Client

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Slides Best Practices

1
Conducting primary research to build UIUC student Client
Client
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profiles and obtain feedback on current processes
Survey Results Focus Group
30 members projected

620 responses
1000 expected

Demographics Financial Support

UI / UX Marketing Consumer
Feedback Trends Preferences
Spending Habits Loan Stigma

Creating student profiles at UIUC to draw correlations Obtaining qualitative analyses and feedback from target
and optimize marketing strategies market at UIUC on current Thrive Cash systems

Thrive Cash can identify student profiles through surveys, which will help to draw correlations and
create focus groups to best tailor to the target audience in future marketing campaigns
Sources 2
Problem statement and details on research Client
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conducted based off discussions with PeroPure
Actionable, Meets demands &
charitable cause benefits household

NGOs in Commercial
Hard to gain More profitable,
developing Markets
profits, low RoI higher RoI
countries

Potential growth Immediate

path in future ! implementation

Initial PeroPure company direction Revised company direction

For the immediate future, PeroPure has decided that exploring commercial markets with their
device would be the most profitable and most approach
Sources 3
A look into growing PeroPure’s online presence and Client
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future expansion into different distribution channels
1. Utilize the analytics and search trackers
1 to optimize advertising strategy plan 3
2. Add reviews and testimonials to the
website
3. Finalize customer segmentation

Product release
Build own private website Grow customer base Expanding distribution channels
Pre-launch Product
1. Expand into Amazonadoption
or other online
retailers
1. Determine the best e-commerce -Amazon: $39.99 membership & 8% referral
platform for PeroPure’s needs 2 fees
Shipped by Amazon
2. Determine shipping rates for -Newegg: $0-100 membership & 12%
competitive shipping contracts commission
3. Start search engine advertisements to Landing page and shipped by
Newegg
build brand awareness
2. Expand into small regional stores
3. Optimize fulfillment process for orders
(inventory, ordering, shipping, returns)
PeroPure should utilize both online retailing options, at different stages, to get their product our
most successfully to customers
Sources 4
A thorough study of Shopify and the features Client
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it offers as an e-commerce platform
• PeroPure must reach out to 3rd party
advertisers
• Thousands of plug-ins available:
No • Search engine advertising: Google
10+ business aspects (shipping,
Advertising • Social media advertising: Facebook
sales, marketing, customer
Plug-Ins • Analytic trackers can be deployed
support)
with Shopify
• Subscription-based pay as-you go
• Deploy on demand

• PeroPure must handle its own

inventory and fulfillment
Features No • 3rd party fulfillment: plug-ins
• Setup in 1 minute: No barriers to of Shopify Fulfillment available
register • Shipping rate calculator
• Pricing start at $29/month
• Full customization over design
Setup
• No restrictions on future updates
• Unlimited product line and data • Accept all major payments
storage • 3rd party providers for international
Payment
• Automatic sales and tax reporting trading
• Supports foreign exchange rate payment

Shopify is a versatile, flexible, and integrated e-commerce platform that can support PeroPure’s
needs at different stages from small e-commerce to physical presence with customizable features
Sources 5
Overview of the Computer Science, Economics and Client
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Data Science major provided by MIT
History Risks
• Analytical approach to
• The program started in Fall 2017.
• Provided by the Department of understand economical subject will
Electrical, Computer and be a challenge.
History • Some subjects have prerequisites
Economics.
outside of the program.

Publicize
Cost
Risks
Publicize Opportunities
• Student poll was taken from all the
three departments. • Exposure on how to solve a
• More than three quarters of problem using mathematical
students were interested. models and statistical evidence.
Opportunities • Helps students to bridge the gap
Curriculum
Curriculum between economics and
• Known as 6-14 major.
computational design and
• 6 refers to the courses to be taken
integrate both to develop new
from Computer and Electrical solutions.
department. • Virtual markets such as Amazon,
• 14 refers to the subjects from
eBay and Uber are applications of
Economics department. this major.
This course prepares students from multiple majors to solve problems at a global level. It also
aims to prepare students to understand and design the kind of systems that are coming to modern
life.
Sources: https://news.mit.edu/2017/mit-creates-new-major-computer-science-economics-data-science-0904 1
Overview of different types of pricing strategies Client
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PeroPure could implement
Competition-based pricing Value-based pricing Cost-based pricing

$
A strategy of setting the price of A strategy of setting the price of A strategy of setting the price of
the product mainly based on the product mainly based on the product mainly based on the
competitors' prices and perceived value of that product costs associated with the
products by consumers product
Based on available information IBC looked further into competition-based and value-based pricing
for PeroPure
Sources 7