CASE STUDY 7.

1 The Conventa Exhibition’s

sustainability features

Group C
John Renald Dael
Oscar Alicarte Jr.
Gerry Louis Gallano
Micah Angela Reyes
April Vincence Ravelo
 INTRODUCTION
 Conventa is the leading meetings and incentive travel trade show in
Southeast Europe (Slovenia, Croatia, Montenegro, Serbia, Bosnia and
Herzegovina, Macedonia, Romania, and Bulgaria). (Kovacic 2010).
 They are known as a tradeshow for carefully selected buyers with a direct
interest in the region, and they had over 250 top-tier buyers, including
corporate meeting and incentive planners, associations, and event agencies
and Exhibitors came from 16 different countries, including Austria, Bosnia
and Herzegovina, Bulgaria, Croatia, Estonia, Georgia, Greece, Hungary,
Italy, Montenegro, Poland, Russia, Serbia, Slovakia, Slovenia, and Ukraine.
(Conventa 2009)
Conventa aimed to leave a positive and lasting legacy in the
community while reducing its environmental impact.
 KEEP IT LOCAL- Conventa organizers use local knowledge, partner with local
suppliers, and engage members of civil society to support the local economy and
promote local traditions and heritage.
 Engaging stakeholder- Conventa encourages close collaboration with key
stakeholders in order to jointly identify sustainable issues and key performance
indicators. Conventa strives to make sustainability an integral part of trade show
management by engaging interested parties.
 4R-Conventa aims to follow the 4R principles of rethink, reduce, reuse, and
recycle throughout the life cycle of sustainable event management. Conventa
makes sustainable decisions to reduce waste generation, prefer products with a
high recycled content, and reuse or donate materials from conception to planning
and implementation.
4R principle of Conventa - Rethinking, Reducing, Reusing,
and Recycling.

 Conventa stand was thus made of naturally dried domestic pine wooden
crates, which were reused for the 12th time at EIBTM.
 Conventa Eco Day is to raise awareness of the importance of sustainable
development in the meetings industry, to encourage meeting suppliers to
implement sustainable measures, and to showcase some green initiatives
carried out within the Conventa framework.
 The Eco Village, which features suppliers of eco-friendly products and
services aimed at the meetings industry, is a new addition to this year's
Conventa. Thus, the Eco Village presents actual sustainable solutions
through which meeting professionals can add value to their products.
Conventa Exhibition Focuses

 Conventa focused on assessing its environmental,

economic, and social impacts, as well as implementing
sustainable practices
 Conventa focused on measuring and reporting on a
limited number of metrics due to the complexity of
sustainability and the number of partners and suppliers
involved
Conventa Sustainability - Why has Conventa become the most important
event in the region for convention organisers?
 The first and most important specialized event in ‘New' Europe.
 A record number of guests were invited.
 Every year, a large number of new customers are added.
 Exhibitors came from 18 different countries in the region.
 Business meeting effectivenes
 Conventa's core value is sustainability
 Conventa broadens perspectives
 They recognize the best.
 Conventa discovers new locations
 Measurable satisfaction.
Conclusion
Conventa's organizers are motivated and committed to the principles of
sustainable development, which contributes to a dynamic balance between man and
nature and ensures that Conventa remains the central focus for meeting planners in
the New Europe region, and Conventa is the region's only platform of its kind, with
only a few events in the world providing such a comprehensive solution. Sustainable
management of meetings turned out to be a huge opportunity in gaining a leading
position, decreasing costs and creating unique sales opportunities.
Thank you for listening!