Facebook Ads

There are several considerations to be noted before making the advertisements for the business.

I. Creative II. Ad Copy III. Target Audience

• should be a thumb stopper,
designed by our artist in
compliance with the Ad Policy by
Facebook
• show summary features of the
product or services that you offer
• concise and accurate with the
message and tone we are
providing
• concise and accurate • will be based on the research and
• includes level of copywriting to interest of the persona we are
make the audiences read the looking for
whole message • location: we will be testing the
location in which we can gather
the right audiences for our ads
 Week 1: Preparation of Materials and Planning
Audience Research: we will create a persona for the audiences and look at their behaviors that
will fit your brand.

Competitors’ Research: we will do research for your competitors and look for their effective
techniques in which we can duplicate or innovate.

Creatives: Designing of creatives that will embody the message of our Advertisements to our
audiences

Sets of Ad Copies: We will create ad copies that will be concise and accurate for our Ads and will
be tested within the duration of our campaign.
 Week 2: Campaigns Creation
We will introduce your brand to the appropriate audiences to perform the first touchpoint to them
as they are classified as cold audiences. These people are targeted with their interests and behaviors
that are recorded on Instagram and Facebook.

We will run 2-3 sets of campaigns to reach our goal. One is for brand awareness and the second one
will be the direct approach ad.

Campaign 1: Brand Awareness Campaign 2: Direct Approach; Lead

• This includes engagement with the
existing post and increasing the social
proof of your brand.
• Video Views Campaign is to increase
the thru play of videos that are created.
Re-targeting will be done according to
the response of audiences.
Generation or Conversion Ads
• We will take on the direct conversion to
optimized ads as we go along. We will
be able to collect data within this week
and might get our goal if we hit the right
mix in our ads.
 Week 3: Analysis And Split Testing
In this week, we will study the information we have gathered about the audiences, geographical
locations, types of ads, and ad texts that have been successful. Don’t worry. Even if we don’t have
the winning ad yet, we can use our powerful A/B testing platform to test variables and find a
winning combination.

We want our customers to make an informed decision when they’re ready to make a purchase.
That’s why we will do our re-marketing campaign that is designed to keep them up to date with the
latest news and offers about your brand. More likely, conversions and income generation will
happen this week depending on the outcome of our campaigns.
 Week 4: Killing and Scaling
We’re expecting some good results from our latest campaigns. We’ll probably scale our successful
campaigns and stop the unsuccessful ones.

We can also try to optimize and scale our campaigns through Facebook Lookalike Audiences. This
will allow us to continue reaching the same kinds of people who already engage with our content.