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Chapter 11 Case Study
Chapter 11 Case Study
Spirit of Family
Good Quality Culture
and Fun
8 Success
Marketing
Secrets
As per scrutiny of the gist of the case or its issues and
concerns, the proponents strongly recommend the
adoption of the four approaches, to wit:
• The conduct of Training Needs Analysis including
organizational analysis, task analysis, and
person analysis while considering factors such
as: employees readiness to training, learning
environment, and transfer of learning;
• Participatory Planning of the training;
• Implementation of the training from the practical
administrative arrangements to its carrying-out
phase:
• Training evaluation.
Though Jollibee is already a dominant market leader in the
Philippines, there were always be some components of the
organization that need to be given ample attention.
One of the notable components is the pool of employees
who are considered to be the heart of every
organization and a walking representation of the
company where they work for.
Inappropriate behavior towards customers, actions and
response towards work is slow and unhurried and, isolation-
type behavior among new employees, were just some of the
typical attitude and behavior of the employees that could
ultimately affect not only their services to the customers but to
the image of the organization, which is true to the case of
Jollibee – Cagayan de Oro.
Therefore, the organization must look for a definite
solution to improve such employees’ attitude and
behaviors and finally put an end to such shortcomings in
the branch, like the utilization of TQM Excellence Model
and the conduct of Training commencing through a
participatory analysis and designing, with evaluation.
With these, an organization may expect each employee to
be at their best all the time as they abide by to the
company standards set by the management so as to
uphold the positive image of the organization, like Jollibee
topping the race in the fast food industry.
Thank you!