“Jode Rakhe Humesha”

Which Adhesive brands are you aware of ?

98%
29%

29%
6%
2%
Usage of Fevicol Products

87% 80% 29% 13% 6% 9%

Is Fevicol easy to use or do you find it messy?

89 %
Find it easy to use

11 %
Find it messy or sticky
DO YOU LIKE THE SMELL OF FEVICOL?

84 %
Are not bothered by the
smell of Fevicol

16 %
Find the smell
Unpleasant
What price of Fevicol products do you usually buy?

₹11-50
Up to
₹10
As Fevicol is a low involvement
product the consumers tend to
53% 26%
buy smaller amounts in one go
and so the availability of varying
affordable price options is a key
driver that Fevicol has Above
₹51-100
capitalized on. ₹100

3% 18%
 How happy are you with packaging of Fevicol?

Needs Fairly
Improvement
Average Good Perfect
Satisfied

1% 2% 16% 53% 28%