CASE STUDY ON ROYAL HOTEL

BUSINESS OF HOSPITALITY

Shubham sobti - IIHM18DL162

Rifat Razia - IIHM18DL091
Pranay cholkar -
 OBJECTIVE

 INTRODUCTION
 HUMAN RESOURCE & PEOPLE MANAGEMENT
 DIGITAL MARKETING
 FOOD & BEVERAGE
 CONCLUSION
 REFERENCE
 APPENDICES
INTRODUCTION The epidemic created a lot of anxiety and
economic chaos in many enterprises throughout
the globe. The tourism and hospitality industries
are severely impacted by the epidemic. As a
matter of fact, COVID-19 has also changed
customer expectations and desires. The forecasts
and trends that will eventually influence hotels
ought to be considered carefully. As a new world
consultant, would like to recommend a variety of
ideas for the Royal Hotel Kolkata to assist the
brand to plan and take actions to reduce long-
term coronavirus effects and speedily recover.

Departments such as human resources, marketing

and food and beverages will be the focus of this
research.
 HUMAN RESOURCE
&
PEOPLE MANAGEMENT
HUMAN RESOURCE
&
PEOPLE MANAGEMENT
D I G I TA L M A R K E T I N G
 FOOD & BEVERAGE

The food and beverage services sector adds substantially to the profitability of
the hotel business. With growing significance of corporate meetings and a
variety of personal and social occasions, a huge number of consumers frequent
catering companies. As a result, enhancing food and beverage operations will
contribute to the overall expansion of the Royal Hotel in Kolkata.

• HOME DELIVERY
Finding new modern tactics to surprise consumers is an important element of
hotel operations in the COVID period. In terms of food and beverage, it is online
delivery. bars are looking at methods to transport beverages to clients' homes,
whereas restaurants are increasingly giving extras, such as candles,
complimentary meals etc.

• CHATBOTS
Chatbots are another important hospitality trend associated with customer
support, and they may be very beneficial for providing quick replies to queries
even though human personnel are absent. This will assist in lowering labor
costs and increasing hotel efficiency by giving essential input.
 FOOD & BEVERAGE

• CONTACTLESS SOLUTIONS
Touchless solutions based on Artificial intelligence and digital payment alternatives, as well as QR-based menus,
are expected to become the latest trend for the hospitality industry, changing industry norms for the post-COVID
age and will help the royal hotel to increase profit.

• HEALTHY AND ORGANIC FOOD

Agricultural vegan meals had become a latest trend in 2020, as customer needs shifted strongly toward vegan and
organic food. As a result, menus are being updated with healthy foods such as gluten-free, dairy-free, low fat,
vegetarian, and organic selections. Many restaurants have begun to provide guests with customized meal
alternatives, such as the ability to order healthy organic cuisine via smartphones.

• ROBOTS FOR SERVICE OR COOKING

Restaurants may be able to utilize robots to perform foodservice tasks. This is especially beneficial when
interacting with customers who want to avoid direct contact with other people as much as possible. This might be
a one-time investment that reduces labor costs and makes clients feel more secure while visiting a restaurant.
RECOMMENDATIONS
RECOMMENDATIONS