P R E SS RE L E A S E

R. ARRYO PRAWIRA Y.
1882050037
PREMISE
• HOW TO CREATE OR HOW TO WRITE A PRESS RELEASE IS THE SAME AS WRITING A NEWS STORY.

• IN OTHER WORDS, THE SCRIPT OF A PRESS RELEASE IS THE SAME AS A NEWS STORY-ESPECIALLY
STRAIGHT NEWS.

• IN MAKING PRESS RELEASE AS A NEWS CONTAINS THE FACTS OR EVENTS WITH 5W + 1H NEWS
ELEMENT CONTENT.
5W+1H
• WHAT - WHAT HAPPENED, WHAT EVENTS.
• WHO - WHO THE PERPETRATOR OR THE PERSON INVOLVED IN THE INCIDENT
• WHY - WHY IT HAPPENED, THE BACKGROUND, THE PURPOSE, OR THE CAUSE
OF THE INCIDENT.

• WHEN - WHEN IT HAPPENS, THE TIME ELEMENT (DAY, DATE, MONTH, YEAR,
HOUR).

• WHERE - EVERYWHERE, THE SCENE, THE LOCATION OF THE EVENT.

• HOW - HOW DOES THE EVENT TAKE PLACE, DETAILS, DETAILS,
CHRONOLOGY, SCHEDULE, RUNDOWN, ATMOSPHERE, ETC.
THE PRESS RELEASE MUST ALSO CONTAIN NEWS (NEWS
VALUES) AS FOLLOWS:

• ACTUAL - NEW EVENTS, NOVELTIES, WILL AND CAN HAPPEN, WARM.

• FACTUAL - ACTUALLY HAPPENS, THERE ARE FACTS AND DATA.
• IMPORTANT - PUBLIC. IMPORTANT PEOPLE IMPORTANT
• INTERESTING - ATTENTION-GRABBING, ADDS TO CURIOSITY OR CURIOSITY.
• PRESS RELEASES THAT MATCH THE NEWS WILL BE EASY AND FAST BECAUSE THE
CONTENT IS LOADED, FIT TO BROADCAST, OR WORTH POSTING (PAS POSTED).
PRINCIPLE OF WRITING: INVERTED PYRAMID PATTERNS

• THE PRINCIPLE OF WRITING THE RELEASE IS ALSO THE SAME AS

WRITING NEWS, IS SING THE PATTERN OF INVERTED PYRAMID
(INVERTED PYRAMID).

• THE PRINCIPLE OF THE INVERTED PYRAMID MEANS PUTTING

FORWARD THE MOST IMPORTANT FACTS AS SHOWN
• THE MOST IMPORTANT FACTS ARE WHAT, WHO, WHEN, WHERE-WHAT
EVENTS, WHO IS INVOLVED, WHEN, AND WHERE.

• IMPORTANT FACTS ARE THE ELEMENTS OF WHY AND HOW - THE

BACKGROUND AND DETAILS OF EVENTS OR EVENTS.

• THE NEXT FACTS CAN BE BACKGROUND INFORMATION, SUCH AS A

SHORT PROFILE OF INSTITUTIONS / AGENCIES
EXAMPLE
THE CLOSING OF GIANT SUPERMARKETS
•ON THE ROAD TO THE CLOSING OF “GIANT SUPERMARKET,” MANY STORES
ARE BEING RUSHED IN A STAMPEDE TO BUY GOODS BY VISITORS. BEFORE THE
COMPANY PT. HERO SUPERMARKET ALREADY NOTICED THAT ALL BRANCHES OF
“GIANT SUPERMARKET” WILL BE CLOSED AND THE REMAINING CLOSED
SUPERMARKET WILL BE DIVERTED TO FOCUS THEIR BUSINESSES TO THE TRADING
BRANDS OF IKEA, GUARDIAN PHARMACY, AND HERO SUPERMARKET. THIS
HASTENED CLOSING PLAN FOR THE BRANCHES AVAILABLE AROUND INDONESIA
WILL BE STARTING ON 31 JULY 2021.
ONE OF THE SHOPPING CENTERS CONTAINING “GIANT SUPERMARKET” ON SOUTH
KALIMANTAN, MADE A STAMPEDE OF NECESSITY SHOPPING BY THE PEOPLE IN SOUTH
KALIMANTAN. THE CAUSE OF THE PRICE CUT WAS IMPOSED BY THE RANGE OF
DISCOUNTS FROM SMALLEST UNTIL THE 70% OF THE FULL COST. WITH THE HELP OF
THE WEBSITE “BANJARMASIN.CO.ID”, ON YESTERDAY OF SUNDAY 30 MAY 2021,
THERE’S AN OCCURRENCE OF THE RISING NUMBER OF VISITORS IN THE STORE WHICH
SELLS THE EQUIPMENT AND THE EVERYDAY NEEDS FOR THESE TOWNSPEOPLE.
THE MANAGER OF PT. HERO SUPERMARKET SAID THE CLOSING SCHEDULE OF
ALL BRANCHES OF “GIANT SUPERMARKET” WILL BE DUE ON JULY 2021
INCLUDING THE BRANCH THAT AVAILABLE IN BANJARMASIN CITY. PT. HERO
SUPERMARKET TBK. WILL CLOSES ALL SUPERMARKET BRANCHES AND THEIR
RESPECTIVE OWNERS.
THIS THING IS WORKED AS A STRATEGIC BUSINESS STEP FOR HERO, MEANWHILE,
HERO WILL BE TRANSFORMED OF THE 5 GIANT SUPERMARKETS INTO IKEA WHICH
DECLARED AS THE NEW FOCUS FOR HERO GROUP. ACCORDING TO THE PRESIDENT
DIRECTOR OF HERO SUPERMARKET, PATRIK LINDVALL, THE 3 BRANDS SAID ABOVE
HAVE A VERY HIGH POTENTIAL GROWTH COMPARED TO GIANT. RELATED TO HOW
THE FATE OF THE GIANT’S EMPLOYEE JOHN PATRIK TO PROVE THAT THE
COMMUNICATION PROCESS WITH AROUND FELLOW EMPLOYEES BEING IMPACTED
BY THIS COMPANY WILL TAKE PLACE WITH FULL EMPATHY AND FEELING RESPECT.
THANK YOU