Brand Extension: Bajaj Auto Limited

Essentially a brand extension is viewed as a category extension where the

parent brand makes an entry into a different product category. Bajaj Auto
Limited also manufactures Apart from that Baja Auto has two more subsidiaries
providing services in a new category, namely:

Bajaj Auto International Holdings BV Bajaj Auto Holding Ltd.

Bajaj Auto International Holdings B.V. Bajaj Auto Holdings Limited is a

is a Netherlands based wholly owned
subsidiary of Bajaj Auto Limited with
the object, interalia, of carrying out
investments in ventures abroad.
Public incorporated and it is involved
in Other financial intermediation.
This group includes financial
intermediation other than that
conducted by monetary institutions.