Dell Technologies: Bringing

the Cloud to the Ground

Brea Hebb
20 of September 2021
  Dell's acquisition of EMC was an attempt to broaden and lift its
value. With data center (storage) capability from EMC, and
client/server capability from Dell, Michael Dell saw an
Introduction opportunity to create a strong foothold in the data center market
Historical Analysis of Dell for the next decade. The move towards cloud services had
started more than a decade ago, and it was accelerating at an
annual growth rate of 25%.
  Digital transformation could affect every aspect of a company’s
operations, from hiring employees to supporting long-term
customer value.

Identification of  Data security restrictions, the gradually increasing cost of using

public cloud services made them economically inefficient for
the Primary many applications where predictably large quantities of

problems or essential data accumulated over time. This led to an increase in

usage of private cloud systems.

issues  Growing competitive forces plus overall changes in the market

structure resulted in a steady decline in Dell’s share of the
global PC market
• The market was undervaluing the company, failing to value the diversification and
expansion reflected in its recent acquisitions
• Dell could not take on the demand generation alone in all customer segments. It
inevitably had to use channel partners
• Dell did not have a homogenous product portfolio anymore
• Channel partners often brought complementary (and sometimes substitute) products that
Dell did not have in its portfolio (e.g., storage) and other hardware and software services
that customers needed.
• Dell had a limited number of such global alliance partners (about 50) who worked with
Dell, to serve large enterprise accounts
• It has no formal sales hard deck (though countries are now free to implement ‘channel-
only’ customer segments) and internally sets both direct and indirect sales targets across
all customers.
 Although Dell achieved its remarkable advantage
over other corporation in the market by having
Strategy Analysis remarkable supply chain management. Dell creates
technology to tackle information. By being
Based on company of Dell indulged in the consumer purchasing mechanism
they are able to determine their consumer needs and
requirements
 Forces Analysis
The forces analysis of Dell are as the following:
• Dell compete it’s competitors in the software and hardware mechanism and machinery.
• Dell offer always different products from its competitors by directly sending to it’s customer.
• Dell offers premier card to it’s customers who purchased their premier credit card and offers six months
warranty too
• Dell is the biggest industrial leader in the market.
• Dell followed simplest mechanism by depending on learn and doing
• Dell is the cheapest leader in the market.
• The company operates with two certain CPU suppliers one is Intel and the another one AMD
• Dell is performing well with a chip.
• Although Dell is switching to it’s best supplier at a best cost
• Lastly if the customer have a Dell primeir card then he or she will not be cost or priced enough while
purchasing products from the company
 Financial Analysis
• Dell Technologies are supported by a various other companies in the glove
• Dell is mainly right now operating in 180 coutries among a globe with its new
technologies and developments.
• Dell marketing engine consisting of 39,000 sales whereas global network have 200,000
channel partners.
• DFS offers a consumer payment flexibility and enable the synergies among the
organization.
• DFS funded over $9 billion of organizations in fiscal year 2021.
• DFS maintains a $10 billion worldwide portfolio of high quality financing receivables.
• Dell employs over 34,000 full time service and support professional’s to operate with
24,000 vendor managed service centers.
• Dell tackled with supply chain management very well with over $70 billion yearly
procurement expenditures along with 750 sections of distributional centers.
 Competitive Analysis
• Dell has 363 offices spread among the world and remarked as a third largest
manufacturer and vendor in the globe.
• Dell total revenue which beats the project in billions.
• Dell has a very strong background and reputation and also termed as world’s best
employees.
• Dell shapes to a wide range of offerings to maximize it’s stability and efficiency in the
market.
• Line of latitude rugged express of Dell is regarded as the most durable and practical
laptop in the market.
• Although it’s an organization where consumer’s allowed to walk in the shops and
customize their laptops.
• The company is pleasured and respected in the market due to it’s products and
efficiency.
• The company is termed as an innovation and resilient by its projected earnings.
• Company is maximized its investment in R&D in billions.
 Strategy
Alternative’s Strategic Management Alternative’s
The organization cloud strategy has a consumer’s demands to have opex-driven mechanism of doing a business which the organization have more power to
control over its costs and production.

Based on the company of Dell Stated

 Business Level Strategy Alternative’s
• Today Dell was only recognized by it’s products and technologies that they have adapted .
• Dell has an appetite for it’s acquisitions.
• Dell is now known for its corporate product like software,storage system and hardwares.
• Presently Dell Technology has been developed its CloudFS storage solution in cooperation
with Virtual machines and Google, and added assistance for VMware Tanzu Virtualized
Power system and Cloud Computing Basis 4 to their on-site VxRail hyperconvergated
facilities (HCI) systems.
• Dell advocates lowering IT expenses more vigorously by consolidating cloud governance.
• Dell is trying to push for a control plane that is already large - scale distributed for single
unified and microservice-based apps in on-site IT climates. The most work demands may
enter the platform, and yet Colbert has noted that the great majority of the caseloads of the
applications and the information remain in IT surroundings on location.
 Corporate Level Strategy Alternative’s
• Growing or expanding by a few clicks.
• Deploying workloads amd solutions with a few clicks.
• Optimizing resources.
• Ordering the services thru a self-service mechanism.
• Managing public and private cloud resources.
• Discovering a services from a single and modern marketplace.
Recommendation and
Rationale
Based on the company of Dell
Dell Cloud is on demand varies as an
enterprise-category, manufacturing-as-a-
service solutions which hosted in a safe
Dell information vendor. vCloud
provides the software, hardware and
skills which enable the organization to
transition existing Vmware virtualized
workloads to the cloud.
 Recommendations
• Dell partners must meet on the criteria within a single business unitto satisfy it’s
requirements
• Partners can promote the Dell audits of revenue and training skills very early besides
yearly.
• Dell have to make high number of leads.
• The organization must attain a better commitment.
• The segmentaion level of Dell shall be place on the top of pyramid.
• Dell must have to allow its team members to enhance and create more stability in it.
• Get to the cloud faster and achieve higher application performance.
• Trust the reliability of Dell Technologies technology that offers up to six 9s availability
and enterprise-grade security.
• Gain the agility of multi-cloud access while maintaining control of data, moving data
from non-premises infrastructure to the cloud as needed.
 • Rationale
• Dell transformation is necessary to adhere a change in it’s landscape.
• Dell should be removed from public markets.
• Dell contends a need for significant changes in terms of expanding final IT functionality,
expanding selling protection in emerging economies, and competing in resurrect the
industry's financial statements is anticipated to result in a decrease operating profit in the
near term.
• Dell is run by two equity investments, who could "supply extra capital if necessary" to
shareholders' metres.
• Recovering Dell's significant debt whilst also remaining general population is not really a
perfect option, because it would "reduce the financial freedom of the corporation and harm
the firm's capacity to adapt on a financial or corporate slump."
  Cloud computing is outspacing the organization.
 The business values can be realized by consumer’s of all
sizes.
 Simplest and easily to tackle with these services.
Conclusion  Secuirty compliance and monitoring will be
accomplished by a careful analysis and planning.
 Third party ensures that the services are getting updated
and efficient.
Thank You
2021