Marketing activity Plan 2018

Objectives
• Improve the Awareness of the Spendtours Brand
• Making the customers aware about the existing packages of the
company
• Obtaining at least one customer within first three months
Channels of Promotion
• Social Media
• Exhibition Stalls
• Email marketing
• Web banners
• Social media competitions
Social Media
• Main social media modes will be Facebook and Instagram
• Social media creatives will be created in a manner where the potential
clients will get an interest towards the country
• Trivia with regard to the country
• Ex: What is the scenic place which was selected as one of the wonders in the world?
• Name three things you can do at Mirissa?
• Special posts will be made in the native languages which will be
focused
• Certain Social media competitions to be held.
Exhibition Stalls
• Splendtour to purchase exhibition stalls and exhibit the packages ETC
• This will be for the Locals in order to stabilize the income
Email Marketing
• There are two options that can be done
• Bulk email shootout to without filtering – Local & Foreign
• Filtered email shootout to the individuals who would fall in our potential
customer list
• Ex: sending Email to the director of ABC of UK
Web banners
• Hosting a web banner in the most visited websites of our key target
group
• Ex: Most of the British visit ESPN cricinfo. This is a good site to host a web
banner – Subject to budgets
Time Line
May June July Aug Sep Oct Nov Dec
Social Media
Social Media Competitions
Email Marketing
Exhibitions
Web Banners
Thank You!