 Activity - Fact or Bluff: Knowing the

Nature and Characteristics of

Research
 Directions: Say “FACT” if the given
statement is true and “BLUFF” if
otherwise.
 Research must always give correct or
accurate data.

 FACT
 Research and inquiry are exactly
synonymous.

 BLUFF!!!
 Research must be instrumental in
solving problems affecting the lives of
people in a community.

 FACT
 Good research report uses complicated
language.

 BLUFF !!!!!!
 Research must take place in an
organized or orderly manner.

 FACT
 Why do we need to understand the
nature and characteristics of research?
 How important is research to our life?
 Activity – A Picture that Paints a
Thousand Words
DIRECTIONS:
 A set of pictures will be flashed to you
one at a time. As the first picture is
shown, you have to pass a ball to the
person next to you at your respective
tables while singing the Filipino folk song
Bahay Kubo. When the teacher says
STOP, the one holding the ball will form a
question or problem about the given
picture. The procedure is repeated until
the last picture.
Think…
 How will you find the answers or
solutions to the questions or problems
you have formulated?
 Is research applicable in these
situations?
 Do you have any idea about the
methods of research that we can use in
these situations?
Qualitative vs Quantitative Data
Learning Objective
Differentiate quantitative from qualitative
Group Activity –Critique Me if You Can
 Each group shall give any
information that could be
obtained from the photograph of
the carabao.

 The group will write their output

in the Manila paper.
Each group will choose a representative
and share their insights or output.
Tell something about me
 ANALYSIS
1. What are your important
observations about the data or
information in the activity?

2 Based on your evaluation,

which do you think is a
qualitative data? Which is a
quantitative data? Why?
 Let us find out…
 Qualitative
Research
 vs.
 Quantitative

Research
Qualitative vs Quantitative Data
Qualitative Data Quantitative Data
Overview: Overview:
• Descriptions. • Deals with numbers.
• Data can be observed but • Data which can be measured.
not measured. • Length,
• Colors, • area,
• textures, • volume,
•smells, • weight,
•tastes, • speed,
•appearance, • time,
•beauty • temperature

•Qualitative → Quality • Quantitative → Quantity

Example 1: Oil Painting Example 1: Oil Painting
Qualitative data: Quantitative data:

• colors, • picture is 10" by 14”

• smells old and musty • with frame 14" by 18”
• texture shows brush strokes of oil paint • weighs 8.5 pounds
• peaceful scene of the park • 140 square inches
• masterful brush strokes • $300
Example 2: Latte Example 2: Latte
Qualitative data: Quantitative data:
• robust aroma • 12 ounces
• frothy appearance • temperature 1500 F.
• strong taste • serving cup 3 inches in height
• glass cup • cost $4.95
Example 3: 6th Grade Class Example 3: 6th Grade Class

Qualitative data: Quantitative data:

• friendly • 280 students
• Great Scientists • 148 girls
• Excellent students • 132 boys
• positive school spirit
Let’s have some more…
 Activity – Chart It On
 Directions: Complete the chart
with needed information on the
distinguishable characteristics of
quantitative and qualitative research.
Check your answers….
Finance Group
Criteria Qualitative Research Quantitative Research

Purpose  To understand & interpret To test hypothesis, look

social interactions at cause & effect, & make
predictions
Size of  Smaller & not randomly  Larger & randomly
Group selected selected
Studied
Variables  Study of the whole, not Specific variables studied
variables
Type of  Words, images, or objects Numbers and statistics
Data
Collected
Marketing Group
Criteria Qualitative Research Quantitative Research
Form of Data Qualitative data such as Quantitative data based
Collected open-ended responses, on precise
interviews, participant measurements using
observation, fieldnotes, and structure and validated
reflections data-collection
instruments
Type of Data Identify patterns, features, Identify statistical
Analysis themes relationships
Objectivity &  Subjectivity is expected Objectivity is critical
Subjectivity
Role of  Researchers and their Researcher & their
Researcher biases may be known to biases are not known to
participants in the study and participants &
vice versa participants
characteristics are hidden
from the researcher
Accounting Group
Criteria Qualitative Research Quantitative Research

Results Particular or specialized Generalizable findings

findings that is less that can be applied to
generalizable other populations
Scientific Exploratory or bottom-up: Confirmatory or top-
Method the researcher generates a down: the researcher
new hypothesis and theory tests the hypothesis and
from the data collected theory with the data
View of  Dynamic, situational, social Regular and predictable
Human and personal
Behavior
Most Explore, discover, and Describe, explain, and
Common construct predict
Research
Objectives
Management Group
Criteria Qualitative Research Quantitative
Research
Focus Wide-angle lens; Narrow-angle lens;
examines the breadth & tests specific
depth of phenomena hypotheses
Nature of Study behavior in a Study behavior under
Observatio natural environment. controlled conditions;
n isolate causal effects
Nature of Multiple realities; Single reality;
Reality subjective objective
Final Narrative report with Statistical report with
Report contextual description correlations,
and direct quotations comparisons of
from research means, & statistical
participants significance of
findings.
So what now??
 What makes quantitative research
different from qualitative research?
 Is it possible for these methods of
research to be utilized in one study
alone?
 Which of the two is important? Why?
 In what aspect/situation of your life can
you apply quantitative research?
Qualitative research?
Group Activity – Qualitative
vs Quantitative Sorting
Activity
Directions: Decide whether the following
topics or research questions is qualitative
or quantitative. Sort and paste them on the
chart provided.
Group Activity – Qualitative
vs Quantitative Sorting
Activity
 How do the businessmen of Brgy. Lucap view the
“networking” or the multi-level marketing style of
business?
 Banking: Then and Now
 How do the ABM students feel about their strand?
 What percentage of student participants of the study
are taking the ABM strand?
 What is the degree of satisfaction of students taking
the different SHS tracks?
 The Why and How of Accounting Ledger Use
 Qualitative Quantitative
   
 
 
 
   
 
 
   
   
Write the statement in column A if it is
quantitative and column B if it is qualitative.
ASSIGMENT/HOME
DELIGHT
 Think at least 3 researchable
problems/questions related to your
specialization and be able to determine
whether it can be solved qualitatively or
quantitatively. Write your answers in
your notebook.
Ponder on it…