORED HAIR LEAFLET

Tree Display

ARGANIKARE & BOTANIKARE FLOOR

DISPLAY
New floor display made of natural elastic
and resistant wood, suitable for
displaying products on sale and for
furnishing the salon spaces.
Dimensions: 110 x 20 x 149 cm
AEI 4667
Promo Tools Salone

GOLDEN POCHETTE

Dimensions: 20 x 10 x 10 cm
AEI 5078
Merchandising

ne w
ARGANIKARE & BOTANIKARE SHOPPER BAG
To complete the sales experience and enrich the
product delivery.

Dimensions: 36 x 12 x 26 cm
AEI 4588