Presented by:

Mohsin Iftikhar
Sahir Waheed
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MOHSIN IFTIKHAR
 Introduction
Nestle Pakistan Ltd, one the biggest players in
FMCG segment, has a existence in milk &
nutrition, beverages, prepared dishes & cooking
aids & chocolate.
• Nestle Pakistan manufactures products under
brand names, such as Nescafe, Maggi, Milky
bar, Milo, Kit Kat, Bar-One, Milkmaid and
Nestea.
• The company has also introduced products of
daily utilization and use, such as Nestle Milk,
Nestle Slim Milk,
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SWOT Analysis

Strength
Quality Products
Brand image
Educated staff
Strongly supply chain network
Friendly environment
 Weakness

Strong competitors
Lack of R&D
Lack of advertisement
 Opportunities

Online shopping
Increasing distributors
 Threats

Govt Policy
New Arrivals
Afraid of People Rejection
COMPETITORS

Nestlé is the market leader in the water industry. It is the first

company which launched bottled water for first time in
Pakistan and that’s why it has maximum market share than
others because of being pioneer in this industry

For different product categories there are different

competitors of Nestlé. Nestle pure life (NPL) major
competitors at this time who are also offering their
water product in market are following:
 Pepsi is offering Aqua Fina
 Askari water
There are also other small competitors as well e.g.
Classic, Nova etc., which have very low market
segments.
Main Competitors:
Engro foods and Haleeb foods are the main competitors of
Nestle in Pakistan
& the main strong competitor is shezan

Engro Foods Pakistan Major product lines: Olpers milk,

Olper Cream, Tarang Tea whitener, Tarkka Ghee

Haleeb Foods Major product lines: Bread, snacks, desserts

and meals.

Shezan Foods Pakistan Major product lines: Food Products,

Jams Jellies & Marmalades, Tomato Ketchup, Sauces &
Pickles, Fruit Juices Syrups & Squashes
Product

Detox Water

“Taste the Difference”

Five different flavors that includes

 Cucumber and mint

 Lemon and ginger.
 Orange and lemon.
 Lemon and lime
 Watermelon and mint
PRODUCT FEATURES:
 Our product is available in different flavored
 Our product is a Good source of vitamin B3, B5, and
reduce cholesterol level of the body
 Our product is Naturally flavored (no artificial flavors)
 Our product is a healthy
 Our product has best quality
 Our product is available in different sizes like 500ml
and 1000ml
 Our product is purified and packed under the healthy
clean environment
 Our product is chemical free.
https://youtu.be/EW5NZkCzSi4
 Price
Value based Price
500ml in 50rs
1000ml in 90rs
SAHIR WAHEED
Distribution Channels of Nestle
 
Distribution channels in marketing are one of
the classic “4 Ps” (product, promotion, price,
placement They are a key element in your entire
marketing strategy — they help you expand
your reach and grow revenue.
 Distribution Channel
Producer
We will produce all the stock according to the demand of the market

Producer to Distributor
After we will produce all the stock of the Detox water, we will send it
to the different distributors of Lahore
 Distributor to Wholesaler\Retailers

The distributors will send different retailers who will

be willing to sell our product in their stores at specified
price to the customers.

Retailers to Customers
our product will delivered to our customers
 
Promotion
Advertising which is paid
Sales promotions
Personal selling
Public Relation
Direct&Digital media
 Advertisement Objectives

  Inform
We will inform to the customers that our product will
be available in the market

Persuade
we will tell us to the customers that our product is better
than the others

Remind
We will remind to the customers that detox water is
useful for their health
 Advertisement Budget

Affordable method

We will choose affordable method

because we have the less budget and we will
promote our product within the our budget.
 Designing a Message

Content

In the message content we will convince people to buy our

product because our product is good for the health and reasonable
for the consumer

Messgae Structure
Message Structure will be according to the
market trends because our target market is teenagers and young
man.

Message formate
We will hire a celebrity for the message deliver
because peoples like celebrities
Media decision
Local tv channels
Local cable operators
news paper
Bill Boards
Brochures
 Feedback
we will collect feed back from
the customers
Sales promotions

Consumer promotion
Trade promotion
Personal Selling

Convincing the Peoples

personally
 Public Relation

We will create relation with our

customers
Direct&Digital marketing

Social media
Mobile marketing
Online marketing
PRODUCT LIFE CYCLE
 
The product life cycle has four very clearly defined
stages each with its own characteristics that means
different things for business that we are trying to
manage the life cycle of Detox water. In these
stages our company will try to build product
awareness initially and then eventually strive to
optimize sale and capture market share in flavored
water.