Garton Approaches

• Story Telling – What is this?

• Shareable Social Media Content – Videos? Pictures?
• Customer Centric Marketing ? – What is this?
• Who are our Target Customers?
• What do they want?
• What do they search more often?
• Consistent & Authentic
• Holistic Approach
• Following the brand guidelines
USP for Garton’s Cape
• Location – Unique Placement of in between the Sea and the “Kalapuwa” –
River and sea experience
• Comfort – What are the aesthetics, design , How the stay will make their life
better
• Value/Price – How the hotel will save money? – Not meaning it’s cheap

• Need to pick the strongest – Check reviews – Further backed by guests’

reviews
• USP – It’s what the guests think
• Positioning – Luxury Boutique
Location
• Nearest Attractions of the Hotel
• Stilt Fisherman – Ahangama
• Scuba Diving
• Surfing Spot
• Handunugoda – Tea Plantation & Center
• Madol Duwa
• Folk Museum
• Unawatuna
• Mirissa
New Campaign – Event Ideas
• River and sea experience – dining , fishing,
• Cook with “Chef’s Name”
• Day Out Packages – One day
• Ratings
• Tour packages
• Testimonial
• Monthly promos – 1 night FB for a family of 4
• Attractions
• Recipe demonstrations – 30 sec videos (Cocktails and foods)
• Annual event host by the hotel – Beach activation
• Special days related campaigns
• 3rd part online review – blogs and etc
• Food and accommodation
• Stories