Professional Documents
Culture Documents
Business Plan
To fulfill the requirement for
securing lenders and investors.
+ Title page and Contents
Executive Summary
Description of the Business
Description of the product or
Parts of the service
Executive
Summary
+ The name of the company and
the name of the brand
Visionof the company
Explanation
AreaCoverage
of the Market
Population Data
Determination of Market Share
(Niche) using Slovin Formula
Marketing
Plan
B. Target Market
Customer
or Consumer
Demographics and Psychographics
+ Positioning Strategy
What does the customer
really want to buy from the
firm?
How is the product or
Marketing service different from the
competitors?
Plan What makes the product or
B. Target Market
service unique?
+ Total Potential Demand
Number of prospects in 1,000
the Target Market
Frequency of purchase 48 times
Marketing per year (average)
Total number of 48,000
Plan purchases per year
Average payment per Php 1,000
C. Demand and Analysis purchase
Projected total sales per Php
year 48,000,000
Present Suppliers
1. Supplier A Description
2 . Supplier B Descriptions
Present Competitors
Competitors Product Price Place Promotion
Competitor A
Competitor B
Cost per unit = Qty of Ingredients per unit x Cost per unit
+
Markup
Pricing
Formula
+
Gross Margin
Formula
ORGANIZATIONAL PLAN
A. Legal Form of Business
B. Organizational Structure
C. Qualification of Officers
D. Office Equipment
E. Gantt Chart of Activities
1. Charting activities against time
F. Administrative Expenses
FINANCIAL PLAN
A. Total Project Cost
B. Sources of Financing
Utilities
Payroll Benefits
Bad Debts
Professional Services
Insurance
Loan payments
+
Total Cost of the Project
from Development to
Total Cost of Implementation
Project Construction Cost
Equipment purchase
Raw materials
+
Loan from Bank
Own Savings
Sources of
Financing Loan from Family
+
Profitability
Indices
Return on Investment
Formula
+
Profitability
Indices
Payback Period
+
Profitability
Indices
Net Income to Sales
Ratio
+
Profitability
Indices
Break Even Point