SUPPLY CHAIN OF

DELL
Presented by:

R Pooja
Shruti sharma
Umeshwari Rathore
INTRODUCTION: DELL
 FOUNDED IN 1984

 It is a multinational technology corporation

that develops, manufactures, sells and
supports personal computers and other
computer related products.

 Products: personal computers, servers, data

storage devices, network switches, software
and computer peripherals.
The supply chain of dell includes:

 The customer

 Dell’s Website

 Dell assembly plant

 Dell’s suppliers

 Their suppliers
Types of supply chains:

depending on timing of execution:

 PULL PROCESS
 In a pull-based supply chain, procurement, production and

distribution are demand-driven so that they are coordinated

with actual customer orders, rather than forecast demand

 PUSH PROCESS
 With a push-based supply chain, products are pushed

through the channel, from the production side up to the

retailer.
Process cycle of DELL:

 Customer order and manufacturing cycle -

pull process

 Procurement cycle - push process

Push/Pull View of DELL Supply Chain:

Customer Order
Procurement cycle and Manufacturing
cycle

PULL PROCESSES
PUSH PROCESSES

Customer
Order Arrives
Competitive strategy : DELL
To provide large variety of customizable
products at Reasonable price.

New product development strategy: DELL

Designing products that are easily
customizable, i.e designing common
platforms across several products
Supply chain strategy: DELL

 To achieve high flexibility and responsiveness.

Supply chain responsiveness: DELL (capabilities

of DELL’s supply chain)
 Respond to wide range of quantities

demanded
 Try to meet short lead times

 Handle a large variety of products

 Build high innovative products

 Handle supply uncertainty

 Distribution in the supply chain:

Distribution refers to steps taken to move and store a

product From supplier stage to customer stage in the
supply chain.

Types of distribution networks:

Manufacturer storage with direct shipping and in

transit merge
Distributor storage with carrier delivery & last-mile
delivery.
Retail storage with customer pickup.
  
 Manufacturer Storage with Direct Shipping :

Manufacturer Storage with Direct Shipping

DELL assembly plant
DELL web Customers
Product Flow
Information Flow

 In-Transit Merge Network :

In-Transit Merge Network units
website
Product Flow
Information Flow In-Transit Merge Customers